nobitel's Co-Representative System Launched. Revealed at First Strategic Conference: From 'Physical Conditioning' to 'Life Conditioning.' The Full Picture of nobitel's New Growth Strategy
nobitel, operator of Dr.stretch, announces a strategic conference on May 26, 2026, to reveal its new growth strategy under a co-representative system, highlighting its unique 'Area Manager General Election' where employees choose their own boss.
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- 📰 Published: April 24, 2026 at 18:00
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"Area Manager General Election" where we choose our own boss! The reality of nobitel's unique election system.
nobitel Inc. (Co-Representative Chairman & CEO: Masahiro Kurokawa, Co-Representative President & COO: Shunsuke Masaki), operator of the stretch specialty store "Dr.stretch" with over 300 locations domestically and internationally, will hold a strategic conference to reveal the current state of "employee engagement," the engine of organizational growth, alongside the launch of its new management structure. Why did the culture of "Dr.stretch," which pursues the growth of every single frontline staff member, enable the management evolution of a co-representative system? We will reveal the "integrated model of organization and strategy" that continues to improve corporate value.
■ Background of the Event: The passion of the organization changes society
Since its founding, nobitel has generalized the proprietary technology "Core Balance Stretch," originally introduced to professional athletes, under the vision of "Expanding people's futures," thereby changing the common sense of healthcare. Now, aiming for global expansion and enhanced governance, the company has transitioned to a co-representative system led by Kurokawa (Chairman & CEO) and Masaki (President & COO). Through this renewal of the management structure, we will drive business diversification at an unprecedented speed.
We firmly believe that the source of corporate growth lies in an "organization with high engagement." How does nobitel's unique culture, where each staff member autonomously carves out their future, accelerate the solution to the social issue of "preventive medicine"? In this conference, we will clarify the synergistic effect between this "organizational management" and our "business model."
■ Main Topics of the Conference
Transformation of Management Strategy:
The accelerated decision-making brought by the co-representative system and the roadmap to becoming a 100-year company.
From "treatment" to "maintenance" as the democratization of preventive medicine. nobitel's challenge to turn its store network into social infrastructure and improve the health literacy of Japanese people.
Area Manager General Election:
"Choose our own boss!" Realizing an ideal workplace through nobitel's unique "Area Manager General Election."
In recent years, mismatches between bosses and subordinates have increasingly led to workplace dissatisfaction among workers. To address this issue, nobitel has introduced a groundbreaking initiative, unparalleled in the industry, where employees themselves elect the leader they want to work under.
Last year, four final candidates who passed a rigorous selection process gave presentations in front of about 1,000 people. Subsequently, a vote was held by all nobitel employees, including executives, and one Area Manager was appointed.
This is a highly transparent system in which all employees participate, creating a sense of responsibility as they determine their boss through their own votes, which dramatically improves employee engagement. Furthermore, the chosen leader, building on the trust of the employees, can tackle their duties with greater responsibility and motivation, ultimately contributing to building a stronger organization.
■ Information on "Exclusive Interview Slots" for Media Representatives
At this conference, we have set up an exclusive session for media representatives so they can delve deeper into nobitel's strategy.
Special Session: "Organizational Engagement and Solving Social Issues—The Future of Wellness Envisioned by nobitel"
Speakers: Co-Representative Chairman & CEO Masahiro Kurokawa, Co-Representative President & COO Shunsuke Masaki
Media Perks (Limited to 3 companies): Exclusive individual interview slots with the management team and advance provision of proprietary materials regarding our unique model.
■ Event Overview
Date & Time: Tuesday, May 26, 2026. Part 1: 12:00-14:30 / Part 2: 15:00-19:30
Venue: Toyosu PIT (6-1-23 Toyosu, Koto-ku, Tokyo)
Application: Media representatives are requested to register in advance by contacting the person in charge below.
[Contact for inquiries regarding this matter]
nobitel Inc. PR: Otawara (TEL: 03-5315-0365)
https://corporate.nobitel.co.jp/contact
■ What is "Core Balance Stretch" provided by Dr.stretch?
With over 300 stores domestically and internationally, it is the stretch specialty store with the No.1 number of locations in the industry, boasting over 1.68 million total visitors. For those feeling physical concerns or looking to improve sports performance, we provide "Core Balance Stretch," a stretch based on proprietary technology introduced to professional athletes and sports teams, supporting ideal body making and constitution improvement.
Many professional athletes and professional sports teams have adopted this technology. It was uniquely researched and developed by Genki Yamaguchi, who served as a body maintenance trainer for the Major League Baseball team Boston Red Sox, so that anyone can receive it.
nobitel Inc. (Co-Representative Chairman & CEO: Masahiro Kurokawa, Co-Representative President & COO: Shunsuke Masaki), operator of the stretch specialty store "Dr.stretch" with over 300 locations domestically and internationally, will hold a strategic conference to reveal the current state of "employee engagement," the engine of organizational growth, alongside the launch of its new management structure. Why did the culture of "Dr.stretch," which pursues the growth of every single frontline staff member, enable the management evolution of a co-representative system? We will reveal the "integrated model of organization and strategy" that continues to improve corporate value.
■ Background of the Event: The passion of the organization changes society
Since its founding, nobitel has generalized the proprietary technology "Core Balance Stretch," originally introduced to professional athletes, under the vision of "Expanding people's futures," thereby changing the common sense of healthcare. Now, aiming for global expansion and enhanced governance, the company has transitioned to a co-representative system led by Kurokawa (Chairman & CEO) and Masaki (President & COO). Through this renewal of the management structure, we will drive business diversification at an unprecedented speed.
We firmly believe that the source of corporate growth lies in an "organization with high engagement." How does nobitel's unique culture, where each staff member autonomously carves out their future, accelerate the solution to the social issue of "preventive medicine"? In this conference, we will clarify the synergistic effect between this "organizational management" and our "business model."
■ Main Topics of the Conference
Transformation of Management Strategy:
The accelerated decision-making brought by the co-representative system and the roadmap to becoming a 100-year company.
From "treatment" to "maintenance" as the democratization of preventive medicine. nobitel's challenge to turn its store network into social infrastructure and improve the health literacy of Japanese people.
Area Manager General Election:
"Choose our own boss!" Realizing an ideal workplace through nobitel's unique "Area Manager General Election."
In recent years, mismatches between bosses and subordinates have increasingly led to workplace dissatisfaction among workers. To address this issue, nobitel has introduced a groundbreaking initiative, unparalleled in the industry, where employees themselves elect the leader they want to work under.
Last year, four final candidates who passed a rigorous selection process gave presentations in front of about 1,000 people. Subsequently, a vote was held by all nobitel employees, including executives, and one Area Manager was appointed.
This is a highly transparent system in which all employees participate, creating a sense of responsibility as they determine their boss through their own votes, which dramatically improves employee engagement. Furthermore, the chosen leader, building on the trust of the employees, can tackle their duties with greater responsibility and motivation, ultimately contributing to building a stronger organization.
■ Information on "Exclusive Interview Slots" for Media Representatives
At this conference, we have set up an exclusive session for media representatives so they can delve deeper into nobitel's strategy.
Special Session: "Organizational Engagement and Solving Social Issues—The Future of Wellness Envisioned by nobitel"
Speakers: Co-Representative Chairman & CEO Masahiro Kurokawa, Co-Representative President & COO Shunsuke Masaki
Media Perks (Limited to 3 companies): Exclusive individual interview slots with the management team and advance provision of proprietary materials regarding our unique model.
■ Event Overview
Date & Time: Tuesday, May 26, 2026. Part 1: 12:00-14:30 / Part 2: 15:00-19:30
Venue: Toyosu PIT (6-1-23 Toyosu, Koto-ku, Tokyo)
Application: Media representatives are requested to register in advance by contacting the person in charge below.
[Contact for inquiries regarding this matter]
nobitel Inc. PR: Otawara (TEL: 03-5315-0365)
https://corporate.nobitel.co.jp/contact
■ What is "Core Balance Stretch" provided by Dr.stretch?
With over 300 stores domestically and internationally, it is the stretch specialty store with the No.1 number of locations in the industry, boasting over 1.68 million total visitors. For those feeling physical concerns or looking to improve sports performance, we provide "Core Balance Stretch," a stretch based on proprietary technology introduced to professional athletes and sports teams, supporting ideal body making and constitution improvement.
Many professional athletes and professional sports teams have adopted this technology. It was uniquely researched and developed by Genki Yamaguchi, who served as a body maintenance trainer for the Major League Baseball team Boston Red Sox, so that anyone can receive it.