Touhou Project × HANA・BIYORI Collaboration Event Held at 'HANA・BIYORI' Adjacent to Yomiuriland from July 3(Fri) to 31(Fri), 2026!

【Hakurei Shrine Devotees Association】Information on 'Touhou Project' × 'HANA・BIYORI'

The event 'Touhou Project × Yomiuriland: Hakurei Shrine Summer Festival 2026 at Yomiuriland' is currently being held at Yomiuriland until Sunday, August 23. Additionally, from July 3(Fri) to July 31(Fri), 2026, a collaborative project will also be launched at HANA・BIYORI, a new-style flower park adjacent to Yomiuriland.

This collaboration features the sale of exclusive goods with newly drawn illustrations of Reimu Hakurei, Marisa Kirisame, and Youmu Konpaku, a keyword rally, in-park displays, and on Sunday, July 19, a special live event titled 'Touhou LIVEBOX SP' featuring arranged music from the Touhou Project.

During the event period from July 3(Fri) to July 31(Fri), participants who post photos of the HANA・BIYORI collaboration event on X or Instagram using the hashtag #TouhouBiyori will be entered into a lottery to win one of five complete sets of merchandise purchase bonuses. Enjoy the exciting lineup of events at Hakurei Shrine Summer Festival 2026!

【Hakurei Shrine Devotees Association】

Hakurei Shrine Summer Festival 2026: 'Touhou Project' × 'HANA・BIYORI' Information Page

┗ https://hakurei-sukeikai.com/yomiuriland2026/hanabiyori

<Event Information>

'Touhou Project' × 'HANA・BIYORI' ・Event Period: July 3(Fri), 2026 – July 31(Fri), 2026 ・Location: HANA・BIYORI (Operating hours follow HANA・BIYORI's business hours) ・Admission: Entry fee required for park admission Special one-day pass with collaboration benefits available, granting access to both HANA・BIYORI and Yomiuriland

Collaboration One-Day Pass Benefits: 'Stamped-Style Postcard', 'Original Acrylic Badge'

・Details on Collaboration One-Day Pass https://hakurei-sukeikai.com/yomiuriland2026/oneday-pass

※ Entry is possible from either the amusement park gate or the HANA・BIYORI entrance. (Benefit redemption location is inside the amusement park.) ※ A connecting passage allows access between Yomiuriland and HANA・BIYORI. (However, passage access starts at 11:00. For visits before 11:00, please enter directly from outside the parks.) ※ Tickets are not sold at on-site windows.

◆ Merchandise Information [July 3(Fri) – July 31(Fri)]

※ Due to expected congestion at HANA・BIYORI's sales area on July 3(Fri), 4(Sat), and 5(Sun), entry will be limited via prior lottery. After the lottery entry period ends, free entry is planned. Please check HANA・BIYORI's official X account for same-day updates.

【Hakurei Shrine Devotees Association】Merchandise Information for 'Touhou Project' × 'HANA・BIYORI'【Hakurei Shrine Devotees Association】Merchandise Purchase Bonus Information for 'Touhou Project' × 'HANA・BIYORI'

[Merchandise on Sale]

・Acrylic Figure HANA・BIYORI Ver. illust: baba 2,530 JPY each (tax included) 3 types: Reimu Hakurei, Marisa Kirisame, Youmu Konpaku ・Acrylic Multi Keyholder HANA・BIYORI Ver. illust: baba 880 JPY (tax included) 3 types: Reimu Hakurei, Marisa Kirisame, Youmu Konpaku ・Chibi Character Gensokyo: Seasonal Flowers Clear File 550 JPY (tax included) HANA・BIYORI will offer many more items beyond those listed above!

[Purchase Bonuses]

Receive one random bonus card (out of five types) for every 1,000 JPY (tax included) spent on 'Touhou Project'-related merchandise.

[Sales Location] HANA・BIYORI's Omiyagebiyori shop

※ On Monday, July 13, sales will be held at the 'Plants Shop' due to an event. ※ The merchandise offered will differ from that at 'Yomiuriland Shop Gets'.

[Purchase Limits] To allow as many guests as possible to purchase items, quantity limits will be enforced. We appreciate your understanding. ・Original merchandise: Up to 3 per item per transaction

◆ Keyword Rally

Collect hidden keywords at 8 locations throughout HANA・BIYORI and write them on the keyword rally sheet to reveal a special phrase! Bring the completed sheet back to the sales area to exchange for a bonus!

【Hakurei Shrine Devotees Association】'Touhou Project' × 'HANA・BIYORI' Keyword Rally Information

・Price: 880 JPY (tax included)

※ Maximum of 3 per person per transaction

・Reception Hours: 10:00 – 19:00

※ Bonus redemption available until 20:00

・Sales Location / Prize Exchange HANA・BIYORI's Omiyagebiyori shop or Plants Shop ※ Sales may move to 'Plants Shop' if Omiyagebiyori is crowded.

[Keyword Rally Purchase Bonus]

【Hakurei Shrine Devotees Association】'Touhou Project' × 'HANA・BIYORI' Keyword Rally Purchase Bonus Information

Receive one 'Stamped-Style Postcard' (a different version from the one distributed at Yomiuriland) with each Keyword Rally sheet purchase.

※ For real-time updates including sold-out items, please check HANA・BIYORI's official X account.

[Completion Bonus]

【Hakurei Shrine Devotees Association】'Touhou Project' × 'HANA・BIYORI' Keyword Rally Completion Bonus Information

Collect all 8 keywords hidden throughout HANA・BIYORI to receive a limited-edition acrylic badge!

※ This keyword rally is valid only during the event period. ※ The event ends when prizes run out. ※ Details are subject to change without notice.

◆ In-Park Displays

Special decorations and character panels exclusive to this collaboration will be installed at various locations throughout the park!

◆ Touhou LIVEBOX SP [Sunday, July 19]

A special edition of the live event 'Touhou LIVEBOX', featuring arranged music from the Touhou Project, will be held!

【Hakurei Shrine Devotees Association】'Touhou Project' × 'HANA・BIYORI' Touhou LIVEBOX SP Information

・Event Time: Show starts at 14:30 (end approx. 16:00); HANA・BIYORI opens at 10:00 ・Performers: Alstroemeria Records / Tamashii Suishin / DiGiTAL WiNG Event details: https://hakurei-sukeikai.com/LIVEBOXSP20260719/

◆ SNS Posting Campaign

Post photos of HANA・BIYORI during the collaboration event with the hashtag #TouhouBiyori on X or Instagram for a chance to win one of five complete sets of merchandise purchase bonuses! We look forward to your participation!

[SNS Campaign Overview] 1. Take photos at HANA・BIYORI during the 'Touhou Project' × 'HANA・BIYORI' event. 2. Post the photos on X or Instagram with the hashtag #TouhouBiyori. 3. Five winners will receive a complete set of all five merchandise purchase bonuses. (※ Five winners total across X and Instagram) ・Posting Period: July 3(Fri), 2026 – July 31(Fri), 2026 ・Winner Notification: Mid-August 2026

※ Winners will be contacted via email or direct message on Instagram/X (formerly Twitter). Please follow HANA・BIYORI's official account when entering. If email or DM fails to reach you, or if you do not respond within 3 business days of notification, the prize may not be awarded. ※ Prizes will be shipped around mid-August 2026, though delivery times may vary slightly.

・SNS Campaign Participation Notes For full details, please visit the 'Touhou Project' × 'HANA・BIYORI' special page.

◇ Touhou Project × Yomiuriland 'Hakurei Shrine Summer Festival 2026 at Yomiuriland' Event Information

・Event Period

June 20(Sat), 2026 – August 23(Sun), 2026 (excluding closed days)

Operating hours follow Yomiuriland's business hours.

[Business Hours]

※ For the latest updates, please check Yomiuriland's official website.

・Location: Yomiuriland [4015-1 Yabeku, Inagi City, Tokyo 206-8725]

・Admission

Park entry fee required to participate in the event.

Special one-day passes with benefits are available via 'Yomi Land CLUB'.

Event Hashtag: #HakureiShrineSummerFestival2026

[Original Work] Touhou Project

[Organizers] Yomiuriland / Hakurei Shrine Devotees Association

[Cooperation] ・Touhou Yanoyorozu Shop

・Hakurei Shrine Office

・Touhou Station / Touhou Garakuta Magazine

◇ Related Links

・Touhou Project × Yomiuriland 'Hakurei Shrine Summer Festival 2026 at Yomiuriland' Special Page ┗ https://hakurei-sukeikai.com/yomiuriland2026/ ・Hakurei Shrine Devotees Association (Touhou Yanoyorozu Shop) Official X ┗ https://x.com/hakurei_sukei ・New-style Flower Park 'HANA・BIYORI' Official X ┗ https://x.com/Hanabiyori8717

◇ Copyright Notice

© Shanghai Alice Philharmonic Society Organized by: HANA・BIYORI / Hakurei Shrine Devotees Association Illustrations: baba, Kurumi Amane

What is the 'Hakurei Shrine Devotees Association'?

The 'Hakurei Shrine Devotees Association' is a fan club organization formed by companies and individuals supporting the 'Touhou Project'.

The association collaborates with participating manufacturers and circles to plan and operate various events and activities.

※ Note: While the 'Hakurei Shrine Devotees Association' operates with permission from 'Shanghai Alice Philharmonic Society', the copyright holder of 'Touhou Project', it is not an official event organizer for 'Shanghai Alice Philharmonic Society'.

What is 'Touhou Project'?

'Touhou Project' refers to a series of works and fictional universe centered around 'bullet-hell shooting games' created by ZUN's doujin circle 'Shanghai Alice Philharmonic Society'.

The term may also refer broadly to all activities, settings, and world-building created by ZUN.

Set in the fictional world of 'Gensokyo', its rich and captivating world populated by unique characters has attracted a vast fanbase.