Burberry Her Sakura Journey Expands to Nagoya and Osaka

Burberry Beauty has announced the successful conclusion of its "BURBERRY HER SAKURA JOURNEY" pop-up event in Harajuku, Tokyo, held to commemorate the new release of "Burberry Her Parfum" on March 4, 2026. This event is a traveling fragrance experience where a cherry-blossom-wrapped BURBERRY HER TRUCK journeys across Japan like the blooming sakura. The cherry-blossom-colored BURBERRY HER TRUCK served as an iconic symbol of the venue, welcoming visitors and attracting much attention as a photo spot.

The event offers a special experience where visitors can engage with the world of "BURBERRY HER" through all five senses via fragrance, drinks, and shareable content. At the Tokyo event, held at WeWork Iceberg in Harajuku, many visitors came and experienced the charm of "Burberry Her Parfum" within a space that expressed the brand's worldview.

Celebrities

The Tokyo venue was visited by popular figures who command strong support in various fields. They shared the allure of "Burberry Her Parfum" and the brand's worldview through their experiences at the event.

(In alphabetical order, titles omitted)

- Fuju Kamio - Nozomi Sasaki - Akihisa Shiono - Yosuke Sugino - Makiko Takizawa - Tsubasa Honda - Shohei Miura - Michi - Ryubi Miyase - Yoshiaki

AVAILABILITY - Nagoya & Osaka Event Information

The Burberry Her Sakura Journey will be held in Nagoya and Osaka. In Nagoya, a café truck and a pop-up event at @cosme Nagoya will be available.

In Osaka, the Burberry Her Café Truck will appear at KITTE OSAKA. Visitors can continue to enjoy the fragrance experience and content that were popular in Tokyo (the photo sticker experience is available only at @cosme Nagoya).

Nagoya

Burberry Her Café Truck Venue: Meieki Parklet (1-25-2 Meieki Minami, Nakamura-ku, Nagoya, Aichi) Dates: April 3 (Fri) - April 5 (Sun) Hours: 11:00 - 19:00

POP UP EVENT Venue: @cosme Nagoya (Nagoya Takashimaya Gate Tower Mall 5F, 1-1-3 Meieki, Nakamura-ku, Nagoya, Aichi) Dates: April 1 (Wed) - April 7 (Tue) Hours: 10:00 - 20:00

Osaka

Burberry Her Café Truck Venue: KITTE OSAKA (KITTE Osaka 1F Multipurpose Plaza, 3-2-2 Umeda, Kita-ku, Osaka, Osaka) Dates: April 9 (Thu) - April 12 (Sun) Hours: 11:00 - 19:00

Exclusive Content

The BURBERRY HER CAFÉ offered exclusive drinks inspired by "Her Parfum." A menu was served that allowed visitors to enjoy the fragrance's world through taste, featuring items like Cherry Matcha Latte and Cherry Lemonade Soda. Furthermore, visitors who registered for a membership on the official Burberry Beauty LINE account received original cherry & vanilla gummies as a gift.