Sharp to Launch New AQUOS XLED 4K Quantum Dot/Mini LED TVs Supporting the New AQUOS AI Service

Sharp will launch seven new models in the AQUOS XLED lineup, the X9A and X7A series, featuring 4K quantum dot/mini LED technology and support for its new AQUOS AI service. The products are designed to deliver a premium viewing experience through high brightness and rich color expression. The new models support AQUOS AI, a new service that lets users converse with AI characters. Using Sharp’s proprietary generative AI technology, the service enables natural, user-oriented conversations and can also help users choose content or ask how to use the TV. The X9A series features the N-Black Wide Panel, which offers high brightness, a wide color gamut, and reduced reflections. Its mini LED backlight has evolved to provide more precise brightness control. The newly developed Advanced RGB Quantum Dot Rich Color technology gives each of the three primary colors of light, red, green, and blue, high color purity, allowing reds and greens to appear deeper and more vivid. It can richly render details such as the deep crimson of a car body gleaming in the light or the varying shades of green in a forest as sunlight filters through, adding realism to the overall image. The sound system has also been upgraded. The speakers at the bottom of the screen are tilted forward by 25 degrees, while the reflector uses Nature Technology inspired by the structure of a dolphin’s upper jaw, which emits sound waves. By directing sound toward the front of the TV, sound emission efficiency toward viewers has improved by about 40% compared with Sharp’s previous models. This helps deliver clearer human voices, including narration and singing. The AI Auto mode, which automatically adjusts picture and sound quality according to content, has also evolved. In the X9A series, a human presence sensor detects viewers’ positions, the number of people, and movement, then automatically adjusts the balance of video and audio according to the situation. If no one is in front of the TV for a while, or if a viewer appears to be dozing off, the screen turns off automatically to help save power. Key features include Advanced RGB Quantum Dot Rich Color in the X9A series, which gives each of the three primary colors high color purity; clearer, easier-to-hear sound through newly developed speakers and reflectors using Nature Technology that guide sound forward; and, in the X9A series, human presence sensing that detects viewing position and movement, automatically adjusts picture and sound quality, and turns off the screen when the viewer leaves to support energy savings. Sharp says that for more than 110 years it has developed many world-first and industry-first innovative products and technologies, mainly in electronics. Based on its business philosophy of sincerity and creativity, and under the corporate slogan “Be Original,” the company aims to create new culture through original products and services that support people in every aspect of living and working. The information in the news release is current as of the announcement date and may change later.