ZOZOTOWN and WEAR Launch Integration of 'Know-How Videos'

Zozo Inc. (headquartered in Chiba City, Chiba Prefecture; CEO and President: Kotaro Sawada) has announced the launch of integration between its fashion e-commerce platform ZOZOTOWN and the 'Know-How Videos' feature on its fashion coordination app WEAR by ZOZO (hereinafter 'WEAR'), effective today, June 16, 2024. This integration allows know-how videos posted on WEAR to be displayed within the ZOZOTOWN app, supporting users from fashion and makeup learning to actual purchases.

The know-how video feature, launched on WEAR in May 2024, enables users to post and view short-form videos sharing fashion and makeup techniques and ideas. On WEAR, users share diverse content such as styling tips using a single item, occasion-specific outfit coordination, and how-to guides solving common makeup challenges.

With this integration, videos posted by 'WEARistas' (fashion influencers certified by WEAR), WEAR youth certified users, and store staff are now viewable directly within the ZOZOTOWN app. Users can learn styling and makeup tips through videos, visualize how items fit into real-life scenarios, and enjoy shopping with inspiration. The integration also enables unexpected discoveries of new items through video content. Products featured in the videos are available for purchase on ZOZOTOWN, and users can seamlessly navigate to product pages with a single tap.

(※) WEARistas are certified fashion influencers who enjoy strong support from fashion-loving users on the platform.

The company aims to further strengthen the integration between ZOZOTOWN and WEAR to create a seamless, unique shopping experience that connects fashion discovery to purchase—something only ZOZO can offer.