Kyusai to Publish a Book on 'First-Time Experiences' Overcoming 'Too Late Because of Age...' - Episodes of Challenges Taken Up in Later Life Sought, Publication Scheduled for Summer 2026
Kyusai Co., Ltd. launches a campaign to commemorate its 60th anniversary, seeking episodes of individuals taking on 'first-time challenges' later in life. Winning entries will be published as a book, and a 'Well-aging Special Award' of 300,000 JPY will be granted, among other prizes. The application period is from April 24 to May 18, 2026.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 25, 2026 at 03:20 (16h 49m after Collected)
Kyusai Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City; President & Representative Director: Junro Ishikawa) will celebrate its 60th anniversary in October 2025, having been founded in 1965. To commemorate this milestone, the company is developing various projects under the concept of 'Your First in Life' until September 2026. As the second phase of this initiative, a campaign to solicit episodes about taking a 'first step in life' after reaching a certain age will begin on Friday, April 24, 2026. The collected episodes will be published as a book, intended to encourage others to take on challenges, with publication planned for around summer 2026. Through this endeavor, the company aims to realize a society where everyone can challenge new 'firsts in life' regardless of age, and to support well-aging lifestyles where people age positively.
Apply here: https://forms.cloud.microsoft/r/2ik4yTLWWJ
## Campaign Overview
This campaign invites submissions of episodes about taking a 'first step in life' after reaching a certain age. From the adopted entries, one work that most symbolizes the theme of this project will receive the 'Well-aging Special Award' and a prize of 300,000 yen. In addition, nine other winning works (Nice Challenge Award) will receive an Amazon Gift Card worth 10,000 yen.
### Application Period
Friday, April 24, 2026 – Monday, May 18, 2026
### Eligibility
Individuals aged 40 and over
### Content Sought
Episodes about taking a 'first step in life' after reaching a certain age. Please freely write, like a diary, about the day you decided to 'give it a try' despite hesitating with 'it's too late because of my age...', the catalyst for that decision, and the changes that followed after taking that step.
### How to Apply
#### Application via dedicated form
1. Access the dedicated form (https://forms.cloud.microsoft/r/2ik4yTLWWJ)
2. Enter the required information in the form and submit
#### X (formerly Twitter) Post
1. Follow Kyusai's official X (formerly Twitter) account "@kyusai_official"
2. Post your episode about taking a 'first step in life' after reaching a certain age, using the hashtag "#あの日の日記"
### Prizes
- Well-aging Special Award (1 person): Prize money of 300,000 JPY
- Nice Challenge Award (9 people): Amazon Gift Card worth 10,000 JPY
### Winner Announcement
Scheduled for late June 2026 (Selected individuals will be contacted by email or DM from the operating office)
### Campaign Judge
Psychiatrist Dr. Tomy
Popular X (formerly Twitter) account with over 390,000 followers, with numerous media appearances on TV and radio. His '1-second series' of books, starting with 'Words from Psychiatrist Tomy that Blow Away Anxiety in 1 Second' (Diamond Inc.), has become a bestseller, selling over 360,000 copies.
## Background of the Campaign
To support 'Your First in Life' at the 60th anniversary milestone
Our company will celebrate its 60th anniversary in October 2025. To commemorate this milestone, we wanted to reaffirm our commitment to continuously facing each individual's life, now and in the future. To give shape to this desire, we are developing various projects under the concept of 'Your First in Life' until September 2026. This campaign, as the second phase, is an initiative to collect episodes titled 'A Diary from That Day I Took a First Step' from the public, creating a book together that can inspire others to take on challenges.
Details of the first phase here: https://corporate.kyusai.co.jp/news/detail.php?p=14978
## Company Overview
Founded in Fukuoka City, Fukuoka Prefecture in 1965, the company will celebrate its 60th anniversary in October 2025. Aiming to contribute to people's physical and mental health and the extension of healthy lifespans, the company has expanded its business domains to include healthcare products, such as the kale-based green juice 'The Kale', and skincare products, releasing numerous products and services to the world. Since 2022, the company has been engaged in corporate activities with the mission of 'developing and spreading well-aging of mind and body, realizing a world where people can positively age,' aiming to become a 'Well-Aging Company'.
https://corporate.kyusai.co.jp/
Keywords:
Apply here: https://forms.cloud.microsoft/r/2ik4yTLWWJ
## Campaign Overview
This campaign invites submissions of episodes about taking a 'first step in life' after reaching a certain age. From the adopted entries, one work that most symbolizes the theme of this project will receive the 'Well-aging Special Award' and a prize of 300,000 yen. In addition, nine other winning works (Nice Challenge Award) will receive an Amazon Gift Card worth 10,000 yen.
### Application Period
Friday, April 24, 2026 – Monday, May 18, 2026
### Eligibility
Individuals aged 40 and over
### Content Sought
Episodes about taking a 'first step in life' after reaching a certain age. Please freely write, like a diary, about the day you decided to 'give it a try' despite hesitating with 'it's too late because of my age...', the catalyst for that decision, and the changes that followed after taking that step.
### How to Apply
#### Application via dedicated form
1. Access the dedicated form (https://forms.cloud.microsoft/r/2ik4yTLWWJ)
2. Enter the required information in the form and submit
#### X (formerly Twitter) Post
1. Follow Kyusai's official X (formerly Twitter) account "@kyusai_official"
2. Post your episode about taking a 'first step in life' after reaching a certain age, using the hashtag "#あの日の日記"
### Prizes
- Well-aging Special Award (1 person): Prize money of 300,000 JPY
- Nice Challenge Award (9 people): Amazon Gift Card worth 10,000 JPY
### Winner Announcement
Scheduled for late June 2026 (Selected individuals will be contacted by email or DM from the operating office)
### Campaign Judge
Psychiatrist Dr. Tomy
Popular X (formerly Twitter) account with over 390,000 followers, with numerous media appearances on TV and radio. His '1-second series' of books, starting with 'Words from Psychiatrist Tomy that Blow Away Anxiety in 1 Second' (Diamond Inc.), has become a bestseller, selling over 360,000 copies.
## Background of the Campaign
To support 'Your First in Life' at the 60th anniversary milestone
Our company will celebrate its 60th anniversary in October 2025. To commemorate this milestone, we wanted to reaffirm our commitment to continuously facing each individual's life, now and in the future. To give shape to this desire, we are developing various projects under the concept of 'Your First in Life' until September 2026. This campaign, as the second phase, is an initiative to collect episodes titled 'A Diary from That Day I Took a First Step' from the public, creating a book together that can inspire others to take on challenges.
Details of the first phase here: https://corporate.kyusai.co.jp/news/detail.php?p=14978
## Company Overview
Founded in Fukuoka City, Fukuoka Prefecture in 1965, the company will celebrate its 60th anniversary in October 2025. Aiming to contribute to people's physical and mental health and the extension of healthy lifespans, the company has expanded its business domains to include healthcare products, such as the kale-based green juice 'The Kale', and skincare products, releasing numerous products and services to the world. Since 2022, the company has been engaged in corporate activities with the mission of 'developing and spreading well-aging of mind and body, realizing a world where people can positively age,' aiming to become a 'Well-Aging Company'.
https://corporate.kyusai.co.jp/
Keywords: