Calbee x Coincheck Launch "Bitcoin Pizza Potato Day Campaign"!
Coincheck, operating Japan's No.1* cryptocurrency exchange service "Coincheck," and Calbee Inc., seller of "Pizza Potato®," are collaborating on the "Bitcoin Pizza Potato Day Campaign" starting May 11, 2026, to commemorate Bitcoin Pizza Day on May 22.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:04
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 04:29 (16h 57m after Collected)
Coincheck Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Satoshi Hashio; hereinafter, "the Company"), which operates "Coincheck," Japan's No.1* cryptocurrency exchange service in terms of active users and app downloads, will launch the "Bitcoin Pizza Potato Day Campaign" in collaboration with Calbee Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shin Ehara), seller of "Pizza Potato®," starting May 11, 2026, to commemorate Bitcoin Pizza Day on May 22.
URL: https://x.com/coincheckjp/status/2053656367240753210?s=20
What is Bitcoin Pizza Day?
Bitcoin Pizza Day is an anniversary originating from the event on May 22, 2010, when Bitcoin was first used for payment, exchanged for two pizzas. It is known among Bitcoin users as "Bitcoin Pizza Day" as the day when Bitcoin was first used for payment, realizing a "new value exchange."
As of May 22, 2010, the price of 1 Bitcoin was approximately $0.0025 (about 0.22 yen), and 10,000 Bitcoins were exchanged for two pizzas at almost equivalent value. As of May 10, 2026, 1 Bitcoin exceeds $80,000 (about 12.55 million yen), making it a famous anecdote illustrating "how much the value of Bitcoin has increased."
For more details on Bitcoin Pizza Day, please also refer to "What is Bitcoin Pizza? About the price and history when it was first exchanged (Coincheck Column)."
"Bitcoin Pizza Potato Day Campaign" Details
Background of the Collaboration
The Company has long wanted to celebrate the symbolic event of "Bitcoin Pizza Day," when 10,000 Bitcoins were exchanged for two pizzas 16 years ago, as a new value exchange, together with as many people as possible.
Meanwhile, Calbee has been actively exploring new experiences and value propositions in the digital domain, in addition to food research and development, through the activities of its new value creation base, "Calbee Future Labo." Calbee's empathy for our aspirations and initiatives regarding Bitcoin Pizza Day led to this collaboration, resulting in the implementation of the "Bitcoin Pizza Potato Day Campaign."
Campaign Overview
From those who meet the campaign entry conditions, 22 winners will be selected to receive "Pizza Potato x 12 bags," in honor of the "22nd" of May.
How to Apply
① Follow Coincheck's official X account (@coincheckjp)
② Follow Calbee's official X account (@calbee_PR)
③ Repost the target post
Application Period
From 11:00 on May 11, 2026, to 23:59 on May 17, 2026
Please check this post on our official X for campaign details and precautions.
Reference
Calbee is also conducting a special collaboration with the blockchain game "SNPIT," developed by GALLUSYS Inc., to commemorate Bitcoin Pizza Day.
Click here for details.
About Calbee Future Labo
Calbee Future Labo utilizes Calbee's IP to create entry points to the Calbee brand at various touchpoints in daily life. So far, it has handled goods and miscellaneous items such as "Jagarico Sneakers," game items, and NFTs. Aiming for the business concept of "various strange, various cute," it promotes "Calbee Meets created by everyone" and aims to be enjoyed by 10 million customers worldwide by 2030.
[Reference Articles]
Calbee's official note "THE CALBEE" introduces "Carulette" and Calbee Future Labo's initiatives.
・"Jagarico" as NFTs and sneakers!? Reasons why Calbee is expanding its IP business
https://note.calbee.jp/n/n0dcf90bc45d6
・Easy secondary creation with "Jagarico" logo!? Development of IP management platform "Carulette"
https://note.calbee.jp/n/n86d8058df58a
About Calbee Inc.
Since its founding in 1949, we have been committed to contributing to people's healthy lives by valuing and utilizing nature's bounty, creating deliciousness and enjoyment. Under our unchanging corporate philosophy, we are working to solve various social issues to become a company that continues to challenge for over 100 years. The Calbee Group's next growth
URL: https://x.com/coincheckjp/status/2053656367240753210?s=20
What is Bitcoin Pizza Day?
Bitcoin Pizza Day is an anniversary originating from the event on May 22, 2010, when Bitcoin was first used for payment, exchanged for two pizzas. It is known among Bitcoin users as "Bitcoin Pizza Day" as the day when Bitcoin was first used for payment, realizing a "new value exchange."
As of May 22, 2010, the price of 1 Bitcoin was approximately $0.0025 (about 0.22 yen), and 10,000 Bitcoins were exchanged for two pizzas at almost equivalent value. As of May 10, 2026, 1 Bitcoin exceeds $80,000 (about 12.55 million yen), making it a famous anecdote illustrating "how much the value of Bitcoin has increased."
For more details on Bitcoin Pizza Day, please also refer to "What is Bitcoin Pizza? About the price and history when it was first exchanged (Coincheck Column)."
"Bitcoin Pizza Potato Day Campaign" Details
Background of the Collaboration
The Company has long wanted to celebrate the symbolic event of "Bitcoin Pizza Day," when 10,000 Bitcoins were exchanged for two pizzas 16 years ago, as a new value exchange, together with as many people as possible.
Meanwhile, Calbee has been actively exploring new experiences and value propositions in the digital domain, in addition to food research and development, through the activities of its new value creation base, "Calbee Future Labo." Calbee's empathy for our aspirations and initiatives regarding Bitcoin Pizza Day led to this collaboration, resulting in the implementation of the "Bitcoin Pizza Potato Day Campaign."
Campaign Overview
From those who meet the campaign entry conditions, 22 winners will be selected to receive "Pizza Potato x 12 bags," in honor of the "22nd" of May.
How to Apply
① Follow Coincheck's official X account (@coincheckjp)
② Follow Calbee's official X account (@calbee_PR)
③ Repost the target post
Application Period
From 11:00 on May 11, 2026, to 23:59 on May 17, 2026
Please check this post on our official X for campaign details and precautions.
Reference
Calbee is also conducting a special collaboration with the blockchain game "SNPIT," developed by GALLUSYS Inc., to commemorate Bitcoin Pizza Day.
Click here for details.
About Calbee Future Labo
Calbee Future Labo utilizes Calbee's IP to create entry points to the Calbee brand at various touchpoints in daily life. So far, it has handled goods and miscellaneous items such as "Jagarico Sneakers," game items, and NFTs. Aiming for the business concept of "various strange, various cute," it promotes "Calbee Meets created by everyone" and aims to be enjoyed by 10 million customers worldwide by 2030.
[Reference Articles]
Calbee's official note "THE CALBEE" introduces "Carulette" and Calbee Future Labo's initiatives.
・"Jagarico" as NFTs and sneakers!? Reasons why Calbee is expanding its IP business
https://note.calbee.jp/n/n0dcf90bc45d6
・Easy secondary creation with "Jagarico" logo!? Development of IP management platform "Carulette"
https://note.calbee.jp/n/n86d8058df58a
About Calbee Inc.
Since its founding in 1949, we have been committed to contributing to people's healthy lives by valuing and utilizing nature's bounty, creating deliciousness and enjoyment. Under our unchanging corporate philosophy, we are working to solve various social issues to become a company that continues to challenge for over 100 years. The Calbee Group's next growth