Credit Saison and BuySell Collaborate to Build an Ecosystem Based on the "Financial Assetization of 'Hidden Assets'"
Credit Saison Co., Ltd. and BuySell Technologies Co., Ltd. have signed a basic agreement for a comprehensive collaboration. This partnership aims to create a new ecosystem that visualizes and financializes personal belongings, or "hidden assets," allowing them to be used effectively as another form of valuable property. Both companies will work together on this new business creation.
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- 📰 Published: March 30, 2026 at 06:10
Credit Saison Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director (and) President & COO: Katsumi Mizuno; hereinafter: Credit Saison) and BuySell Technologies Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director & CEO: Kosuke Tokushige; hereinafter: BuySell) have concluded a basic agreement concerning a comprehensive collaboration (hereinafter: this collaboration).
This collaboration is an effort by both companies to create a new business, aiming to build a new ecosystem that visualizes and turns belongings into financial assets, rather than letting them lie dormant as "hidden assets," so they can be effectively utilized as a valuable form of property.
■ Background of this Collaboration
In recent years, interest in the value of personal "belongings" and their optimal utilization has been growing, driven by factors such as rising prices, soaring gold values, and an increasing need for asset organization prior to inheritance. The idea of utilizing items like brand-name goods and precious metals as assets, rather than letting them lie dormant, is spreading.
Credit Saison is an independent non-bank company founded as a retailer in 1951. Under its management philosophy of being a "leading service company," it has developed various services by leveraging its strengths as an independent entity and its founding "DNA of challenge and innovation." It is also creating new customer experiences by utilizing digital technology, including know-how from its payment business and the in-house development of systems for its digital transformation strategy.
Meanwhile, since 2015, BuySell has been operating a reuse business involving the purchase and sale of used goods. Centered on its home-visit and in-store purchasing services, it finds value in unused items sleeping throughout the country, such as kimonos, stamps, and brand-name goods, and connects them to people who need them. It has positioned the use of technology in its reuse business as a key strategy and is one of the major growing companies in the reuse industry, thanks to operational efficiency and data utilization from its proprietary products.
Through this collaboration, both companies will focus not only on financial assets but also on individual physical assets, aiming to create a new economic cycle and added value starting from each customer's "total assets."
■ Overview of this Collaboration
In this collaboration, the following initiatives will be considered and promoted:
・Providing and expanding purchasing services for Saison Card and UC Card members
・Creating financial and non-financial businesses that combine financial and physical assets
As the first step of this collaboration, starting from April 1, 2026 (Wednesday), a home-visit purchasing service, "Saison's Purchase by BuySell," will be launched for members of Saison Cards and UC Cards issued by Credit Saison.
■ About "Saison's Purchase by BuySell"
This service offers BuySell's home-visit purchasing service to Saison Card and UC Card members (approximately 23 million people). Upon application, a BuySell appraiser will visit your home to assess and purchase the target items.
This collaboration is an effort by both companies to create a new business, aiming to build a new ecosystem that visualizes and turns belongings into financial assets, rather than letting them lie dormant as "hidden assets," so they can be effectively utilized as a valuable form of property.
■ Background of this Collaboration
In recent years, interest in the value of personal "belongings" and their optimal utilization has been growing, driven by factors such as rising prices, soaring gold values, and an increasing need for asset organization prior to inheritance. The idea of utilizing items like brand-name goods and precious metals as assets, rather than letting them lie dormant, is spreading.
Credit Saison is an independent non-bank company founded as a retailer in 1951. Under its management philosophy of being a "leading service company," it has developed various services by leveraging its strengths as an independent entity and its founding "DNA of challenge and innovation." It is also creating new customer experiences by utilizing digital technology, including know-how from its payment business and the in-house development of systems for its digital transformation strategy.
Meanwhile, since 2015, BuySell has been operating a reuse business involving the purchase and sale of used goods. Centered on its home-visit and in-store purchasing services, it finds value in unused items sleeping throughout the country, such as kimonos, stamps, and brand-name goods, and connects them to people who need them. It has positioned the use of technology in its reuse business as a key strategy and is one of the major growing companies in the reuse industry, thanks to operational efficiency and data utilization from its proprietary products.
Through this collaboration, both companies will focus not only on financial assets but also on individual physical assets, aiming to create a new economic cycle and added value starting from each customer's "total assets."
■ Overview of this Collaboration
In this collaboration, the following initiatives will be considered and promoted:
・Providing and expanding purchasing services for Saison Card and UC Card members
・Creating financial and non-financial businesses that combine financial and physical assets
As the first step of this collaboration, starting from April 1, 2026 (Wednesday), a home-visit purchasing service, "Saison's Purchase by BuySell," will be launched for members of Saison Cards and UC Cards issued by Credit Saison.
■ About "Saison's Purchase by BuySell"
This service offers BuySell's home-visit purchasing service to Saison Card and UC Card members (approximately 23 million people). Upon application, a BuySell appraiser will visit your home to assess and purchase the target items.