CosmixLab Inc. Changes Company Name to "Echo Lab Inc."
CosmixLab Inc. announced its company name change to Echo Lab Inc. as of April 1, 2026, and will simultaneously launch a new business operating a VTuber agency. This move aims to accelerate its growth as an IP creation company and focus management resources on the next-generation entertainment sector.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 13:39 (19h 39m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 11:17 (477h 38m after Collected)
CosmixLab Inc. (Headquarters: Shinjuku-ku, Representative: Tsukina Imai) is pleased to announce that its company name will change to Echo Lab Inc. (English: Echo Lab Inc.) as of April 1, 2026, and that it will simultaneously commence operations of a VTuber agency as a new business.
Until now, our company has been engaged in IP development, creative production, and talent management in the entertainment sector.
To further accelerate our growth as an IP creation company, we will change our company name with the aim of concentrating management resources on the next-generation entertainment sector.
The new company name "Echo Lab" embodies the desire to "continue to resonate valuable talent and content globally."
### About the VTuber Business
Echo Lab will establish a new VTuber agency and begin producing its first generation of talents.
We plan to debut five VTubers as the first generation, and auditions will begin on April 2, 2026.
On the same day, teaser information for the agency is also scheduled to be released.
The earliest debut is planned for June 1, 2026, and we will provide multifaceted production including music, IP development, and events, in addition to streaming activities.
### Features of the VTuber Agency
Echo Lab's VTuber business will be centered on the following:
- Long-term nurturing production as IP
- Talent development including music expansion
- Content development for domestic and international markets
- Establishment of a creator support system
We aim to foster sustainable IP value creation, rather than one-off streaming activities.
### Representative's Comment
Representative Director Tsukina Imai
Comment:
"We believe that VTubers are not merely streamers, but IP with long-term value.
At Echo Lab, we aim to nurture talents as continuously growing IP, rather than consuming them.
We will create an environment where creators can challenge themselves and deliver Japanese entertainment to the world."
### Company Overview (After Change)
New Company Name: Echo Lab Inc.
(English: Echo Lab Inc.)
Change Date: April 1, 2026
Location: Shinjuku Island Tower 2F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Tsukina Imai
### Future Outlook
Echo Lab will promote the expansion of its entertainment business, focusing on "VTuber × Music × IP Development," with an eye not only on the Japanese domestic market but also on overseas markets. We will continue talent development even after the launch of the first generation, aiming to grow as an IP company.
Until now, our company has been engaged in IP development, creative production, and talent management in the entertainment sector.
To further accelerate our growth as an IP creation company, we will change our company name with the aim of concentrating management resources on the next-generation entertainment sector.
The new company name "Echo Lab" embodies the desire to "continue to resonate valuable talent and content globally."
### About the VTuber Business
Echo Lab will establish a new VTuber agency and begin producing its first generation of talents.
We plan to debut five VTubers as the first generation, and auditions will begin on April 2, 2026.
On the same day, teaser information for the agency is also scheduled to be released.
The earliest debut is planned for June 1, 2026, and we will provide multifaceted production including music, IP development, and events, in addition to streaming activities.
### Features of the VTuber Agency
Echo Lab's VTuber business will be centered on the following:
- Long-term nurturing production as IP
- Talent development including music expansion
- Content development for domestic and international markets
- Establishment of a creator support system
We aim to foster sustainable IP value creation, rather than one-off streaming activities.
### Representative's Comment
Representative Director Tsukina Imai
Comment:
"We believe that VTubers are not merely streamers, but IP with long-term value.
At Echo Lab, we aim to nurture talents as continuously growing IP, rather than consuming them.
We will create an environment where creators can challenge themselves and deliver Japanese entertainment to the world."
### Company Overview (After Change)
New Company Name: Echo Lab Inc.
(English: Echo Lab Inc.)
Change Date: April 1, 2026
Location: Shinjuku Island Tower 2F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Tsukina Imai
### Future Outlook
Echo Lab will promote the expansion of its entertainment business, focusing on "VTuber × Music × IP Development," with an eye not only on the Japanese domestic market but also on overseas markets. We will continue talent development even after the launch of the first generation, aiming to grow as an IP company.