Transforming Tea Time Across Japan into a 'Coronation.' Couleurire Declares Its Dream for Nationwide Expansion of 'Tiara Afternoon Tea.'

■ Turning "Once in a Lifetime" into "Anytime."

Our company endorses April Dream, an initiative to make April 1st a day for announcing dreams. This press release represents the dream of "Iris Japan G.K." Akachan Honpo Co., Ltd. (Headquarters: Chuo-ku, Osaka https://www.akachan.jp) aims to increase "time to love oneself" not only on special days but also in everyday moments. From this perspective, we are confronting the social issue of empowering Japanese women and are committed to finding solutions.

■ What we propose is not just a "tea party."

We aim to expand the "Tiara Afternoon Tea," which previously garnered a huge response when held at a department store hotel cafe in Osaka, to luxury hotels and restaurants nationwide, delivering a "modern Cinderella moment" to all women.

1. Tiara (The pinnacle of sparkle, admired by all)

2. Afternoon Tea (A delightful culinary experience that makes your heart flutter)

3. Self-Coronation (Crowning oneself) ―― This is our "new element."

Placing a tiara on your own head allows you to discover a new self. The overwhelming "visual impact" switches your mindset the moment you look in the mirror, awakening positive energy. We are now bringing the "power to create happiness," cultivated in bridal services, to the daily lives of all women.

Tiaras lavishly adorned with Swarovski crystals. We boast one of Japan's largest collections.

■【Seeking Partners】A new form of luxury created through "co-creation"

An unknown experience is the ultimate luxury.

This dream cannot be realized by us alone. Would you like to recreate that "heart-stirring exhilaration," proven through collaborations in wonderful spaces, at luxury hotel lounges and special event venues nationwide?

• To Hotel and Restaurant Professionals: Maximize customer satisfaction by adding the overwhelming experiential value of a "coronation experience" to your existing afternoon tea offerings. (e.g., Luxury hotel afternoon tea planning, movie press conferences)

• To Lifestyle Brands: Jointly develop new experiential promotions centered on women's empowerment. (e.g., Department store planning, concierge/VIP events)

Couleurire is seeking partners and companies nationwide to create "stages where women can be the protagonists" through accessories.

Why not incorporate a "self-coronation ceremony" into your events, attracting people of all ages and genders?

■ About "Couleurire"

"Couleurire" is a costume jewelry brand whose philosophy is to bring "sparkling happiness" to those who wear it. Its greatest features are delicate details and a brilliance indistinguishable from real jewelry, based on the quality standards cultivated in bridal accessories. With an astonishingly light feel, it causes no stress even when worn for long periods. The brand's popularity is rapidly rising on social media as a brand that fulfills "adult cuteness," and in response to many requests for "everyday use," it now offers daily-wear earrings, brooches, and necklaces.