Gender-Neutral Fashion and Lifestyle Media "Fauve" to Launch on March 31, International Transgender Day of Visibility

Fauve, a gender-neutral fashion and lifestyle media, to be released on March 31, International Transgender Day of Visibility
Subtitle: Aiming to create a society where everyone can live based on their own feelings, free from gender norms, through information related to attire, language, and places.

Fauve Inc. (Headquarters: Koto-ku, Tokyo; Representative Director: Ran Hommoto) will release "Fauve," a web media delivering gender-neutral fashion and lifestyle information, on March 31, 2026 (Transgender Day).

## Why March 31?

March 31 is the International Transgender Day of Visibility. It was established in the United States in 2009 with the aim of making the existence of transgender individuals visible to society and spreading understanding of the difficulties they face. It is a day when various actions are taken worldwide to celebrate the existence of transgender people and raise awareness of the social issues surrounding them.

Fauve Inc. chose this day for its launch to demonstrate to society its commitment to protecting the dignity of all individuals, including transgender people, who have the right to live authentically but whose freedom is not socially guaranteed. Fauve Inc. will continue to move forward towards the realization of a society where everyone can live authentically through its communication and actions.

## Background and Vision for the Launch

### Comment from Ran Hommoto, Representative Director of Fauve Inc.

Even today, there are many situations where "masculine" or "feminine" attire and ways of being are expected. Deviating from these norms can lead to the risk of prejudice and discrimination. The underlying premise in areas such as gender selection on e-commerce sites and content design in existing media still perpetuates the fixed idea that "there are two genders, and each has appropriate attire and ways of being." As a result, people continue to be forced to give up their authentic expression and suppress their identities.

Through my involvement in DEI promotion, I have encountered voices from individuals who say, "I want to live more authentically." In response to these voices and to challenge fixed ideas about gender, we launched this media. Fauve will continue to communicate and act towards the realization of a society where living authentically is guaranteed as a fundamental right.

## Overview of the Web Media "Fauve"

Fauve's Concept

The web media "Fauve" is a platform that disseminates gender-neutral fashion and lifestyle information.

Its purpose is to provide perspectives, choices, and information for living authentically, with attire as an entry point, for transgender and non-binary individuals, those who feel discomfort with gender frameworks but have not yet been able to articulate it, and all who wish to deepen their understanding.

### ◼️ Main Content

- Gender-neutral fashion and styling information
We provide perspectives on clothing choices that do not assume gender, as well as information on gender-neutral brands and styling.
- Knowledge, terminology, and latest trends regarding gender and sexuality
We deliver easy-to-understand basic knowledge, conceptual explanations, social contexts, and the latest domestic and international news related to gender and sexuality.
- Information on safe and welcoming places
We introduce stores, facilities, and communities that can be used safely regardless of gender expression.
- Real stories of people living authentically
We share the voices of people who are exploring authentic ways of living despite feeling discomfort with gender frameworks, through interviews and essays.

### ◼️ Advertising and Tie-up Opportunities

For companies and brands considering approaching LGBTQ+ individuals and readers with gender-neutral values, or externally communicating their DEI and inclusion initiatives, we offer the following options:

1. PR Articles / Tie-up Articles
We will disseminate your company's products, services, and DEI initiatives as article content. This allows for natural information dissemination in a readable format to readers highly interested in gender neutrality and DEI.
2. Banner Advertisements
Banner advertisements can be placed on various pages within the media. This effectively allows you to approach your target audience of readers interested in gender-neutral fashion and lifestyles with your brand, products, and services.

▼ Contact us here
info@fauve.jp

## About Fauve Inc.

With the vision of "eliminating boundaries and creating a society where colors come alive," Fauve Inc. is a company that supports DEI public relations and information dissemination, and promotes DEI in brand and store experiences. Today, we are releasing the operation of a gender-neutral fashion and lifestyle media.

▼ Corporate website here
https://corporate.fauve.jp/