Lifestyle Innovation Inc., a subsidiary of the World Group, which operates the British lifestyle brand "LAURA ASHLEY" (https://store.world.co.jp/s/brand/lauraashley/), is launching five new travel items featuring the playful and quintessentially British "Vintage Soldier" pattern.

Pre-sale will begin on July 1 (Wed) on the official Laura Ashley online store.

*In-store availability will begin sequentially from July 8 (Wed).

"LAURA ASHLEY," born in London in 1953, is a beloved global lifestyle brand that enriches "home" and "life" with products centered around original textiles inspired by British history and nature.

The brand currently operates 13 stores, primarily in department stores.

Laura Ashley is introducing five new travel items designed to support comfortable travel and business trips. This series features the popular "Vintage Soldier" pattern, embodying British playfulness. The design, inspired by the iconic Guards of London, will add a touch of glamour to your travel time.

The lineup includes five items, such as tote bags and pouches, convenient for both travel and daily use. The printed areas are treated to repel water and dirt. This travel series, combining functionality and design, is recommended not only for the summer travel season but also for business trips, visits home, and everyday outings.

Enjoy a comfortable and exciting journey with Laura Ashley's unique British-inspired travel items.

Travel Pouch LL

A two-layer travel pouch for neatly storing clothes and small items separately. The upper layer is mesh, making it easy to see the contents, and is convenient for organizing travel and daily essentials.

* Price: ¥6,050 (tax included)

* Colors: White/Blue

* Material: 100% Polyester

Water-repellent treatment on printed areas

*The water-repellent effect is not permanent and will gradually decrease with repeated use.

*Size: H29cm W40cm D12cm Handle drop 8cm

Travel Tote Bag

A multifunctional tote bag with a carry-on function. It features organizing pockets and a bottom board, making it useful for travel, commuting, school, and daily use.

* Price: ¥9,790 (tax included)

* Colors: White/Blue

* Material: 100% Polyester

Water-repellent treatment on printed areas

*The water-repellent effect is not permanent and will gradually decrease with repeated use.

*Size: H34cm W (top) 47cm / (bottom) 35.5cm D15cm Handle drop 22.5cm

Carry-on function

Bag in Bag

A bag-in-bag with ample pockets to keep your belongings neatly organized. It comes with handles for easy carrying and switching between bags.

* Price: ¥4,290 (tax included)

* Colors: White/Blue

* Material: 100% Polyester

Water-repellent treatment on printed areas

*The water-repellent effect is not permanent and will gradually decrease with repeated use.

*Size: H15cm W23cm D6.5cm

Pouch

A multifunctional pouch for neatly storing small items like cosmetics and amenities. It features bottle sleeves and mesh pockets for easy organization, and stands open for smooth preparation at your destination.

* Price: ¥4,620 (tax included)

* Colors: White/Blue

* Material: 100% Polyester

Water-repellent treatment on printed areas

*The water-repellent effect is not permanent and will gradually decrease with repeated use.

*Size: H12.5cm W15.5cm D6.5cm

Packable Tote Bag

A 2-way packable tote that can be carried on the shoulder or by hand. It can be compactly stored and is useful as a sub-bag for travel or shopping.

* Price: ¥4,620 (tax included)

* Colors: White/Blue

* Material: 100% Polyester

Water-repellent treatment on printed areas

*The water-repellent effect is not permanent and will gradually decrease with repeated use.

*Size: H37cm W (top) 35.5cm / (bottom) 28cm D10cm Handle drop (short) 9cm / (long) 26cm

Details here

[Product Availability]

Nationwide stores *In-store availability will begin sequentially from July 8 (Wed).

https://store.world.co.jp/real-store-search?pcf=1&br=BRN98&link_id=N98_F_nav_08

Online Store

https://store.world.co.jp/s/brand/lauraashley/

[Social Media]

Instagram @lauraashley_japan_official

X @ShopLauraashley

<Company Profile>

* Name: Lifestyle Innovation Inc. (World Group)

* Representative: Hideyuki Kizu

* Location: Tokyu Fudosan Ebisu Building 3F, 1-18-18 Ebisu, Shibuya-ku, Tokyo 150-0013

3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526

World Corporate Site: https://corp.world.co.jp/

World Group Official Online Store: https://store.world.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 新商品
  • Organizations: LAURA ASHLEY