Supporting Change and Challenge with the Power of Finance. The "GLOBAL NEO FINANCE COMPANY" envisioned by Credit Saison.

We are participating in April Dream, an initiative to share dreams on April 1st. This press release is the dream of Credit Saison Co., Ltd.

Background

With "Service-Leading Company" as our management philosophy, we have expanded people's freedom of choice through services that overturn industry norms in our payment business, including Saison Card, which we have operated for over 40 years.

In an era when credit cards were only for a select few, such as "employees of listed companies" or "homeowners," we turned our attention to customers making everyday purchases and expanded the system to be usable by more people, especially women.

Furthermore, when we realized that the time it took for payments at stores was a psychological barrier to card use, we introduced signless payments, transforming the environment to allow for more casual card usage.

Additionally, in response to the conventional norm that it took time from card application to issuance and use, we established a system for immediate credit assessment and issuance at stores, enabling finance that meets the need to "use it now."

Underlying all of these initiatives is the desire to "expand opportunities for those who challenge themselves" and our own challenges to create new possibilities in our customers' lives.

Currently, based on the know-how cultivated in our payment business, we are expanding our business domains into finance and global operations.

The "GLOBAL NEO FINANCE COMPANY" Credit Saison Aims For

Through services centered on finance, we aim to realize a society where everyone can challenge themselves freely.

Finance is not merely a system for payment or fundraising.

For those who want to start a new business.
For companies that continue to grow in their regions.
For those who take a step towards their own potential.

Behind each of these forward steps lies the power of finance.

We support those taking new steps through financial services such as loans, guarantees, credit, and credit cards.

These initiatives are not limited to Japan; we are also expanding globally.

In our global business, which fully launched in 2014, we have delivered financial services to people and companies who lack sufficient access to them.

In India, we have built a loan balance of approximately 360 billion yen and expanded to 103 locations, steadily growing our presence.

These efforts have spread to countries like Brazil and Mexico, supporting the growth of people and companies in each region.

The Future Envisioned by Credit Saison Group Leaders

As part of our efforts to shape the future of the Credit Saison Group, leaders active in Singapore, India, Brazil, Mexico, and other regions have articulated their desired futures for their respective businesses as "dreams."

Here are some examples:

Expressed in their own words, these dreams convey sentiments such as:

• Towards a society where people can face what they want to do.

• A trusted finance company that expands financial services worldwide.

• Saison will become a trusted financial brand that supports all people in society in realizing their dreams.

• We want to increase the number of "beginnings" in the world through the power of finance.

From Japan to the world, and from the world to Japan.

Each dream overlaps to shape the future of the Credit Saison Group.

The Future We Will Draw From Now On

The Company will continue to evolve finance with unconventional ideas, supporting "change" and "challenge" with the power of finance.

Towards a society where people around the world can believe in their own potential and challenge themselves freely.

That is the "GLOBAL NEO FINANCE COMPANY" that Credit Saison envisions.

You can watch the leaders' message videos from the links below.