Photoruction Launches "Creative Service," a Development Partner Service Specialized in Construction Tech × AI × Design

Photoruction, Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Takaharu Nakajima; hereinafter "Photoruction"), which operates under the mission of "making the world of construction as smart as possible," will reach its 10th anniversary in March 2026 and is launching "Creative Service," a development partner service specialized in construction tech × AI × design.

This service is a development partner offering that provides end-to-end support from planning and design to implementation and operation, utilizing the five technical domains of AI, DATA, OPERATION, UI/UX, and BIM accumulated through the development and operation of "Photoruction," one of Japan's largest construction tech services. By incorporating AI as a business engine based on domain knowledge of construction operations and operational design, we support the implementation and establishment of services that are actually used on-site, rather than ending at the PoC (Proof of Concept) stage.

Background of the Service: 10 Years of Change in Construction Tech and the Next Phase Since its founding in 2016, Photoruction has been promoting the digitalization of construction sites. Over the past decade, the IT environment in the construction industry has changed significantly, and the introduction of IT tools has become the norm.

However, with the rapid evolution of AI, the very premises of software are changing. We are shifting from the phase of "replacing paper with digital" to a phase where AI transforms business operations themselves. In this transformation, general-purpose software has its limits. The challenges faced by construction companies vary widely depending on their industry, type of work, and scale, and software optimized for each company's business and operations is becoming necessary. Furthermore, having products that solve business challenges through technology is directly linked to corporate branding and recruitment strength. In the construction industry, being a "company that can master technology" is becoming a differentiating factor in attracting talented personnel.

On the other hand, securing a team capable of integrally designing AI, data infrastructure, business operations, UI/UX, and BIM with a deep understanding of construction work remains difficult, and the challenge of "it is difficult to develop construction tech on our own" is widespread across the industry.

Photoruction believes that keeping the construction tech × AI × design know-how cultivated over the past 10 years confined only to its own products is a lost opportunity for the entire industry. We believe that actively opening up these technical assets and having them widely utilized as a partner in the construction industry will lead to the acceleration of DX across the entire industry. Based on this idea, we are launching "Creative Service."

About "Creative Service" "Creative Service" is a development partner service specialized in construction tech × AI × design.

We utilize the design systems and technical infrastructure possessed by Photoruction to provide end-to-end support from planning to design, implementation, and operation. After first hearing about the customer's challenges, goals, and business phase, we will propose the optimal form from three models: "Co-creation," "Support," and "Joint Research."

Service Site: https://corporate.photoruction.com/service/creative

Three Development Models ◆ Co-creation: Building New Products Together For companies considering new entry into the construction tech market or the launch of new services, we provide end-to-end support from business planning and concept design to product development and release. - Scope: Market research → Concept design → UI/UX design → Product development → Release → Growth support

◆ Support: Systematizing In-house Operations For construction companies that want to promote in-house DX or companies that need systems specialized for their own operations, we respond flexibly from scratch development to module provision. - Scope: Requirements definition → Design → Development → Implementation support

◆ Joint Research: Upfront Investment-type Joint Research and Development This is a model where we proceed with research and development jointly with the aim of commercialization. Since Photoruction handles the operation of the service, partner companies can utilize the service under preferential conditions while keeping operating costs low. - Scope: Joint research → Prototype development → Demonstration experiment → Commercialization

Photoruction's Technology "Creative Service" is provided by combining five technical domains polished in practice through the development of Photoruction.

◆ AI A business engine that understands the context of construction. Instead of applying general-purpose AI to construction, we design AI from on-site business processes. We optimize AI for construction-specific judgment areas, such as drawing interpretation, inspection pre-processing, and document structuring. It is an engine not for replacing people, but for making human judgments faster and more certain.

◆ DATA We structure information generated daily at construction sites, such as construction photos, drawings, inspection records, completed work, and forms, not just as files or items, but as data that can be used for construction status, evidence, and judgment. We design a meaningful data infrastructure specialized for construction work that clarifies the relationship between work types, processes, components, inspections, and regulations, and can be directly connected to subsequent processes, AI, and BPO.

◆ OPERATION With a deep understanding of the construction industry's unique business practices, process management, inspections, and progress management, we decompose tasks and judgments that have relied on people and redesign them as reproducible and functional operations. Through Operational Design of construction work premised on BPO and automation, rather than mere business efficiency, we build business models that include the site, head office, and subcontractors.

◆ UI/UX We reflect the flow and way of thinking of construction work itself, such as construction management, inspection, and document creation, in the UI. Through a Domain-centered UI/UX where on-site judgments and rules are naturally guided, rather than a UI that forces users to memorize operations, we incorporate education, manuals, and checks into the UI. We design an experience where correct work is naturally executed even at sites unfamiliar with IT.

◆ BIM We utilize BIM not just as a 3D model, but as core data for construction work that connects design, construction, inspection, completed work, and maintenance. Based on Open BIM, we build BIM as a practical tool that is actually used on-site, in coordination with other systems and business operations.

Support Areas The following are some of the support areas available. We will propose the optimal form according to your challenges and goals.

◆ Construction Photo AI: Automatically classifies on-site photos by work type, part, and process. ◆ Drawing AI: Analyzes PDF/CAD drawings to automatically extract component types, dimensions, and quantities. ◆ Estimation AI: Automates everything from quantity takeoff to estimate creation by combining drawing analysis and past estimation data. ◆ Document Creation AI: Automatically generates various documents required at construction sites, such as construction plans, inspection records, and completion documents. ◆ BIM Data AI Utilization: Analyzes shape, attribute, and process data accumulated in BIM models using AI. ◆ AI Agent Construction: Builds AI agents that operate autonomously according to the judgment flow of construction work. ◆ App Development: Develops mobile/web apps optimized for construction site workflows. ◆ Branding: Supports brand design for in-house services in the construction tech domain. ◆ Design System: Builds design systems optimized for customer services. ◆ Infrastructure Construction: Designs and builds cloud infrastructure tailored to the characteristics of construction work. ◆ BIM Viewer: Develops viewers that allow easy viewing of BIM native data on browsers and mobile devices. ◆ Acquisition of Third-Party Certification: Supports the acquisition of various certifications required for construction industry systems. ◆ Service Marketing: Supports customer acquisition and growth strategies in the construction tech market. ◆ Operation Improvement: Analyzes current construction workflows and designs optimal operations combining BPO, AI, and systems. ◆ API Integration: Connects newly developed systems with existing construction management systems, ERPs, etc., via API. ◆ Service Operation: Handles everything from continuous operation, maintenance, and improvement after release.

On the 10th Anniversary of Photoruction - CEO Takaharu Nakajima Since our founding, we have not simply viewed the challenges before us as problems of efficiency.

We have believed that there is work that has been accumulated over a long time, sites that have been protected, and that there are people's lives beyond each individual judgment. Photoruction continues to be loved by many as a product that aims to make work more reproducible, connecting, recording, and leading the information born at the site to the next judgment.

And now, due to the evolution of AI, the information we have accumulated is becoming a force to support future judgments, not just something to be left behind. No matter how much technology advances, I believe that what finally moves the site forward is human will.

Trying to do better work. Trying to leave something in a slightly better form for someone. Trying to pass something on to the next generation in a slightly better form. I believe that the accumulation of such thoughts moves the industry forward, little by little, but surely.

Under the mission of "making the world of construction as smart as possible," we believe in the potential of technology while simultaneously believing in the power of the people who work on-site. We will continue to stand inside the construction industry and continue to build the foundation that supports the future of this industry with technology and the power of people.

About Photoruction, Inc. Photoruction is a construction tech company that provides AI, DATA, OPERATION, UI/UX, and BIM in a form specialized for the construction industry under the mission of "making the world of construction as smart as possible." We develop the production support cloud for the construction industry "Photoruction" and the development partner service specialized in construction tech × AI × design, "Creative Service." We have supported over 400,000 construction projects in total and are working to improve productivity in the construction industry.

CEO: Takaharu Nakajima Headquarters: SG Terrace 4F, 7-9-5 Nishi-Gotanda, Shinagawa-ku, Tokyo Established: March 14, 2016 Capital: 2,482 million yen URL: https://corporate.photoruction.com/

*The contents described in this press release are as of the date of the announcement. Please note that they are subject to change without notice.