Nobitel Co., Ltd. (Head office: Shinjuku-ku, Tokyo; Representative Director: Masahiro Kurokawa), which operates the stretching specialty store "Dr.stretch" with over 290 locations in Japan and overseas, announced that Masahiro Kurokawa has been appointed Representative Director and Chairman, and Shunsuke Masaki has been appointed Representative Director and President, effective April 1, 2026. Since its founding, the company has operated under a sole representative system. However, in anticipation of further business expansion and entry into global markets, it has been decided to transition to a "co-representative system" with a Representative Director and Chairman CEO and a Representative Director and President COO.

Purpose of the New System ① Expedited Management Decisions By clarifying the roles of the Chairman and President, we will establish a system capable of making quicker and more diversified decisions in a rapidly changing market.

② Strengthened Governance and Promotion of Performance Achievement Looking ahead to future growth stages, we will strengthen governance under clear role assignments and establish a promotion system to reliably achieve performance targets.

③ Nurturing Next-Generation Leaders and Ensuring Business Sustainability By solidifying our management foundation, we will accelerate the development of next-generation leaders. To enhance long-term corporate value, we will establish sustainability as a company that lasts 100 years.

Biographies of Representative Directors Representative Director and Chairman Masahiro Kurokawa 1993: Established Autobahn Co., Ltd. (currently Nobitel Co., Ltd.), appointed Representative Director 2002: Appointed Representative Director following company name change to Fubic Co., Ltd. 2021: Appointed Representative Director following company name change to Nobitel Co., Ltd. April 2026: Appointed Representative Director and Chairman CEO of Nobitel Co., Ltd. (current position)

Representative Director and President Shunsuke Masaki 1996: Joined Fujita Corporation 2006: Joined Mitsui & Co., Ltd. 2008: Appointed Venture Partner at Mitsui & Co. Global Investment Ltd. 2014: Appointed Senior Managing Director at Dream Link Co., Ltd. 2018: Appointed Director at Yaruki Switch Group Holdings Co., Ltd. 2024: Appointed Senior Executive Officer COO at Nobitel Co., Ltd. 2025: Appointed Director at Nobitel Co., Ltd. April 2026: Appointed Representative Director and President COO of Nobitel Co., Ltd. (current position)

About Nobitel Co., Ltd. Nobitel Co., Ltd. upholds the vision of "making people's futures bigger" and is a company that develops diverse conditioning services, primarily through its stretching specialty store "Dr.stretch," which operates over 290 locations in Japan and overseas. Through the healthy habits created by nobitel, we continue to challenge ourselves to realize a society where all people can live their daily lives flexibly, in excellent condition, and true to themselves, both in mind and body.

<Main Business Activities> Dr.stretch A stretching specialty store offering the unique "Core Balance Stretch" technique. Through one-on-one stretching, we approach deep muscles (deep-layer muscles) that cannot be fully stretched on one's own, supporting the alleviation of physical discomfort and improvement of sports performance.

WECLE A specialty studio for "Circuit-style Machine Pilates," requiring 30 minutes per session, no reservation, and no change of clothes. Using uniquely developed stretching machines and Pilates machines, we simultaneously "stretch" and "use" muscles, aiming to improve posture and alleviate physical discomfort.

THE SCENE A wellness resort hotel located at the southernmost tip of Amami Oshima, a World Natural Heritage site. We offer an exquisite wellness experience based on the concept of "Nature Cleanse," purifying the mind, body, and brain through the power of nature.

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  • Source: PR TIMES
  • Category: News