Photoruction Launches "Creative Service," a Development Partner Service Specializing in Construction Tech x AI x Design

Photoruction Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Takaharu Nakajima; hereinafter referred to as Photoruction), with the mission to "make the construction world infinitely smarter," will celebrate its 10th anniversary in March 2026 and launch "Creative Service," a development partner service specializing in construction tech x AI x design. This service is a development partner service that supports the entire process from planning to design, implementation, and operation, utilizing five technological domains accumulated through the development and operation of "Photoruction," one of Japan's largest construction tech services: AI, DATA, OPERATION, UI/UX, and BIM. By incorporating AI as a business engine based on domain knowledge of construction work and operational design, we support the implementation and adoption of services that are actually used in the field, not just ending at the PoC stage.

Background of Service Provision - Changes in Construction Tech over 10 Years and the Next Phase Since its founding in 2016, Photoruction has been promoting the digitalization of construction sites. Over the past decade, the IT environment in the construction industry has changed significantly, and the introduction of IT tools has become commonplace. However, with the rapid evolution of AI, the very premise of software is changing. We are moving from the phase of "replacing paper with digital" to a phase where AI transforms business operations themselves. In this transformation, general-purpose software alone has its limits. The challenges faced by each company in the construction industry vary greatly depending on the industry, type of work, and scale, necessitating software optimized for each company's business and operations. Furthermore, having products that solve business challenges with technology directly contributes to corporate branding and strengthening recruitment capabilities. In the construction industry, being a "company that can effectively utilize technology" is becoming a differentiating factor in attracting talented individuals. On the other hand, securing teams capable of comprehensively designing AI, data infrastructure, business operations, UI/UX, and BIM, with a deep understanding of construction work, remains difficult. The challenge of "difficulty in developing construction tech solely in-house" is widespread throughout the industry. We believe that confining the construction tech x AI x design know-how that Photoruction has cultivated over the past 10 years solely to our own products represents a missed opportunity for the entire industry. By actively opening up this technological asset and widely utilizing it as a partner for the construction industry, we can accelerate DX across the entire industry. With this philosophy, we are launching "Creative Service."

About "Creative Service" "Creative Service" is a development partner service specializing in construction tech x AI x design. Utilizing Photoruction's design system and technological infrastructure, we provide end-to-end support from planning to design, implementation, and operation. First, after understanding the client's challenges, goals, and business phase, we propose the optimal approach from three models: "Co-creation," "Support," and "Joint Research."

Service Site: https://corporate.photoruction.com/service/c