ZOZO Launches 'ZOZO Fashion Styling AI Labo-kun' on LINE for Interactive Outfit Suggestions

ZOZO, Inc. (Headquarters: Chiba City, Chiba Prefecture; Representative Director, President & CEO: Kotaro Sawada), operator of the fashion e-commerce site 'ZOZOTOWN,' has launched 'ZOZO Fashion Styling AI Labo-kun,' a LINE official account that supports users in choosing clothes through AI-driven coordination suggestions. The service began on Monday, April 27, 2026. 'ZOZO Fashion Styling AI Labo-kun' extracts users' difficult-to-verbalize fashion preferences and needs through conversation with 'Labo-kun.' By clarifying these requests, it proposes coordinates that suit the user's tastes and usage scenarios. By using LINE—a daily touchpoint for many—as the channel, the service makes fashion exploration and consultation more accessible and convenient, supporting everyday clothing choices. You can access the service via the following link (LINE account required; for ages 15 and up): https://lin.ee/oWYixQq Fashion information searching often faces the challenge where users have an image in mind but find it difficult to verbalize, making it hard to reach desired information even through searching. 'ZOZO Fashion Styling AI Labo-kun' organizes ambiguous requests through dialogue and clarifies conditions, making it possible to link hard-to-verbalize images to coordination proposals. ZOZO has previously provided various AI-powered styling proposals through 'niaulab by ZOZO' (*1), 'WEAR by ZOZO,' and ChatGPT integration (*2). As part of these efforts, this new initiative on LINE aims to deliver fashion suggestions to an even wider audience. - Coordination proposals reflecting preferences and requests through conversation: Users can consult Labo-kun about the occasion or items they want to incorporate. By clarifying ambiguous images, they receive proposals from coordination images posted on WEAR. - Stylist-like coordination commentary: Incorporating professional styling insights and data obtained from 'niaulab,' Labo-kun explains coordination points and reasons based on fashion genre diagnosis, similar to a professional fashion stylist. This makes it easier to incorporate styles into daily life. - Purchase items directly on ZOZOTOWN: Users can check items used in the coordinates or similar items and purchase them on ZOZOTOWN. - 'Help me plan an outfit for my weekend outing.' - 'Show me coordinates using a green sheer shirt.' - 'I want to see a casual yet mature look.' ZOZO aims to incorporate data on 'body shape concerns,' 'accents,' and 'desired impressions'—elements that constitute 'suitability' but are not yet reflected—to realize even more detailed coordination proposals. Through collaboration with LINE Yahoo, the company aims to evolve from a place to 'buy' fashion to a place to go for anything 'about' fashion by providing AI-driven experiences across all touchpoints.