Demaecan's New TV CM Airs from April 4! Diane's Tsuda Makes His First Appearance. Tsuda Unveils New Gag 'Goigoi-Yasu' Out of Surprise and Joy at Demaecan's 'Cheapness'
Demaecan starts airing a new TV commercial on April 4, 2026, featuring Atsuhiro Tsuda of Diane, emphasizing its 'store-equivalent pricing' with the gag 'Goigoi-Yasu'.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 13:00
- 🔍 Collected: April 2, 2026 at 09:03
- 🤖 AI Analyzed: April 21, 2026 at 06:48 (453h 44m after Collected)
Demaecan Co., Ltd. will begin broadcasting a new TV commercial for its operation of one of Japan's largest delivery services, "Demaecan," featuring Atsuhiro Tsuda of the comedy duo Diane, starting Saturday, April 4, 2026.
In this commercial, Tsuda's familiar gag "Goigoisu" is combined with the "cheapness" of "Demaecan at Store Prices," which has expanded to over 15,000 stores nationwide. Using the new phrase "Goigoi-Yasu" (yasu meaning cheap), Tsuda energetically conveys his surprise and joy at the cheapness of Demaecan, which delivers at the same price as the store. Additionally, a jack advertisement campaign inside Yamanote Line trains is scheduled.
## "Goigoisu" becomes "Goigoi-Yasu"! Watch Tsuda energetically convey Demaecan's cheapness
In the new TV CM, Atsuhiro Tsuda of Diane appears in a suit against a red background, changing his familiar gag "Goigoisu" to "Goigoi-Yasu" to fully deliver the "cheapness" of Demaecan.
The CM comes in two versions: the "Price" edition and the "Store" edition. He will convey the expanded scope covering over 15,000 stores nationwide, the surprise at the "cheapness" of being able to order at the same price as the store, and the great value of free shipping, each in 15 seconds.
By combining Tsuda's gag "Goigoisu" with "Yasu" (cheap), this CM makes viewers "experience" rather than just be explained the message "Store prices at Demaecan". Please pay attention to Tsuda giving his all in his gag and his expressive facial expressions.
## New CM Overview
Cast: Atsuhiro Tsuda (Diane)
CM Titles: "Price" edition (15 seconds) / "Store" edition (15 seconds)
Broadcast Start: Saturday, April 4, 2026
Broadcast Area: Kanto Area
### ■ Storyboard
#### ["Price" Edition (15 seconds)]
Upon learning that delivery can be made at the same price as the store, Tsuda instinctively quips, "Isn't that too cheap?" Furthermore, just as he is about to say, "Store prices are...", he is so moved that words fail him. His voice trembling with "Go... Goi... Goi...!", he expresses his surprise and joy at the "cheapness" with a reaction unique to Tsuda, shouting "Goigoi-Yasu!"
#### ["Store" Edition (15 seconds)]
In reference to the fact that there are over 10,000 stores nationwide where you can order at store prices, Tsuda attempts 10,000 ways (?) of saying "Goigoi-Ya..."
In this commercial, Tsuda's familiar gag "Goigoisu" is combined with the "cheapness" of "Demaecan at Store Prices," which has expanded to over 15,000 stores nationwide. Using the new phrase "Goigoi-Yasu" (yasu meaning cheap), Tsuda energetically conveys his surprise and joy at the cheapness of Demaecan, which delivers at the same price as the store. Additionally, a jack advertisement campaign inside Yamanote Line trains is scheduled.
## "Goigoisu" becomes "Goigoi-Yasu"! Watch Tsuda energetically convey Demaecan's cheapness
In the new TV CM, Atsuhiro Tsuda of Diane appears in a suit against a red background, changing his familiar gag "Goigoisu" to "Goigoi-Yasu" to fully deliver the "cheapness" of Demaecan.
The CM comes in two versions: the "Price" edition and the "Store" edition. He will convey the expanded scope covering over 15,000 stores nationwide, the surprise at the "cheapness" of being able to order at the same price as the store, and the great value of free shipping, each in 15 seconds.
By combining Tsuda's gag "Goigoisu" with "Yasu" (cheap), this CM makes viewers "experience" rather than just be explained the message "Store prices at Demaecan". Please pay attention to Tsuda giving his all in his gag and his expressive facial expressions.
## New CM Overview
Cast: Atsuhiro Tsuda (Diane)
CM Titles: "Price" edition (15 seconds) / "Store" edition (15 seconds)
Broadcast Start: Saturday, April 4, 2026
Broadcast Area: Kanto Area
### ■ Storyboard
#### ["Price" Edition (15 seconds)]
Upon learning that delivery can be made at the same price as the store, Tsuda instinctively quips, "Isn't that too cheap?" Furthermore, just as he is about to say, "Store prices are...", he is so moved that words fail him. His voice trembling with "Go... Goi... Goi...!", he expresses his surprise and joy at the "cheapness" with a reaction unique to Tsuda, shouting "Goigoi-Yasu!"
#### ["Store" Edition (15 seconds)]
In reference to the fact that there are over 10,000 stores nationwide where you can order at store prices, Tsuda attempts 10,000 ways (?) of saying "Goigoi-Ya..."