The Gucci Flora fragrance collection welcomes the new "Gucci Flora Gorgeous Orchid Eau de Parfum Intense," and a limited-edition makeup collection inspired by the vibrant energy of its scent is now available.

Gucci Flora Gorgeous Orchid Eau de Parfum Intense

A New Scent to Awaken Your Inner Power

Bring your boldest dreams to life with the creation of Gucci Flora Gorgeous Orchid Eau de Parfum Intense. This rich fragrance, woven with contrasts, tells a story of self-confidence. The contrasting elements in this rich fragrance tell a story of believing in yourself. Creamy Vanilla Orchid takes center stage with a golden radiance.

At the top, a Salty Ozonic Accord creates an alluring diffusion, while at the base, a Dark Cocoa Accord envelops you like velvet. The balance of creaminess and minerality creates a gourmand yet radiant scent. Grammy Award-winning artist and multi-platinum selling singer Miley Cyrus appears in the campaign for this new fragrance. Her powerful personality and creative spirit embody the world of the fragrance. Alongside Gucci Flora Gorgeous Gardenia Eau de Parfum Intense, this new scent boasts the highest concentration in the Flora collection.

Gucci Flora Collection Story

The Gucci Flora fragrance collection was born as an homage to imagination, freedom, femininity, and the power to inspire confidence. It celebrates women's free creativity and rich emotions, bringing vibrant inspiration. The new scent, added to the original "Gucci Flora Gorgeous Orchid Eau de Parfum," further enhances the warm radiance of Vanilla Orchid. The gentle sweetness harmonizes exquisitely with transparency and pure radiance, reflecting the wearer's inner strength and individuality.

Gucci Flora Gorgeous Orchid Eau de Parfum Intense

Her philosophy, which strongly believes in the emotional power of scent, permeates every aspect of this fragrance.

"This fragrance is composed of layers of gourmand notes, radiant florals, airy nuances, and deep amber. These layers awaken a kaleidoscope of sensations. While captivating and leaving an unforgettable impression, these alluring and contrasting scent layers enhance your individuality."

Vanilla Orchid blends floral expression with the enveloping sweetness of vanilla. The Salty Ozonic Accord brings fresh vibrancy, while the Dark Cocoa Accord spreads a deep, alluring trail. This scent invites you to a golden landscape where wild flowers bloom and clear air liberates the mind. The fragrance awakens inspiration, as if illuminating the path forward for your dreams.

Gucci Flora Gorgeous Orchid Eau de Parfum Intense is housed in a gold glass bottle, inspired by the moment enveloped in the soft golden light just before dusk. The Flora print, with its vibrant colors and blooming flowers, originally drawn by artist Vittorio Accornero for Gucci in 1966, adorns both the bottle and the outer packaging. The label "Intense" shines on the bottle, symbolizing the depth of the fragrance.

Flora Pattern

The Flora print, designed by artist Vittorio Accornero for Gucci in 1966, adorns this collection like a tapestry of rich flowers. This design, with its vividly depicted blooming flowers, embodies the vitality and beauty of nature. In this limited-edition makeup collection, the Flora print motif is featured on the eyeshadow palette and lipstick caps, creating a blooming, vibrant look.

A Limited-Edition Makeup Collection Inspired by the World of Fragrance Arrives

A limited-edition makeup collection inspired by the vibrant energy of "Gucci Flora Gorgeous Orchid Eau de Parfum Intense" is now available.

The limited-edition makeup collection includes the iconic Flora pattern-adorned "Gucci Flora Eye Palette (Sunset Orchid)" and two shades from the "Gucci Rouge de Beauté Brillant (Limited Edition)": 122 Elisa Ginger and 130 Elsa Hazel. The packaging design, featuring pink, yellow, and pale blue flowers intertwined with delicate green, invites you into the world of Gucci Flora and sparks imagination for diverse makeup looks.

Limited Gucci Flora Eye Palette (Sunset Orchid)

Limited Gucci Flora Eye Palette (Sunset Orchid)

Infinite possibilities in one palette. The limited "Gucci Flora Eye Palette (Sunset Orchid)" is a palette that allows for free eye makeup with a variety of colors and textures. The palette case, with an integrated mirror, features ivory gold trim and Gucci's iconic Flora pattern, expressing a world of vibrant gardens.

Inspired by the striking contrasts and warm strength of the "Gucci Flora Gorgeous Orchid Eau de Parfum Intense" fragrance, the palette contains 10 shades ranging from bright neutrals to deep tones. The rich color lineup and three textures—matte, satin, and shimmer—allow for a wide range of eye makeup looks.

Each formula is designed for long-lasting, vibrant color payoff. Matte colors have a buttery smooth texture that builds beautifully with layering, allowing for effortless application. Satin colors offer a silky smooth touch and elegant sheen, while shimmer colors provide a creamy texture that adds a bright sparkle to the eyes.

The limited "Gucci Flora Eye Palette (Sunset Orchid)" includes the following colors:

- 01 Siena Brown (Matte): A warm, radiant chocolate brown

- 02 Sierra Sand (Matte): An earthy terracotta color

- 03 Golden Dusk (Shimmer): An elegant gold that shines when hit by light

- 04 Muted Rose (Matte): A calm, neutral rosewood color

- 05 Mint Dew (Shimmer): A pearlescent mint color with silver nuances

- 06 Walnut Brown (Matte): A deep brown that adds depth to the eyes

- 07 Berry Copper (Satin): A brown with dark red berry nuances, layered with copper shimmer

- 08 Rosy Gold (Satin): A coral-toned rose color with a golden shimmer

- 09 Frosted Hazel (Satin): A bright, radiant light brown

- 10 Sunlit Green (Satin): A moss green with golden sparkle

Introducing 4 Makeup Looks

Here are 4 makeup looks inspired by the "Gucci Flora Gorgeous Gardenia" and "Gucci Flora Gorgeous Orchid" fragrances.

▪ Gorgeous Gardenia Look: Apply Frosted Hazel all over the lid, and blend Muted Rose at the outer corner. Apply Sunlit Green along the lower lash line, and finish by adding highlight to the inner corner with Mint Dew.

▪ Gorgeous Orchid Look: Mix Sierra Sand and Berry Copper and apply all over the lid. Apply Berry Copper along the lower lash line, then layer Golden Dusk on the center of the lid for added radiance. Finish by adding highlight to the inner corner with Rosy Gold.

▪ Gorgeous Gardenia Intense Look: Apply Muted Rose to the outer corner, and blend Frosted Hazel on the center of the lid and along the lower lash line. Apply Rosy Gold under the brow bone, and finish by adding highlight to the inner corner with Golden Dusk.

▪ Gorgeous Orchid Intense Look: Apply Sierra Sand all over the lid, and blend Walnut Brown at the outer corner and along the lower lash line. Layer Siena Brown on the eyelid, and finish by adding highlight to the inner corner with Berry Copper.

Limited Color Gucci Rouge de Beauté Brillant (Limited Edition)

"Gucci Rouge de Beauté Brillant" is a lipstick that enhances eye makeup with its radiant color payoff and adds a fresh hue to the lips. Its excellent moisturizing effect provides long-lasting hydration, achieving a glossy finish and beautiful color.

Formulated with hyaluronic acid, black rose oil, and a peony oil complex. Its smooth, creamy texture enhances the natural beauty of the lips, leading to a plump appearance.

The two new limited-edition shades, reminiscent of the warm glow of sunlight, reflect the world of the "Gucci Flora Gorgeous Gardenia" and "Gucci Flora Gorgeous Orchid" fragrances.

Designed to beautifully complement all skin tones, the lipsticks are housed in slim packaging combining Gucci's iconic gold color with an ivory cap adorned with the Flora motif.

Gucci Rouge de Beauté Brillant (Limited Edition) 122 Elisa Ginger

122 Elisa Ginger

A neutral, warm brown that evokes the richness of the earth.

130 Elsa Hazel

A warm color blending almond and soft beige.

Gucci Rouge de Beauté Brillant (Limited Edition) 130 Elsa Hazel

Release Date

September 1, 2026

New Product Details

・Gucci Flora Gorgeous Orchid Eau de Parfum Intense

10ml ¥5,170 / 30ml ¥12,540 / 50ml ¥17,820 / 100ml ¥24,970

・Gucci Flora Eye Palette (Sunset Orchid) 14g ¥12,100 *Limited Edition

・Gucci Rouge de Beauté Brillant (Limited Edition) 122 Elisa Ginger 1.8g ¥6,930 *Limited Edition

・Gucci Rouge de Beauté Brillant (Limited Edition) 130 Elsa Hazel 1.8g ¥6,930 *Limited Edition

*All prices include tax.

Advertising Campaign

The advertising campaign for the limited-edition "Gucci Flora Makeup Collection" and "Gucci Flora Gorgeous Orchid Eau de Parfum Intense" captures the vibrant energy evoked by the Flora pattern, expressing the moment when nature's endless beauty awakens creativity in a world bathed in soft twilight. The visuals, featuring the products, expand on this narrative, depicting a mood of surprise and pure joy where the world of the makeup collection and fragrance merge amidst pastel colors, delicate flowers, and golden light.

Advertising Credits

Art Direction: Riccardo Zanola, Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone

Directors: Jacob Bixenman and Marcell Rév

Photographer: Tyler Mitchell

Still Life Photographer: Charles Negre

Makeup Artist: Thomas de Kluyver

Hair Stylist: Bob Recine

FACT BOX

  • Source: PR TIMES
  • Category: 製品発表