Demae-can Launches 'Super Goi-goi-yasu Matsuri,' Its Largest Golden Week Campaign Ever with Dian's Tsuda and Don Decolte
Demae-can is holding its biggest-ever Golden Week campaign from April 27 to May 6, 2026, featuring four major initiatives: free delivery, a 50% off festival, high-value coupons, and 100-yen sales.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 27, 2026 at 11:21 (49 min after Collected)
Demae-can Co., Ltd., operator of one of Japan's largest delivery services, will host its largest Golden Week campaign ever, the 'Super Goi-goi-yasu Matsuri,' from Monday, April 27, 2026, to Wednesday, May 6, 2026.
Campaign Site: https://demae-can.com/link/cam/lp/goigoigwfes2026
This first-ever 'Super Goi-goi-yasu Matsuri' aims to liven up holiday dining tables with unprecedented enthusiasm through four key initiatives: Free Delivery, the Ultra Half-Price Festival, Luxury Coupons, and 100-yen Sales. We invite everyone to take this opportunity to use Demae-can.
Joining the celebration are Atsuhiro Tsuda from the comedy duo Dian as the 'Shop Price Ambassador,' and Ginji Watanabe and Kyosaku Kobashi from Don Decolte as 'Demae-can Ambassadors.' A new key visual and TV commercial have been released today, and original LINE stamps will be available starting Tuesday, April 28. Digital advertisements will also be displayed across Tokyo.
Demae-can continues to expand various initiatives to satisfy users, participating merchants, and delivery riders alike.
### Campaign Overview: 'Super Goi-goi-yasu Matsuri'
The name combines 'Goi-goi' (meaning incredible/super) and 'Yasu' (meaning cheap/affordable). It aims to establish delivery as a daily option by providing ultimate convenience and surprising value.
#### Four Key 'Yasu!' Initiatives:
1. **Free Delivery**: Continuing the popular promotion since March 2026 (End date TBD). Applicable to Sharing Delivery®️ merchants.
2. **Goi-goi Ultra Half-Price Festival**: Over 7,000 participating stores will offer target items at 50% off throughout the period.
3. **Goi-goi Repeat Benefit Coupons**: Targeted at over 15,000 stores participating in 'In-Store Prices at Demae-can.' Customers can get up to 1,500 yen in coupons based on order frequency (500 yen for the 3rd order, 1,000 yen for the 5th order).
4. **Secret 100-yen Sale**: A surprise sale where target items will be available for 100 yen for the first 1,000 customers at random times. Starts are announced via the official LINE account.
### New Visuals and CM Release
The campaign features Atsuhiro Tsuda and Don Decolte in a new TV/Web CM titled 'Giving You Yasu' (a play on Tsuda's famous gag). The visuals show them multiplying across the screen to emphasize the overwhelming affordability.
Campaign Site: https://demae-can.com/link/cam/lp/goigoigwfes2026
This first-ever 'Super Goi-goi-yasu Matsuri' aims to liven up holiday dining tables with unprecedented enthusiasm through four key initiatives: Free Delivery, the Ultra Half-Price Festival, Luxury Coupons, and 100-yen Sales. We invite everyone to take this opportunity to use Demae-can.
Joining the celebration are Atsuhiro Tsuda from the comedy duo Dian as the 'Shop Price Ambassador,' and Ginji Watanabe and Kyosaku Kobashi from Don Decolte as 'Demae-can Ambassadors.' A new key visual and TV commercial have been released today, and original LINE stamps will be available starting Tuesday, April 28. Digital advertisements will also be displayed across Tokyo.
Demae-can continues to expand various initiatives to satisfy users, participating merchants, and delivery riders alike.
### Campaign Overview: 'Super Goi-goi-yasu Matsuri'
The name combines 'Goi-goi' (meaning incredible/super) and 'Yasu' (meaning cheap/affordable). It aims to establish delivery as a daily option by providing ultimate convenience and surprising value.
#### Four Key 'Yasu!' Initiatives:
1. **Free Delivery**: Continuing the popular promotion since March 2026 (End date TBD). Applicable to Sharing Delivery®️ merchants.
2. **Goi-goi Ultra Half-Price Festival**: Over 7,000 participating stores will offer target items at 50% off throughout the period.
3. **Goi-goi Repeat Benefit Coupons**: Targeted at over 15,000 stores participating in 'In-Store Prices at Demae-can.' Customers can get up to 1,500 yen in coupons based on order frequency (500 yen for the 3rd order, 1,000 yen for the 5th order).
4. **Secret 100-yen Sale**: A surprise sale where target items will be available for 100 yen for the first 1,000 customers at random times. Starts are announced via the official LINE account.
### New Visuals and CM Release
The campaign features Atsuhiro Tsuda and Don Decolte in a new TV/Web CM titled 'Giving You Yasu' (a play on Tsuda's famous gag). The visuals show them multiplying across the screen to emphasize the overwhelming affordability.