Credit Saison Launches New Campaign 'Open a Path to the World' to Support Japan National Football Team

Credit Saison Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director and President & COO: Katsumi Mizuno; hereinafter 'Credit Saison') has launched a new commercial titled 'Open a Path to the World,' featuring the Japan national football team (SAMURAI BLUE), starting Sunday, May 31, 2026.

Since 2001, Credit Saison has been a major partner of the Japan national football team, continuously supporting the team's journey. This new commercial was created by aligning the players' determination to compete on the world's biggest stage with Credit Saison's corporate ethos of constantly challenging to create new value.

■ About the New CM 'Open a Path to the World'

The Japan national football team boldly advances toward their goal, challenging football powerhouses around the world. This spirit mirrors Credit Saison's own challenge to break conventions and continuously deliver innovative value to the market.

Through the players' dynamic plays that exploit the smallest gaps in the defense to forge a new future, the commercial expresses Credit Saison's commitment to 'support those who challenge.'

Additionally, the campaign features 'Keshiki,' a song by JI BLUE※, the official ambassador for the Japan national team's 'The Finest View in 2026' initiative, to evoke the excitement and anticipation of competing on the grandest stage.

※ A special unit formed by football-loving members of the global boy groups JO1 and INI, upon their appointment as official ambassadors.

■ Campaign Overview

Title: Japan National Football Team (SAMURAI BLUE)
'Open a Path to the World'

Launch Date: May 31, 2026 (Sunday)

Versions: 15-second and 30-second

CM Song: JI BLUE 'Keshiki'

Japan National Football Team (SAMURAI BLUE) 'Open a Path to the World' 15-second

Japan National Football Team (SAMURAI BLUE) 'Open a Path to the World' 30-second

■ Nationwide Promotion

The campaign will roll out sequentially across terrestrial television, the sports streaming service DAZN, digital advertising, and outdoor media. It aims to share the enthusiasm for supporting the national team and convey Credit Saison's brand message to a wide audience.

■ About the CM Song 'Keshiki'

The campaign features 'Keshiki,' performed by JI BLUE, the official ambassador for the Japan national team's 'The Finest View in 2026' initiative.

'Keshiki' is an anthem that intertwines the dream of the Japan national team to become world champions with the passion of their fans and supporters. Centered on the message 'Show us that view,' it was created to powerfully encourage those who dare to challenge.

Lyrics, composition, and production were handled by music producer ☆Taku Takahashi (m-flo). With its energetic band sound and powerful lyrics, the song captures SAMURAI BLUE's determination to rise on the global stage and the strength of the support behind them.

For the CM narration, radio DJ Chris Peppler was selected. Known as a popular J-WAVE navigator, Peppler has long been associated with Credit Saison through sponsored programs and radio commercials. His strong yet warm voice heightens the anticipation of supporters across Japan and further fuels the passion for cheering on the national team.

In this campaign, the message 'Open a Path to the World' merges with the positive energy of 'Keshiki,' vividly portraying both the national team's challenge and Credit Saison's spirit of continuous innovation.

■ JI BLUE Profile

JI BLUE (J-I Blue) is a special unit formed as the official ambassador for the Japan national team's 'The Finest View in 2026' initiative. Comprised of 12 football-loving members from the global boy groups JO1 and INI, JI BLUE aims to expand support for the national team by combining the power of football and music.

Under the concept of 'The Infinite Possibility of Support,' JI BLUE was created to deliver the 'strongest tailwind' to all those striving to reach the top alongside the national team. As a symbolic presence of the 'The Finest View in 2026' project, JI BLUE connects fans, supporters, and the national team.

■ Credit Saison's Vision

Credit Saison aims to be a 'pioneer in services,' staying close to each customer's life and continuously delivering new value.

The national team's journey to compete globally resonates deeply with Credit Saison's corporate philosophy of fearlessly shaping the future.

Through the world's premier football events, Credit Saison will continue to share moments of inspiration and expand the circle of support for the Japan national team.

Credit Saison will continue to support the Japan national team's pursuit of greatness.

[Credit Saison Special Support Website for the Japan National Football Team]
https://www.saisoncard.co.jp/soccer/

[Company Overview]
Company Name: Credit Saison Co., Ltd.
Headquarters: 52nd Floor, Sunshine 60, 3-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo
Representative: Katsumi Mizuno, Representative Director and President & COO
Founded: May 1951
Business: Payment, Leasing, Finance, Real Estate, Global
Corporate Website: https://corporate.saisoncard.co.jp/

Credit Saison is a major partner of the Japan national football team.