Fukuoka Elementary School Students Program Robots to Promote Local Businesses to the World! Couleurs Establishes "Kids PR Bureau"

※Our company supports "April Dream," an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "Couleurs Co., Ltd."

Couleurs Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Mitsuhiko Kurihara), which operates PR and education businesses based in Fukuoka, will establish the "Kids PR Bureau." In this initiative, children learning programming will take the lead, using handmade robots to convey the appeal of local Fukuoka businesses to the world.

■ Why Establish the "Kids PR Bureau"?

Our company's mission is "to bring smiles to everyone involved." We operate a "PR Business" that delivers corporate messages to the world and manage the robot programming school "Robo-Dan Edion Fukuoka Nishi School" (Education Business), which expands children's potential.

Although these two businesses may seem different, they are fundamentally united by the common desire to "connect society and people, and create smiles." To achieve the ultimate form of our education business concept, "turn passion into learning, connect with society," we conceived this project where children utilize their learned programming skills to convey the authentic charm of local businesses.

■ How the "Kids PR Bureau" Works

In this bureau, elementary and junior high school students will play an active role as "Charm Promotion Programmers."

Interviewing and Planning: Children themselves will visit local businesses to directly interview business owners about their passionate visions and the hidden charms of their products.

Robot Development and Programming: To most effectively convey the appeal of businesses, children will work in teams to program the movements, voices, and display content of presentation robots.

Global Outreach: The completed "PR Robots" will perform at event venues and commercial facilities. Multilingual translation programs will also be incorporated to broadcast the charm of businesses from Fukuoka to the world.

■ Comment from Mitsuhiko Kurihara, Representative Director of Couleurs Co., Ltd.

The company name "Couleurs" (French for colors) embodies our wish to "create a company and a society overflowing with smiles, where diverse individuals come together, and each person expresses their unique color."

Children's free ideas and programming power can generate colorful charm promotions that adults might not even imagine. Children will feel joy, thinking "I did it!" by connecting with society, and local business owners will smile as their company's appeal is conveyed. Furthermore, local residents who see these promotions will also feel a sense of warmth.

Through the activities of this "Kids PR Bureau," I sincerely hope to realize a warm future where all stakeholders involved with Couleurs—customers, children, partner companies, and the local community—can naturally smile.

■ About Couleurs Co., Ltd.

Based in Fukuoka, Couleurs is a company that draws new colors, connecting society and people through the power of PR and education. We operate a PR business that effectively conveys corporate and brand messages, and "Robo-Dan Edion Fukuoka Nishi School," a robot programming school for preschoolers and elementary school students.

Company Name: Couleurs Co., Ltd.

Establishment Date: October 1, 2024

Representative: Mitsuhiko Kurihara, Representative Director

Location: 1-7-34 Kusakae, Chuo-ku, Fukuoka City, Fukuoka Prefecture, 810-0045 Japan

Business Activities: PR Business (consulting, PR support), Education Business (robot programming school management) Official Website: https://couleurs-jp.com/