[Senior Awareness Survey] New Needs for Senior Atopic Dermatitis Care: High Desire for Improvement and the 'Barrier of Perceived Efficacy' Revealed

CosmoLab (Company Name: CosmoHealth Co., Ltd., Headquarters: Minato-ku, Tokyo, President: Takafumi Kozuka), a marketing platform specializing in seniors, has released a report on a questionnaire research regarding 'atopic dermatitis' among seniors. This report analyzed the results of a survey on atopic dermatitis targeting seniors in their 50s and above. It compiled information to support affected individuals, organizing data on their history of atopy, presence and severity of symptoms, perceived worsening factors, impact on daily life, care and treatment methods, attitudes toward pharmaceuticals, and desire for improvement.

[CosmoLab] Homepage for marketing services specialized for seniors https://cosmolab.jp/lp/research/

Survey Topics

◆ 23.7% are affected individuals or have affected family members The majority (76.3%) answered that 'no one' in themselves or their family had atopic dermatitis symptoms. On the other hand, some responded 'present in family' (16.3%), 'myself' (4.2%), and 'both myself and family' (3.2%), bringing the total of affected individuals and family members to 23.7%.

◆ Itching is the most severe symptom for 47.6% 'Itching' (47.6%) was the most frequently cited as the hardest symptom. Regarding the times or situations when it tends to worsen, 'change of seasons' (64.7%) stood out prominently, suggesting a correlation between environmental changes and symptom exacerbation.

◆ 62.4% use prescribed medication, but cautious users exist Daily care centered around 'using medicine prescribed by a dermatologist' (62.4%). Meanwhile, regarding steroids and pharmaceuticals, 'use only when necessary' (38.8%) was the most common, and a certain number of respondents said they 'try not to use them as much as possible' (28.8%). As a result, attitudes toward medical drugs were divided.

1: Are there people with atopic dermatitis symptoms among yourself or your family members? (Valid respondents: 718) The largest group answered 'no one' (76.3%). This was followed by 'present in family' (16.3%), 'myself' (4.2%), and 'both myself and family' (3.2%).

From this, it is evident that seniors who themselves have atopic dermatitis symptoms are a minority. However, there is a certain proportion of cases where their family members are affected.

Therefore, providing care and disseminating information not only for the seniors themselves but also for their families is considered effective.