ZOZOTOWN and MUSINSA Launch Japan-Korea Cross-Border O2O Campaign

ZOZO Inc. (Headquarters: Chiba City, Chiba Prefecture; President and CEO: Kotaro Sawada), which operates the fashion EC site 'ZOZOTOWN,' will collaborate with the Korean fashion platform 'MUSINSA' to conduct a mutual customer referral campaign from April 29 (Wed) to May 10 (Sun). This initiative is part of the collaboration with MUSINSA, which opened on ZOZOTOWN in November 2025. It is designed as a cross-border project between Japan's EC (ZOZOTOWN) and Korea's physical stores (MUSINSA) during the Golden Week period when Japanese travelers to Korea tend to increase. During the campaign period, when purchasing items totaling 100,000 KRW (approx. 11,000 JPY) or more at participating MUSINSA stores in Korea, a discount of 10,000 KRW will be applied by presenting the screen showing MUSINSA items added to 'favorites' on ZOZOTOWN. Furthermore, those who meet the campaign conditions will receive a 1,500 JPY coupon at the MUSINSA physical stores, which can be used when purchasing MUSINSA items on ZOZOTOWN in Japan. This measure aims to drive ZOZOTOWN users visiting Korea to MUSINSA physical stores, expanding customer touchpoints for both companies. Additionally, it is expected that users who become fans of MUSINSA through their shopping experience at local stores will continue to enjoy shopping for MUSINSA items on ZOZOTOWN within Japan. *Note 1: MUSINSA opened on ZOZOTOWN in November 2025. *Note 2: Users can add items to favorites beforehand or log in and do so on-site via a browser. *Note 3: The deadline for acquiring the coupon is May 10 (Sun) 23:59, and the expiration date for use is May 17 (Sun) 23:59. Registration and app download are required. - MUSINSA STORE (5 stores): Hongdae, Myeongdong, Seongsu, Kicks Hongdae, Kicks Seongsu - MUSINSA STANDARD (6 stores): Hongdae, Gangnam, Seongsu, Myeongdong, Hannam, Seomyeon (Busan) - 29CM/EMPTY (4 stores): Eque Kids Seongsu, Eque Home Seongsu, Eque Home Seongsu 2, EMPTY Seongsu MUSINSA is Korea's leading fashion platform and is globally recognized as one of Korea's unicorn companies. Centered around 'MUSINSA STORE,' it offers diverse services like the co-working space 'MUSINSA STUDIO.' The global store launched in 2022, serving 13 regions including Japan. It builds a unique ecosystem merging fashion, community, and commerce.