Credit Saison and BuySell Collaborate to Build an Ecosystem Focused on Converting "Hidden Assets" into Financial Assets
Credit Saison and BuySell Technologies have formed a comprehensive partnership to create a new ecosystem that visualizes personal belongings as "hidden assets" and converts them into financial assets. The collaboration will kick off on April 1, 2026, with a home-visit appraisal service for Credit Saison's 23 million cardholders.
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- 📰 Published: March 30, 2026 at 05:11
Credit Saison Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director, President and COO: Katsumi Mizuno; hereinafter "Credit Saison") and BuySell Technologies Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and CEO: Kousuke Tokushige; hereinafter "BuySell") have signed a basic agreement for a comprehensive collaboration (hereinafter "this collaboration").
This collaboration aims to build a new ecosystem where personal belongings are not left dormant but are instead visualized as "hidden assets" and converted into financial assets, allowing them to be effectively utilized as valuable resources. Both companies will work together on business creation to achieve this goal.
### Background of the Collaboration
In recent years, interest in the value and optimal utilization of personal belongings has been rising, driven by factors such as inflation, soaring gold prices, and an increasing need for asset organization before inheritance. The idea of utilizing belongings like brand-name goods and precious metals as assets, rather than letting them sit idle, is becoming more widespread.
Credit Saison is an independent non-bank founded in 1951 as a retail company. With a management philosophy of being a "Service-Leading Company," it has developed various services by leveraging its strengths as an independent firm and its "DNA of challenge and transformation." It is also working to create new customer experiences using digital technology, such as the expertise cultivated in the payment business and the in-house development of systems under its digital transformation strategy.
On the other hand, BuySell has been operating a reuse business involved in the purchase and sale of used goods since 2015. Focusing on door-to-door and in-store purchase businesses, BuySell identifies value in dormant items across the country—such as kimonos, stamps, and brand-name goods—and connects them with those who need them again. Positioning the use of technology in the reuse business as a key strategy, BuySell is one of the fastest-growing companies in the reuse industry through operational efficiency and data utilization powered by its own products.
Through this collaboration, both companies will focus not only on financial assets but also on personal physical assets, aiming to create a new economic cycle and added value starting from each customer's "total assets."
### Overview of the Collaboration
In this collaboration, the following initiatives will be considered and promoted:
- Providing and expanding purchase services for Saison Card and UC Card members.
- Creating financial and non-financial businesses that combine financial assets and physical assets.
As the first step of this collaboration, the door-to-door purchase service "Saison Purchase by BuySell" (hereinafter "this service") will be launched on Wednesday, April 1, 2026, for Saison Card and UC Card members issued by Credit Saison.
### About "Saison Purchase by BuySell"
This service provides the door-to-door purchase service developed by BuySell to approximately 23 million Saison Card and UC Card members. Upon application, a BuySell appraiser will visit the customer's home to appraise and purchase eligible items.
This collaboration aims to build a new ecosystem where personal belongings are not left dormant but are instead visualized as "hidden assets" and converted into financial assets, allowing them to be effectively utilized as valuable resources. Both companies will work together on business creation to achieve this goal.
### Background of the Collaboration
In recent years, interest in the value and optimal utilization of personal belongings has been rising, driven by factors such as inflation, soaring gold prices, and an increasing need for asset organization before inheritance. The idea of utilizing belongings like brand-name goods and precious metals as assets, rather than letting them sit idle, is becoming more widespread.
Credit Saison is an independent non-bank founded in 1951 as a retail company. With a management philosophy of being a "Service-Leading Company," it has developed various services by leveraging its strengths as an independent firm and its "DNA of challenge and transformation." It is also working to create new customer experiences using digital technology, such as the expertise cultivated in the payment business and the in-house development of systems under its digital transformation strategy.
On the other hand, BuySell has been operating a reuse business involved in the purchase and sale of used goods since 2015. Focusing on door-to-door and in-store purchase businesses, BuySell identifies value in dormant items across the country—such as kimonos, stamps, and brand-name goods—and connects them with those who need them again. Positioning the use of technology in the reuse business as a key strategy, BuySell is one of the fastest-growing companies in the reuse industry through operational efficiency and data utilization powered by its own products.
Through this collaboration, both companies will focus not only on financial assets but also on personal physical assets, aiming to create a new economic cycle and added value starting from each customer's "total assets."
### Overview of the Collaboration
In this collaboration, the following initiatives will be considered and promoted:
- Providing and expanding purchase services for Saison Card and UC Card members.
- Creating financial and non-financial businesses that combine financial assets and physical assets.
As the first step of this collaboration, the door-to-door purchase service "Saison Purchase by BuySell" (hereinafter "this service") will be launched on Wednesday, April 1, 2026, for Saison Card and UC Card members issued by Credit Saison.
### About "Saison Purchase by BuySell"
This service provides the door-to-door purchase service developed by BuySell to approximately 23 million Saison Card and UC Card members. Upon application, a BuySell appraiser will visit the customer's home to appraise and purchase eligible items.