Demaecan's New TV Commercial Starts April 4th! Featuring Diane's Tsuda. Introducing the New Gag 'Goigoyasuu' to Celebrate Affordable Delivery

Demaecan Co., Ltd. will begin airing a new TV commercial for its major delivery service, 'Demaecan,' featuring Atsuhiro Tsuda of the comedy duo Diane, starting April 4, 2026. In this commercial, Tsuda combines his signature gag 'Goigoisuu' with the affordability of the 'Demaecan at Store Prices' service, which has expanded to over 15,000 stores nationwide, to create a new phrase: 'Goigoyasuu.' He expresses his surprise and joy that food can be delivered at the same price as in-store. Additionally, a takeover advertisement is planned for the JR Yamanote Line. The commercial, consisting of two versions ('Price' and 'Store'), highlights the expanded service area and the benefit of free shipping. Tsuda's expressive performance aims to make viewers 'experience' the affordability rather than just explaining it. In his interview, Tsuda shared his excitement about the collaboration and his upcoming life in Tokyo with his eldest son. The campaign also includes an interactive 'Infinite Goigoyasuu' ad on the Yamanote Line, where QR codes lead to an endless loop of his performance.