ZOZO NEXT to Exhibit 'Yobiiro' Products Fusing Traditional Crafts and Advanced Technology Overseas for the First Time at '3daysofdesign' in Copenhagen

ZOZO NEXT, Inc. (Headquarters: Chiba City, Chiba Prefecture; Representative Director and CEO: Kotaro Sawada; hereinafter 'ZOZO NEXT') will exhibit products and prototype works that fuse traditional Japanese crafts with advanced technologies developed under the 'Yobiiro' project for the first time overseas at '3daysofdesign', held in Copenhagen, Denmark, from Wednesday, June 10 to Friday, June 12, 2026. The products and prototypes introduced in this exhibition have been developed under the 'Yobiiro' theme of 'If Japanese crafts undergo changes through today's technology, what kind of lifestyle can be realized?'. We plan to exhibit products such as 'Hitotose (Flower vase)', 'URUSHICA (Multi-purpose bowl, Deep bowl, Katakuchi sake vessel, Choko)', 'Hoshizakai', and 'PIXEL WEAVE–Hakataori– (CARNATION, PEONY)', which give concrete shape to the advanced technologies cultivated through past collaborations and research by co-creating with designers and traditional craft artisans. Through this exhibition, ZOZO NEXT will present the value and potential of Japanese crafts to the world, and will continue to deliver creative value that supports future lifestyles through co-creation between various traditional crafts and advanced technologies. - Name: 3daysofdesign - Dates: Wednesday, June 10 - Friday, June 12, 2026 - Venue: Kompagnistræde 28, 1208 København - Admission: Free (No prior registration required) - Official Website: https://www.3daysofdesign.dk/ (Partial) 1. Hitotose (Flower vase) Partner/Designer: secca inc. (Ishikawa Prefecture) Technology/Technique: Ceramics, Kawari-nuri Features: Color change due to temperature 2. URUSHICA (Multi-purpose bowl, Deep bowl, Katakuchi sake vessel, Choko) Partner/Designer: Shitsurindo (Fukui Prefecture) / ZOZO NEXT Technology/Technique: Lacquer coating process, Injection molding Features: High heat resistance (Microwave safe) 3. Hoshizakai Partner/Designer: Nao Tesuki Washi (Saga Prefecture) / ZOZO NEXT Technology/Technique: 3D Washi molding, Hand-making washi Features: Fusion of Japanese paper and functional materials, 3D shaped Washi molding 4. PIXEL WEAVE–Hakataori– (PEONY, CARNATION) Partner/Designer: Nishimura Orimono (Fukuoka Prefecture), Hana Mitsui Technology/Technique: Hakata-ori, Jacquard weaving, Mounting Features: Visual effects such as retroreflection and phosphorescence 3daysofdesign is Denmark's official design festival planned as a platform to showcase and celebrate outstanding design. Every year, people from all over the world gather in Copenhagen to meet, interact with, and be inspired by talented local and global designers. In 2025, over 460 brands exhibited, and over 60,000 visitors participated in more than 600 events (design talks, product launches, networking, etc.) held across design districts throughout Copenhagen. Yobiiro is a project designed to awaken the five senses, emotions, and the sensibility sleeping within people by connecting modern technology with regional crafts and proposing them to society as products. By capturing minute everyday changes in light, scent, and temperature as 'colors' that dye our days, it creates opportunities for people to acquire new sensations, much like how priming water (Yobimizu) in a well causes rich water to gush forth. By collaborating with production areas, creators, and engineers to explore value meant to be felt—which cannot be measured by functionality or numbers—we will gradually paint the scenery of the future by inviting the 'first drop' into daily life. With the mission of 'Create the Future of Fashion and the NEXT Big Thing.', ZOZO NEXT aims to create a world where more people can enjoy fashion by imagining users' issues in the fashion domain and solving them with the power of technology. We are conducting R&D at 'ZOZO Laboratory', a research institute to digitize and scientifically elucidate fashion, and 'MATRIX', which aims to create new businesses for the ZOZO Group under six themes that will influence the future of fashion.