CosmixLab Inc. Changes Company Name to "Echo Lab Inc."
CosmixLab Inc. will rebrand to Echo Lab Inc. on April 1, 2026, as it shifts its focus toward next-generation entertainment. The company is launching a new VTuber agency, with auditions for its first generation of five talents beginning on April 2, 2026.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 13:39 (19h 39m after Published)
CosmixLab Inc. (Headquarters: Shinjuku-ku; Representative: Luna Imai) is pleased to announce that it will change its company name to Echo Lab Inc. (English: Echo Lab Inc.) effective April 1, 2026, and will simultaneously launch a VTuber agency as a new business venture.
To date, our company has been engaged in IP development, creative production, and human resources services within the entertainment sector.
We are implementing this name change to concentrate our management resources on the next-generation entertainment field, thereby accelerating our growth as an IP-creating company.
The new name, "Echo Lab," embodies our desire to "continue to make valuable talent and content resonate throughout the world."
About the VTuber Business
Echo Lab is establishing a new VTuber agency and will begin producing its first generation of talents.
We plan to debut five VTubers as our first generation, with audition applications opening on April 2, 2026. Teaser information for the agency will also be released on the same day.
Debuts are scheduled for as early as June 1, 2026. We will provide multifaceted production support, including not only streaming activities but also music, IP development, and events.
Features of the VTuber Agency
Echo Lab's VTuber business will focus on the following pillars:
- Long-term growth-oriented IP production
- Talent development including music initiatives
- Content distribution for domestic and international markets
- Building a support system for creators
Rather than focusing on one-off streaming activities, we will provide training aimed at sustainable IP value creation.
Representative Comment
Representative Director: Luna Imai
Comment:
"I believe that VTubers are not merely streamers, but IPs that hold long-term value. At Echo Lab, we aim to nurture our talents as IPs that continue to grow, rather than consuming them. We will create an environment where creators can take on challenges and deliver entertainment from Japan to the world."
Company Overview (Post-Change)
New Name: Echo Lab Inc.
(English: Echo Lab Inc.)
Effective Date: April 1, 2026
Location: Shinjuku Island Tower 2F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Luna Imai
Future Outlook
Moving forward, Echo Lab will focus on "VTuber x Music x IP Development" as its core business. We will promote the expansion of our entertainment business with an eye toward both the Japanese domestic market and overseas markets. Following the launch of our first generation, we will continue to develop talent and strive for growth as an IP company.
Audition Overview
Applications Open: April 2, 2026
Recruitment Details: Echo Lab VTuber 1st Generation Male Talents
Scheduled Debut: As early as June 1, 2026
Details: To be released on April 2
Inquiries Regarding This Matter
Echo Lab Inc.
Contact: Luna Imai
Mail: echo.lab.info123@gmail.com
Official X: https://x.com/EchoLab_VT
To date, our company has been engaged in IP development, creative production, and human resources services within the entertainment sector.
We are implementing this name change to concentrate our management resources on the next-generation entertainment field, thereby accelerating our growth as an IP-creating company.
The new name, "Echo Lab," embodies our desire to "continue to make valuable talent and content resonate throughout the world."
About the VTuber Business
Echo Lab is establishing a new VTuber agency and will begin producing its first generation of talents.
We plan to debut five VTubers as our first generation, with audition applications opening on April 2, 2026. Teaser information for the agency will also be released on the same day.
Debuts are scheduled for as early as June 1, 2026. We will provide multifaceted production support, including not only streaming activities but also music, IP development, and events.
Features of the VTuber Agency
Echo Lab's VTuber business will focus on the following pillars:
- Long-term growth-oriented IP production
- Talent development including music initiatives
- Content distribution for domestic and international markets
- Building a support system for creators
Rather than focusing on one-off streaming activities, we will provide training aimed at sustainable IP value creation.
Representative Comment
Representative Director: Luna Imai
Comment:
"I believe that VTubers are not merely streamers, but IPs that hold long-term value. At Echo Lab, we aim to nurture our talents as IPs that continue to grow, rather than consuming them. We will create an environment where creators can take on challenges and deliver entertainment from Japan to the world."
Company Overview (Post-Change)
New Name: Echo Lab Inc.
(English: Echo Lab Inc.)
Effective Date: April 1, 2026
Location: Shinjuku Island Tower 2F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Luna Imai
Future Outlook
Moving forward, Echo Lab will focus on "VTuber x Music x IP Development" as its core business. We will promote the expansion of our entertainment business with an eye toward both the Japanese domestic market and overseas markets. Following the launch of our first generation, we will continue to develop talent and strive for growth as an IP company.
Audition Overview
Applications Open: April 2, 2026
Recruitment Details: Echo Lab VTuber 1st Generation Male Talents
Scheduled Debut: As early as June 1, 2026
Details: To be released on April 2
Inquiries Regarding This Matter
Echo Lab Inc.
Contact: Luna Imai
Mail: echo.lab.info123@gmail.com
Official X: https://x.com/EchoLab_VT