CosmixLab Inc. Changes Company Name to Echo Lab Inc.
CosmixLab rebrands to Echo Lab Inc. and establishes a VTuber agency.
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- 📰 Published: March 31, 2026 at 18:00
CosmixLab Inc. (Headquarters: Shinjuku-ku, Representative: Tsukina Imai) announced today that it will change its company name to Echo Lab Inc. (English: Echo Lab Inc.) effective April 1, 2026, and will launch a new business venture: the operation of a VTuber agency.
To date, our company has been involved in IP development, creative production, and human resource services within the entertainment sector.
This name change is being implemented to further accelerate our growth as an IP creation company and to concentrate management resources on the next generation of entertainment.
The new company name, "Echo Lab," embodies our desire:
"to be an entity that continues to resonate valuable talent and content with the world."
About the VTuber Business
Echo Lab will establish a new VTuber agency and begin producing its first generation of talents. We plan to debut five VTubers as the first generation, and applications for auditions will open on April 2, 2026. Teaser information for the agency will also be released on the same day. The earliest planned debut is June 1, 2026, and we will engage in multifaceted production, including not only streaming activities but also music, IP development, and events.
Features of the VTuber Agency
Echo Lab's VTuber business will focus on the following:
・Long-term growth-oriented production as IP
・Talent development, including music ventures
・Content development for domestic and international markets
・Establishment of a creator support system
Our approach is to foster sustainable IP value creation, rather than focusing solely on one-off streaming activities.
Message from the Representative
Tsukina Imai, Representative Director
Comment:
"We believe VTubers are not just streamers, but IPs with long-term value.
At Echo Lab, we aim to nurture talents as continuously growing IPs, rather than consuming them.
We will create an environment where creators can take on challenges and deliver Japanese entertainment to the world."
Company Overview (After Change)
New Company Name: Echo Lab Inc.
（English: Echo Lab Inc.）
Date of Change: April 1, 2026
Location: Shinjuku Island Tower 2F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Tsukina Imai
Future Outlook
Echo Lab will promote the expansion of its entertainment business, focusing on "VTuber × Music × IP Development," with an eye on both the domestic Japanese market and overseas markets. Following the debut of the first generation of talents, we will continue to develop new talents and aim for growth as an IP company.
Audition Overview
Application Start: April 2, 2026
Recruitment Content: Echo Lab VTuber 1st Generation Male Talents
Scheduled Debut: Earliest June 1, 2026
Details: Scheduled to be released on April 2
Inquiries Regarding This Matter
Echo Lab Inc.
Contact: Tsukina Imai
Mail: echo.lab.info123@gmail.com
Official X: https://x.com/EchoLab_VT
FAQ
What is the reason for the company name change?
The name change is aimed at further accelerating growth as an IP creation company and concentrating management resources on the next generation of entertainment. The new name, "Echo Lab," embodies the desire to be an entity that continues to resonate valuable talent and content with the world.
Please tell me about the establishment of the VTuber agency.
Effective April 1, 2026, we will change our company name and launch a new business: the operation of a VTuber agency. We plan to debut five VTubers as the first generation, and audition applications will open on April 2, 2026. The earliest planned debut is June 1, 2026.
What are the main features of the VTuber agency?
The agency will focus on 'long-term growth-oriented production as IP,' 'talent development including music ventures,' 'content development for domestic and international markets,' and 'establishment of a creator support system,' aiming for sustainable IP value creation.
When will the audition applications begin?
Applications will open on April 2, 2026. The recruitment details will be released on the same day.