Kyusai Co., Ltd. (Headquarters: Chuo-ku, Fukuoka; President and CEO: Junro Ishikawa) will renew and release four products from its skincare brand "cola・rich soar": lotion, morning beauty emulsion, night serum, and cream, on September 1, 2026 (Tuesday).
The renewal updates the unique collagen (※3) – the first in Japan (※2) – from one type to three types, and is packed with beauty ingredients that approach skin changes and unstable skin (※4) that occur from the age of 40. In particular, the morning beauty emulsion has been revamped with a formula that enhances "firmness" and "makeup adhesion (※1)," which are of high interest to women in this generation.
Background of Renewal
Born from over 20 years of collagen research, "cola・rich soar" is an aging care (※5) brand for adult skin that focuses on 24-hour collagen (※3) care, paying attention to skin environments in the morning and at night. As women age, many feel that "the results of skincare have changed from before."
In reality,
"Makeup tends to break down easily by the evening."
"Concerns about dryness and lack of firmness."
"Increased sensitivity to skin instability (※4)."
Many people experience these concerns.
With a serious commitment to addressing these skin concerns of adult women and aiming to provide moisture and firmness to unstable skin (※4), cola・rich soar has further evolved.
Furthermore, based on feedback from previous products such as "I want more moisture" and "I prefer a texture that is easier to feel the effects," the moisturizing design and usability have been completely reviewed.
Embodying the brand message "Today's skin changes, future skin changes," the series will be renewed and released in September 2026, positively embracing the changes in aging skin.
98.8% of Women Aged 40-50 are Interested in "Morning Skincare That Prevents Makeup from Breaking Down Until Evening"!
According to a survey on communication copy conducted by our company, 98.8% of women responded that they were "interested" in "morning skincare that prevents makeup from breaking down until evening." This revealed a high level of interest in achieving skin that maintains makeup until evening through morning care.
Therefore, in this renewal, the brand's core concept of "differentiating morning and night use" has been more clearly redefined. The formula design has been strengthened to focus on "makeup adhesion (※1)" and "morning firmness" in the morning, and "moisture penetration (※6)" and "night firmness" at night.
What is the "Morning Beauty Film Emulsion"?
This is a morning beauty emulsion that combines serum and emulsion, achieving both time-saving and aging care (※5).
It efficiently approaches the skin with abundant beauty ingredients even on busy mornings, and with just this one product after lotion, it provides moisture, firmness, and radiance, enhancing makeup adhesion (※1).
1 Enhances Makeup Adhesion (※1) with "Beauty Film Makeup Adhesion (※1) Formula (※7)"
For adult skin, makeup adhesion is not just about foundation, but also about preparing the morning skin to be "skin that accepts makeup." The morning beauty emulsion contains seven types of beauty ingredients with different roles. It balances sebum, which tends to become imbalanced, provides moisture to the stratum corneum, and smooths the skin. Squalane (※3) in particular lightly coats the conditioned skin with a veil, preparing it to receive subsequent makeup.
The morning beauty emulsion from cola・rich soar employs an emulsification technology that uses not only surfactants commonly found in emulsions but also the appropriate selection of oils with thickeners and squalane (※3).
This unique (※8) emulsification technology allows for the formation of a soft film of beauty ingredients on the skin, creating a texture like a second skin that allows foundation to spread smoothly and adhere perfectly.
It is a unique formula design that leads to a state of good makeup adhesion.
2 Japan's First (※9)! Unique Ingredient "Day-Define Collagen (※10)" Specialized for Morning Skin
A unique collagen (※10) that focuses on the morning skin rhythm. Its single-layer structure quickly addresses dryness damage and efficiently provides firmness and radiance. It is composed of six types of beauty ingredients and prevents skin irritation. It enhances moisture, firmness, and radiance, leading to a youthful skin appearance.
3 "Morning Vita" Beauty! Three Types of Vitamin C Derivatives (※11)
The renewal also proposes "morning vita" care, which is becoming a standard in skincare. Three types of Vitamin C derivatives (※11) – "quick-acting," "long-lasting," and "sebum balance (※12) type" – protect the skin from UV-induced dryness damage during the day, provide moisture, and care for the skin.
4 Approaches Adult Unstable Skin (※4)! Responds to Concerns That Change with Age
For skin that changes with age, ingredients that support moisture and firmness are essential. Pomegranate flower extract (※13) from Persia and fermented soy milk extract (※14), which enhances penetration (※6) of isoflavones derived from Japanese soybeans through lactic acid fermentation, condition women's skin.
"Fruity Floral" Scent of Exquisite Flowers and Fruits
The refreshing burst of fresh fruits gently overlaps with the sophisticated floral notes of rose and jasmine, while musk provides a deep lingering finish. As it blends into the skin, you will be enveloped in a gentle, exquisite fragrance.
● cola・rich soar Brand Site
https://www.kyusai.co.jp/shop/pages/brand_colarichsoar
Features of 4 Renewed Products
Release Date: September 1, 2026 (Tuesday)
*Trial set (lotion, morning beauty emulsion) will be available for pre-sale starting August 4, 2026 (Tuesday) on the official shopping site, Rakuten, and Amazon.
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● [Lotion] cola・rich soar Setup Lotion
Retail Price: 2,800 yen (tax included) Content: 120mL
~To skin full of firmness with abundant moisture. Penetrating (※6) lotion~
1 Supports moisture and firmness with 3 types of collagen (※15)
Three types of collagen (※15) of different sizes penetrate (※6) firmly from the skin's surface to the stratum corneum. You can experience plump firmness and comfortable, non-sticky moisture.
2 Refreshing and penetrating (※6) texture
While having a smooth feel on the skin, it maintains a moist feeling. It supports the absorption of the next product.
3 Moisturizing design considering fresh transparency, texture, and barrier function
Contains three types of moisturizing ingredients (※16) that layer moisture, including hyaluronic acid (※3), and panthenol, a skin conditioning ingredient, to prevent dryness and condition skin for health.
4 Contains moisturizing ingredients that focus on unstable skin (※4) from the age of 40
Contains pomegranate flower extract (※3) and fermented soy milk extract (※14).
It fills dry-prone skin with moisture and gently accompanies skin that changes with age.
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● [Morning Beauty Emulsion] cola・rich soar Daily Lift Essence Milk
Retail Price: 3,600 yen (tax included) Content: 40mL
~For skin with lasting morning firmness and makeup adhesion. Makeup adhesion (※1) perfected with serum + emulsion~
1 "Beauty Film" Concept (※12) to Enhance Makeup Adhesion (※1)
Moisturizing ingredients smooth the skin and prevent makeup breakdown due to dryness. For a moisturized impression until evening.
2 Formulated with Japan's first (※9) morning-specific proprietary collagen (※10)
Contains Japan's first (※9) morning-specific "Day-Define Collagen" (※10)!
With a single-layer structure, it provides rapid approach to morning skin! Leads to firm-looking skin with a collagen (※3) design that considers the dry environment during the day.
3 Contains 3 types of Vitamin C derivatives (※11)
3 types of Vitamin C derivatives (※11) - [Rapid-acting], [Sustained-release], and [Sebum-balancing (※12) type] - care for morning skin from multiple angles. Fills skin with moisture and conditions it for a fresh, transparent, and healthy impression.
4 Contains moisturizing ingredients that focus on unstable skin (※4) from the age of 40
Contains pomegranate flower extract (※3) and fermented soy milk extract (※14).
Fills dry-prone skin with moisture and gently accompanies skin that changes with age.
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● [Trial Set] Cola-rich soar Morning Makeup Adhesion Experience Approx. 10-Day Trial Set
Retail Price: 1,650 yen (tax included)
Content: Set-up Lotion 40mL, Daily Lift Essence Milk 12mL (approx. 10 days supply each)
A trial set of 2 morning skincare products (lotion + morning beauty emulsion).
With enough quantity for approximately 10 days of generous trial, you can experience morning firmness and makeup adhesion (※1).
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● [Night Serum] Cola-rich soar Night Charge Lift Essence
Retail Price: 4,200 yen (tax included) Content: 30mL
~Firmness bounces back. Night-time intensive serum that accelerates beauty while you sleep~
1 Japan's first (※17)! Proprietary collagen (※18) for night-time firmness
Formulated to focus on the skin environment during sleep, it delivers moisture to the stratum corneum.
2 "Night Reti" Beauty! Contains 3 types of retinol (※19)
Experience firmness that lasts until morning! 3 types of retinol (※19) - [Rapid-acting], [Sustained-release], and [Complex] - provide moisture with a time difference, leading to a firm impression.
3 Contains the trendy ingredient "Plant-derived PDRN" (※20)
Contains lotus-derived PDRN. Provides moisture to the skin and leads to smooth skin.
4 Low-irritation design for easy daily use
Despite its rich texture, it blends into the skin without stickiness.
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● [Cream] Cola-rich soar Protection Cream
Retail Price: 3,850 yen (tax included) Content: 30g
~Smooth veil, enveloping firmness. High-adhesion cream~
1 Japan's first! (※21) Veil Lift (※22) Collagen (※23)
Formulated with Veil Lift (※22) Collagen (※23), which enhances penetration (※6) and firmness, for the first time in Japan (※21)! It is moist yet light, spreads well, and adheres to the skin like a smooth veil.
Locks in moisture for lasting hydration. Conditions skin for a firm impression.
2 Firmness care during sleep! Luxuriously formulated with beauty ingredients including 3D Hyaluronic Acid (※24)
Fills daytime dryness damage with moisture, leading to plump-looking skin.
3 Contains moisturizing ingredients that focus on unstable skin (※4) from the age of 40
Contains peppermint leaf extract (※3) and fermented soy milk extract (※14).
Fills dry-prone skin with moisture and gently accompanies skin that changes with age.
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About Cola-rich soar
A skincare brand born from "Cola-rich," with cumulative sales of over 35 million units*, designed to address the skin concerns of adults.
For the adult generation facing accelerating aging concerns, the brand name "soar" meaning "to fly high" was chosen with the desire for them to spend their days in well-aging, with skin full of firmness and moisture all day long, leading to an uplifted spirit. Cola-rich soar focuses on the "difference in skin environment between morning and night" and proposes the use of different skincare for morning and night.
In addition to the 4 renewed products, the lineup includes cleansing, morning facial cleanser, night facial cleanser, and UV primer.
*Cola-rich Gel Series sales figures as of the end of March 2026, surveyed by Kyoritsu.
*All images are for illustrative purposes only.
*1 With moisture *2 As of May 2026 *3 Moisturizing ingredient *4 Refers to skin with dryness and lack of firmness *5 Age-appropriate skincare *6 Up to the stratum corneum *7 Squalane, niacinamide, dilauramidoglutamide lysine Na, Phellodendron amurense bark extract polysaccharide, sodium carboxymethyl hyaluronate, inositol, biotin (all moisturizing ingredients) *8 In cosmetics containing disodium isostearyl ascorbyl phosphate, the combination of five raw materials: squalane, (sodium acrylate/acryloyldimethyltaurine sodium) copolymer, glyceryl stearate (SE), and sorbitan stearate, is unique as an emulsification technology (first in Japan). (As of July 2026) *9 Cocoyl hydrolyzed collagen K, hydrolyzed collagen, palmitoyl tripeptide-5, Rhododendron ferrugineum extract, gold (all moisturizing ingredients) are formulated for the first time in Japan in a morning beauty emulsion (manufacturer's research as of May 2026) *10 Cocoyl hydrolyzed collagen K, hydrolyzed collagen (two types with different molecular weights), palmitoyl tripeptide-5, Rhododendron ferrugineum extract, gold (all moisturizing ingredients) *11 Disodium isostearyl ascorbyl phosphate, ascorbyl glucoside, myristyl 3-glyceryl ascorbate (all moisturizing ingredients) *12 With moisture *13 Punica granatum flower extract (moisturizing ingredient) *14 Lactobacillus/soy milk ferment filtrate (moisturizing ingredient) *15 Succinoyl atelocollagen, hydrolyzed collagen (two types with different molecular weights) (all moisturizing ingredients) *16 Hydrolyzed hyaluronic acid, sodium hyaluronate, tremella fuciformis polysaccharide (all moisturizing ingredients) *17 Cocoyl hydrolyzed collagen K, hydrolyzed collagen, palmitoyl tripeptide-5, Aspergillus/hydrolyzed collagen ferment, Rhododendron ferrugineum extract, platinum (all moisturizing ingredients) are formulated for the first time in Japan in a night serum (manufacturer's research as of May 2026) *18 Cocoyl hydrolyzed collagen K, hydrolyzed collagen, palmitoyl tripeptide-5, Aspergillus/hydrolyzed collagen ferment, Rhododendron ferrugineum extract, platinum (all moisturizing ingredients) *19 Retinol, tocopheryl retinoate, hydroxypinacolone retinoate (all emollient ingredients) *20 Nelumbo nucifera leaf extract, DNA-Na (all moisturizing ingredients) *21 Water-soluble collagen crosspolymer, cocoyl hydrolyzed collagen K, hydrolyzed collagen, Potentilla erecta callus extract (all moisturizing ingredients) are formulated for the first time in Japan in a cream (manufacturer's research as of May 2026) *22 Providing firmness through moisture *23 Water-soluble collagen crosspolymer, cocoyl hydrolyzed collagen K, hydrolyzed collagen, Potentilla erecta callus extract (all moisturizing ingredients) *24 Sodium hyaluronate (moisturizing ingredient)
Official Website & Social Media
● Kyusai Official Shopping Site
https://www.kyusai.co.jp/shop/pages/brand_colarichsoar
● Cola-rich official Instagram
https://www.instagram.com/colarich_official/
● Inquiries Phone Number
Customer Service Center 0120-327-831
[Toll-free] [Reception Hours] Monday-Friday 9:00-18:00 (excluding Saturdays, Sundays, and holidays)
FACT BOX
- Source: PR TIMES
- Category: 製品情報