Minedia and Coo Marketing Company Launch Beta Version of 'Brand Cortex OS', an AI Service for Brand Management
Minedia and Coo Marketing Company have launched the beta of 'Brand Cortex OS', featuring the 'OTB Core' AI engine built on marketer Daisuke Otobe's frameworks, to support brand management comprehensively.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 00:10
- 🔍 Collected: April 1, 2026 at 01:06 (56 min after Published)
- 🤖 AI Analyzed: April 22, 2026 at 08:38 (511h 31m after Collected)
Minedia, Inc. (Headquarters: Minato-ku, Tokyo, CEO: Hiroya Suzuki, hereinafter 'Minedia'), which deploys advanced solutions using Data x AI, in collaboration with Coo Marketing Company (Representative Director: Daisuke Otobe, hereinafter 'Coo Marketing Company'), which provides marketing strategy and brand marketing support, has launched the beta version of the AI service 'Brand Cortex OS', functioning as an operating system for brand management.
'Brand Cortex OS' is a service equipped with an AI-driven brand management OS that comprehensively supports everything from drafting brand strategies to brand definition, overall design of marketing activities, improvement, and retrospective analysis. Primarily targeting brand managers and heads of brand organizations at manufacturers and service companies, it aims to systematically realize consistent brand operations starting from the consumer.
A major feature is that the core of this service is equipped with 'OTB Core' (pronounced OTB Core), a proprietary AI engine that algorithmizes the strategy and marketing insights of Daisuke Otobe, who has been involved in both practice and academia.
'OTB Core' enables the generation of drafts based on the Strategic Syntax™ Model (*3), which integrates strategy, brand definition (Brand Holotype® Model *1), and marketing activity design (Perception Flow® Model *2) into a single thinking framework. By training 'OTB Core' on the concepts presented in Mr. Otobe's books—'The Art of Marketing', which won the Grand Prize at the Japan Marketing Academy's 'Marketing Book Awards' in 2022, and 'Can You Formulate a Strategy?' (*4), which won the Runner-up Prize in 2025—entering quantitative and qualitative data regarding the brand or consumers allows the AI to generate a draft, providing a starting point for practical discussions.
Furthermore, because the history of modifications to strategies, Brand Holotype® Models, and Perception Flow® Models is recorded, it is easy to reproduce discussions using AI, and the dynamic equilibrium of the brand is maintained even in the face of changes such as personnel transfers. It also becomes possible to provide branding operations that allow a brand to continue growing in the market over the long term. In addition, an attached chat function contributes to the training of new employees and newly appointed managers.
## ■ Background of Development
With the increasing complexity of consumer behavior, the massive growth in information volume, the sophistication of marketing as market creation, and the diversification of activity measures, along with the spread of AI, brand management requires a more structural and continuous operational foundation than ever before. On the other hand, in practical frontline settings, strategies, measures, research, and retrospectives are easily fragmented, and it is not uncommon for the consistency of brand operations to be compromised due to staff transfers or a lack of inter-departmental collaboration.
In response to these challenges, Brand Cortex OS was developed with the aim of serving as the 'OS' that supports brand management itself, establishing consumer-centric thinking within organizations, and enabling continuous improvement. By utilizing AI, the goal is to realize an environment where people can focus more intensely on judgments and creative tasks that only humans can perform.
## ■ About 'Brand Cortex OS'
'Brand Cortex OS' is a service equipped with an AI-driven brand management OS that comprehensively supports everything from drafting brand strategies to brand definition, overall design of marketing activities, improvement, and retrospective analysis. Primarily targeting brand managers and heads of brand organizations at manufacturers and service companies, it aims to systematically realize consistent brand operations starting from the consumer.
A major feature is that the core of this service is equipped with 'OTB Core' (pronounced OTB Core), a proprietary AI engine that algorithmizes the strategy and marketing insights of Daisuke Otobe, who has been involved in both practice and academia.
'OTB Core' enables the generation of drafts based on the Strategic Syntax™ Model (*3), which integrates strategy, brand definition (Brand Holotype® Model *1), and marketing activity design (Perception Flow® Model *2) into a single thinking framework. By training 'OTB Core' on the concepts presented in Mr. Otobe's books—'The Art of Marketing', which won the Grand Prize at the Japan Marketing Academy's 'Marketing Book Awards' in 2022, and 'Can You Formulate a Strategy?' (*4), which won the Runner-up Prize in 2025—entering quantitative and qualitative data regarding the brand or consumers allows the AI to generate a draft, providing a starting point for practical discussions.
Furthermore, because the history of modifications to strategies, Brand Holotype® Models, and Perception Flow® Models is recorded, it is easy to reproduce discussions using AI, and the dynamic equilibrium of the brand is maintained even in the face of changes such as personnel transfers. It also becomes possible to provide branding operations that allow a brand to continue growing in the market over the long term. In addition, an attached chat function contributes to the training of new employees and newly appointed managers.
## ■ Background of Development
With the increasing complexity of consumer behavior, the massive growth in information volume, the sophistication of marketing as market creation, and the diversification of activity measures, along with the spread of AI, brand management requires a more structural and continuous operational foundation than ever before. On the other hand, in practical frontline settings, strategies, measures, research, and retrospectives are easily fragmented, and it is not uncommon for the consistency of brand operations to be compromised due to staff transfers or a lack of inter-departmental collaboration.
In response to these challenges, Brand Cortex OS was developed with the aim of serving as the 'OS' that supports brand management itself, establishing consumer-centric thinking within organizations, and enabling continuous improvement. By utilizing AI, the goal is to realize an environment where people can focus more intensely on judgments and creative tasks that only humans can perform.
## ■ About 'Brand Cortex OS'