Woomy Casting Launches 365-Day Influencer Recruitment and Support, Capitalizing on 5% Weekend Application Increase Identified from 160,000 Data Points.

Woomy Inc. analyzed 160,000 influencer application data points over the last year. The analysis showed that applications on weekends and holidays consistently increased by 5% compared to weekdays. Traditionally, the casting industry's business practices led to the loss of approximately 8,000 matching opportunities annually due to office closures on weekends. Woomy Casting has updated its service to include 365-day recruitment screening, launch, and influencer support, including weekends and holidays. This "weekend-focused" operation, based on big data, allows for real-time recruitment publication during peak application times, maximizing applicant pools for higher quality influencer matching. It also enables faster decision-making by Monday for requests made on Friday evening, shortening campaign lead times by up to 30%. The platform ensures 24/7 stability through extensive AI system automation, eliminating reliance on manual operations. Representative Director Osamu Date stated that this update embodies a system where "value is generated by the system even when people are resting" through engineering. Woomy Casting is an influencer marketing platform with one of the largest numbers of registered influencers and matching cases in Japan. It visualizes follower quality and engagement using proprietary AI-driven insight data analysis, facilitating low-cost and high-precision promotions.