ZOZOTOWN Launches New Feature for Brands to Introduce Upcoming Products

ZOZO Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture; Representative Director, President and CEO: Kotaro Sawada), which operates the fashion e-commerce platform "ZOZOTOWN," today, May 13th (Wednesday), began offering a new feature that allows tenant brands to create pages introducing new products scheduled for sale. Previously, products sold on ZOZOTOWN were generally released simultaneously with their sale start. However, with the introduction of this feature, information on new products scheduled for sale can now be introduced on ZOZOTOWN in advance. Tenant brands can freely create product information pages for upcoming products from the administration screen. Furthermore, a URL is issued for each created page, allowing tenant brands to utilize it for promotional activities through their own social media channels. In addition, products listed before sale can be added to favorites, allowing tenant brands to grasp user interest in advance through the number of registrations. Moreover, when sales begin, notifications are sent to users who have registered the product as a favorite, contributing to the maximization of sales opportunities by approaching highly interested users. Moving forward, our company will continue to strengthen the creation of touchpoints with users and support the maximization of sales for ZOZOTOWN tenant brands and the improvement of customer experience through the enhancement of various services, including this feature. ・Easy page creation from the administration screen Tenant brands can easily create pages introducing products scheduled for sale from ZOZOTOWN's sales management screen. The target products are those that have been registered and are not yet on sale, and it is possible to create pages not only for single products but also for multiple products grouped together. A URL is issued for each created page, so it can also be used for announcements on social media. ・Visualization of interest and promotion of purchases through favorite registration Products can be added to favorites before sale, and they will continue to be displayed in the user's favorite list even after sales begin. When sales begin, notifications are sent to users who have registered the product as a favorite, promoting visits and purchases at the time of release.