BE FORWARD, Operator of Cross-Border EC Site, Holds 2026 New Graduate Entrance Ceremony

BE FORWARD CO., LTD. (Headquarters: Minato-ku, Tokyo; Representative Director: Hirofumi Yamakawa; EC Site: https://www.beforward.jp/; hereinafter referred to as "our company") held its entrance ceremony for new graduates entering in fiscal year 2026 on Wednesday, April 1, 2026, at Roppongi Midtown. Our company held the entrance ceremony for the 2026 graduating class on Monday, April 1, 2026, at a special venue within Roppongi Midtown, welcoming a record 10 new employees. At the ceremony, Representative Director Yamakawa delivered a welcome and encouragement message to the new employees, sharing the spirit of 'Forward!' that represents the company name, along with its growth strategy and vision as a global EC platform company. As BE FORWARD promotes business expansion and strengthens its management foundation, it has been intensifying its recruitment efforts with the aim of early development of core personnel. The number of new graduates hired has increased for the third consecutive year, from 8 employees last year. **Assignment Policy and Diversity** Our company has introduced 'course-based hiring,' allowing students to start their desired careers upon entry. By respecting individual aspirations and aptitudes, and narrowing down the initial business areas and job roles, the company aims to prevent mismatches and create an environment where employees can fully leverage their individuality and abilities. Furthermore, the company promotes diversity hiring that transcends nationality, gender, language, and culture, and a characteristic of its new graduate recruitment is its multinational composition. **Representative Director Hirofumi Yamakawa Encourages New Employees** During the ceremony, Yamakawa stated, 'When I joined as a new employee 33 years ago, rather than aiming to become important, I resolved in my heart to provide the work I was given faster, more accurately, and in a way that would please customers more than anyone else. To those of you joining the company today, I urge you to always maintain a spirit of challenge, trying one different thing each day rather than just going with the flow. Also, I believe that those who cannot consider the happiness of the people around them cannot be happy themselves, so please do at least one thing to make someone happy today. And please think daily about how you can bring joy to those around you, such as your parents, siblings, friends, and your colleagues here today, and act accordingly.' **** Company Name: BE FORWARD CO.,LTD. (English Name: BE FORWARD CO.,LTD.) Founded: March 10, 2004 (Heisei 16) Capital: 50,000,000 yen Representative: Hirofumi Yamakawa Headquarters: 37F, Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6137 Number of Employees: 279 (Domestic) Business Description: Sales and import/export of used vehicles and automotive parts; operation of EC sites; international transport services, and others. Performance: Sales 118 billion yen (FY June 2024); Global sales volume 156,000 units (FY June 2024) HP: https://corporate.beforward.jp/company/ EC Site: https://www.beforward.jp/