ZOZOTOWN's New TV CM Starring Riho Yoshioka and Rihito Itagaki, Themed 'An Early Summer Outing,' Begins Airing Today, May 14!

Fashion e-commerce site 'ZOZOTOWN' is launching a new TV commercial, 'The Rendezvous,' starring actors Riho Yoshioka and Rihito Itagaki, starting today, May 14. Themed 'an early summer outing,' the CM expresses the excitement of the approaching summer and the joy of fashion.
キャンペーンNQ 31/100出典:PR Times

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  • 📰 Published: May 14, 2026 at 22:00
  • 🔍 Collected: May 14, 2026 at 13:32
  • 🤖 AI Analyzed: May 15, 2026 at 07:09 (17h 37m after Collected)
Fashion EC 'ZOZOTOWN' will begin airing a new TV commercial, 'The Rendezvous'篇, starring actors Riho Yoshioka and Rihito Itagaki, starting today, May 14th (Thursday). Under the theme of an 'early summer outing,' this TV CM captures the excitement of approaching summer and the joy of dressing up through scenes of the pair enjoying coordinating their outfits to meet someone important, showcasing refreshing layered styles. The TV CM 'The Rendezvous' begins with the two enjoying outfits incorporating summer items in their respective homes. They each choose a favorite piece and head to their meeting spot, but Ms. Yoshioka, so engrossed in her coordination, ends up running late. She rushes, only to see the bus she was supposed to take depart right in front of her. Mr. Itagaki takes Ms. Yoshioka's arm, and under the soft early summer sky, the two begin to walk hand in hand. - CM Title: 'The Rendezvous'篇 - Duration: 15 seconds - TVCM Air Date: Thursday, May 14, 2026 - Broadcast Area: Nationwide (excluding some regions) - Special Page URL: https://zozo.jp/zozoweek/ - Cast: Riho Yoshioka, Rihito Itagaki - YouTube URL: https://www.youtube.com/watch?v=KvKWZfuzekU Riho Yoshioka Born January 15, 1993, in Kyoto Prefecture. Made her first appearance in an NHK morning drama in 'Asa ga Kita' in 2015. Won the Best Supporting Actress award at the 48th Japan Academy Film Prize for the 2024 film 'Shōtai.' She is currently active in various genres including film, drama, and stage. Her film credits include 'The Blind Witness' (2019), 'Any Crybabies Around?' (2020), 'Haken Anime!' (2022), and 'Kowloon Generic Romance' (2025). Her drama credits include 'Gannibal' (2022/2025), 'House of Ninjas' (2024), and the TBS Sunday Theater 'Mikami Sensei' (2025). She is currently appearing in the NHK Taiga drama 'Toyotomi Kyodai!' as Kei, the protagonist's wife. Her starring film 'Shadow Work' is scheduled for release within the year. Rihito Itagaki Born January 28, 2002. Debuted as an actor in 2012 and won the Newcomer of the Year award at the 48th Japan Academy Film Prize in 2025. He has appeared in popular works such as the Taiga dramas 'What to Do with Ieyasu' and 'Reach for the Blue Sky,' and the NHK morning drama 'Bakebake.' His starring film 'A Survey on the Mouth' is scheduled for release in July 2026. Besides acting, he is active in multiple fields, including releasing a picture book and holding his first solo exhibition in the art world.