[Survey on Challenge Motivation] 78% Have 'Something They Want to Do' but Give Up Due to Stamina and Age. Meanwhile, 50% Who Took a 'First Time in Life' Step Became 'Positive,' Suggesting the Importance of Daily Self-Care

Q'sai Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City; Representative Director and President: Junro Ishikawa) conducted a fact-finding survey on the desire to take on challenges centered around the theme "first time in life," targeting 600 men and women aged 40 to 69 nationwide. Q'sai has established the corporate mission of developing and spreading "Well-aging" (a world where people can age positively no matter how old they get) and operates under the slogan "First times in life, forever."

As a result of the survey, it was found that while 78.3% of the total respondents have the desire to challenge a "first time in life," 35.7% gave up due to "stamina and age," and 15.2% because "it is too late in terms of age." On the other hand, 87.7% of the demographic actively engaging in "first times in life" practice self-care (care through exercise, diet, sleep, etc.) at least once a week. Furthermore, 50.2% of those who have experienced challenging a first time in life answered that their "mind became forward-looking and positive," suggesting that the practice of self-care leads to the motivation for the next first-time challenge. Based on these results, our company, which has celebrated its 60th anniversary, will roll out various initiatives under the theme "First times in life, forever."

Survey Summary I. More than 70% have the desire to challenge a "first time in life," but give up due to age and stamina - 78.3% answered that there is a "first-time life experience they want to try someday" - Cannot challenge due to "anxiety about stamina and health" (35.7%) and "too late in terms of age" (15.2%)

II. The "Wall of Challenge" existing especially after age 65 - The rate of experiencing a challenge for a "first time in life" is highest at 60% in the early 40s, and maintains a high level of 57-59% in the 50s - It drops to 46% after age 65, creating a clear difference of 13 points compared to the late 50s

III. Those who practice "daily self-care (exercise, diet, sleep, etc.)" are able to overcome the wall and take on challenges - 87.7% of the demographic actively engaging in "first times in life" practice self-care at least once a week - Only 65.2% of the non-challenge demographic practice care at least once a week, a difference of 22.5 points

IV. A virtuous cycle is realized where challenging for the first time in life generates further motivation for challenges - 50.2% answered "mind became forward-looking and positive," and 36.9% answered "daily life became enjoyable" - There is a tendency that the more a person has taken on a challenge once, the more motivated they are for the next challenge, creating a virtuous cycle

<Survey Overview> Survey period: January 19 to January 20, 2026 Survey target: 600 men and women aged 40 to 69 nationwide Survey method: Internet research * If you use the content and data of this survey in your media, please clearly state the source as [Q'sai Survey].

Survey Results I. More than 70% have the desire to challenge a "first time in life," but give up due to age and stamina To the question, "Is there a first-time life experience you want to try someday?", 78.3% answered "Yes". It became clear that many middle-aged and senior citizens (40s-60s) hold a first-time challenge they wish to fulfill in their hearts. On the other hand, when asked about the hurdles preventing challenges, "anxiety about stamina and health" was the most common at 35.7%. In addition, "too late in terms of age" (15.2%) was also frequently cited, indicating that due to stamina and age