Burberry Her Sakura Journey Expands to Nagoya and Osaka

Burberry Beauty successfully concluded the Tokyo (Harajuku) leg of its pop-up event, "BURBERRY HER SAKURA JOURNEY," which is currently being held to commemorate the launch of "Burberry Her Parfum" released on March 4, 2026. This event is a traveling fragrance experience where the BURBERRY HER TRUCK, wrapped in a sakura-pink color, tours across Japan like blooming cherry blossoms. The sakura-colored BURBERRY HER TRUCK welcomed visitors as the symbolic centerpiece of the venue, drawing much attention as a photo spot.

Through scents, drinks, and shareable content, the event provides a special experience where visitors can fully immerse themselves in the world of "BURBERRY HER" with all five senses. At the Tokyo event, held at WeWork Iceberg in Harajuku, a large number of visitors attended and experienced the charm of "Burberry Her Parfum" alongside a space that expressed the brand's worldview.

Celebrities Popular figures with high support in various fields visited the Tokyo venue, broadcasting the charm of "Burberry Her Parfum" and the brand's worldview through their experiences at the event.

(In Japanese alphabetical order, titles omitted) Fuju Kamio Nozomi Sasaki Akihisa Shiono Yosuke Sugino Makiko Takizawa Tsubasa Honda Shohei Miura Michi Ryubi Miyase Yoshiaki