Reelu Inc. Partners with Japanese Culinary Experience Booking Service "byFood"
Reelu Inc. has partnered with "byFood," operated by Tablecross Inc., to support the planning and commercialization of culinary experiences for foreign tourists by providing multilingual personnel.
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- 📰 Published: April 3, 2026 at 22:00
- 🤖 AI Analyzed: June 2, 2026 at 13:00 (1431h 0m after Published)
Reelu Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Shuu Konno; hereinafter "Reelu") announced that it has begun collaborating with Tablecross Inc., which operates the booking service "byFood" that sells Japanese culinary experiences to inbound tourists. This partnership will provide support in terms of multilingual personnel for the planning and commercialization of food experiences aimed at foreign visitors to Japan.
byFood develops a booking service offering gourmet tours, cooking classes, dining experiences, and restaurant reservations across Japan for inbound tourists. The site introduces and sells culinary experiences and restaurants from various regions of Japan in multiple languages, expanding opportunities for foreign travelers to experience Japanese food culture.
## Background of the Partnership
With the expansion of inbound tourism demand, interest in unique Japanese culinary experiences is growing. On the other hand, even when there are plans for food experiences or tours, securing personnel capable of multilingual support—such as providing foreign language guidance, customer service, and operational assistance on the day of the event—often becomes a challenge when trying to roll these out as actual products for foreign tourists.
## Details of the Partnership
Through this partnership, Reelu will cooperate by providing multilingual personnel as needed for the food experiences aimed at foreign visitors offered through byFood. Specifically, workers registered with Reelu will support the realization of culinary experience content by taking on portions of the multilingual tasks associated with product commercialization and operations. The expected areas of cooperation are as follows:
- Foreign language support during the execution of food experiences and tours for foreign visitors
- Reception, guidance, and operational assistance on the day of the event
- Communication support acting as a bridge between the experience providers and the participants
- Support for establishing an operational structure geared towards commercialization
Through these efforts, the goal is to create a system that makes it easier to realize culinary experiences that, while appealing in the planning stage, were difficult to commercialize due to personnel constraints.
## Future Outlook
Reelu has supported front-line inbound and global operations by supplying ready-to-work personnel at the necessary times and places where multilingual support is required.
Through this partnership with byFood, Reelu will contribute to creating an environment where even more foreign tourists can be provided with unique Japanese culinary experiences by offering multilingual personnel support at the sites where the appeal of Japanese food is shared.
## Kaoru Joho, Representative Director and CEO, Tablecross Inc.
While Japanese food is a major attraction for tourists, including foreign visitors to Japan, there are many cases where its true value is not fully conveyed. Through this partnership, we will strengthen our reception framework, including multilingual support, to advance the creation of an environment where the food culture and its background resting in local regions can be delivered as a complete experience. Moving forward, we will continue to broadcast the appeal of Japan to the world through food and strive to create social value through the provision of these experiences.
## Shuu Konno, Representative Director and CEO, Reelu Inc.
I feel that Japanese food is one of the strongest attractions for foreign tourists visiting Japan. However, even with attractive plans, on-site multilingual support and operational structures are essential to deliver them as products. I am delighted that through this partnership, Reelu workers will play a part in shaping more culinary experiences and delivering them to inbound customers. We will continue to support the expansion of inbound experiences by providing the personnel needed on the front lines.
## Company Profiles
### About Tablecross Inc.
Company Name: Tablecross inc.
Representative: Kaoru Joho, Representative Director and CEO / Serkan Toso, Director and COO
Location: Wework 16F, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo
Corporate Website: https://tablecross.com/ja/
Service Site: https://www.byfood.com/
### About Reelu Inc.
Reelu Inc. operates a fully vetted matching service that allows you to call upon ready-to-work personnel for sites requiring multilingual support from as little as one hour. It can be utilized in various front-line inbound and global business situations, such as tourist destinations, airports, stations, duty-free support at stores, and exhibitions.
Company Name: Reelu Inc.
Representative: Shuu Konno, Representative Director and CEO
Headquarters Location: Aoyama Tower Place 8F, 8-4-14 Akasaka, Minato-ku, Tokyo
Established: April 1, 2022
Capital: 38,497,600 yen (including capital reserves)
Corporate Website: https://reelu.jp/
Service Site: https://service.reelu.jp/tourism
byFood develops a booking service offering gourmet tours, cooking classes, dining experiences, and restaurant reservations across Japan for inbound tourists. The site introduces and sells culinary experiences and restaurants from various regions of Japan in multiple languages, expanding opportunities for foreign travelers to experience Japanese food culture.
## Background of the Partnership
With the expansion of inbound tourism demand, interest in unique Japanese culinary experiences is growing. On the other hand, even when there are plans for food experiences or tours, securing personnel capable of multilingual support—such as providing foreign language guidance, customer service, and operational assistance on the day of the event—often becomes a challenge when trying to roll these out as actual products for foreign tourists.
## Details of the Partnership
Through this partnership, Reelu will cooperate by providing multilingual personnel as needed for the food experiences aimed at foreign visitors offered through byFood. Specifically, workers registered with Reelu will support the realization of culinary experience content by taking on portions of the multilingual tasks associated with product commercialization and operations. The expected areas of cooperation are as follows:
- Foreign language support during the execution of food experiences and tours for foreign visitors
- Reception, guidance, and operational assistance on the day of the event
- Communication support acting as a bridge between the experience providers and the participants
- Support for establishing an operational structure geared towards commercialization
Through these efforts, the goal is to create a system that makes it easier to realize culinary experiences that, while appealing in the planning stage, were difficult to commercialize due to personnel constraints.
## Future Outlook
Reelu has supported front-line inbound and global operations by supplying ready-to-work personnel at the necessary times and places where multilingual support is required.
Through this partnership with byFood, Reelu will contribute to creating an environment where even more foreign tourists can be provided with unique Japanese culinary experiences by offering multilingual personnel support at the sites where the appeal of Japanese food is shared.
## Kaoru Joho, Representative Director and CEO, Tablecross Inc.
While Japanese food is a major attraction for tourists, including foreign visitors to Japan, there are many cases where its true value is not fully conveyed. Through this partnership, we will strengthen our reception framework, including multilingual support, to advance the creation of an environment where the food culture and its background resting in local regions can be delivered as a complete experience. Moving forward, we will continue to broadcast the appeal of Japan to the world through food and strive to create social value through the provision of these experiences.
## Shuu Konno, Representative Director and CEO, Reelu Inc.
I feel that Japanese food is one of the strongest attractions for foreign tourists visiting Japan. However, even with attractive plans, on-site multilingual support and operational structures are essential to deliver them as products. I am delighted that through this partnership, Reelu workers will play a part in shaping more culinary experiences and delivering them to inbound customers. We will continue to support the expansion of inbound experiences by providing the personnel needed on the front lines.
## Company Profiles
### About Tablecross Inc.
Company Name: Tablecross inc.
Representative: Kaoru Joho, Representative Director and CEO / Serkan Toso, Director and COO
Location: Wework 16F, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo
Corporate Website: https://tablecross.com/ja/
Service Site: https://www.byfood.com/
### About Reelu Inc.
Reelu Inc. operates a fully vetted matching service that allows you to call upon ready-to-work personnel for sites requiring multilingual support from as little as one hour. It can be utilized in various front-line inbound and global business situations, such as tourist destinations, airports, stations, duty-free support at stores, and exhibitions.
Company Name: Reelu Inc.
Representative: Shuu Konno, Representative Director and CEO
Headquarters Location: Aoyama Tower Place 8F, 8-4-14 Akasaka, Minato-ku, Tokyo
Established: April 1, 2022
Capital: 38,497,600 yen (including capital reserves)
Corporate Website: https://reelu.jp/
Service Site: https://service.reelu.jp/tourism
FAQ
What is the purpose of the partnership between Reelu and byFood?
To support the planning, commercialization, and operation of culinary experiences for foreign tourists by providing multilingual staff from Reelu.
What specific tasks will Reelu workers perform?
They will handle foreign language support during food tours, assist with reception and guidance, and facilitate communication between providers and participants.
What kind of service does Reelu inc. offer?
It operates a fully vetted matching service that dispatches ready-to-work, multilingual personnel for as little as one hour to locations requiring language support.