Japan's High-Quality Secondhand Apparel to ASEAN—World Enters Malaysia with First Circular Fashion Hub 'usebowl' Store

World Co., Ltd. (Headquarters: Kobe City; President and CEO: Nobuteru Suzuki) will open the first Malaysian store of 'usebowl,' a secondhand select shop operated by its group company Tin Pan Alley Co., Ltd., on June 26, 2026 (Fri) at Sungei Wang Plaza, a commercial complex in Kuala Lumpur.

This store opening marks a significant first step in the overseas expansion of the 'World Fashion Ecosystem,' a core initiative in the World Group's medium-term management plan. It represents a strategic move to extend Japan's established apparel recycling framework to ASEAN, aiming to build a global circular fashion model.

Sungei Wang Plaza, Kuala Lumpur — 'usebowl'

Exporting Japan's Secondhand Apparel Along with Its Circulation System

The World Group has built a circular system that collects and purchases used garments in Japan, then redirects well-conditioned items to new wearers. These garments are carefully evaluated for quality and design, then re-curated according to regional market demands for optimal reuse.

At the Malaysia 'usebowl' stores, these garments will be selected to suit local market preferences and offered in the 'bundle' format—a uniquely Malaysian secondhand clothing style. Bundles offer a diverse mix of secondhand apparel at affordable prices and have recently gained rapid popularity among Malaysian youth. In addition to bundle items, the first store will also carry select premium brands from 'ragtag,' meeting a broader range of local customer needs.

Integration with the 'World Fashion Ecosystem'

At the core of the World Group's medium-term management plan is the 'World Fashion Ecosystem,' which holistically manages the cycle of clothing—'making, wearing, and recycling.' Domestically, the group has established a circular value chain by integrating resale operations through 'ragtag' and 'usebowl.' This entry into Malaysia extends that domestic ecosystem across borders, scaling it into a global apparel recycling model. The 'cross-border apparel circulation,' where high-quality secondhand clothing collected from Japanese customers gains new value among Malaysian consumers, directly supports the group's goals of decarbonization and waste reduction.

Store Location and Future Expansion

Sungei Wang Plaza is a long-established commercial complex located in Bukit Bintang, Kuala Lumpur's largest shopping district. In recent years, it has become renowned domestically and internationally as a hub for secondhand and thrift shopping, hosting major domestic and international resale brands such as 2nd Street and REFASH. Positioned in this trend-conscious area frequented daily by young locals and tourists alike, 'usebowl' will leverage its key strength—'trusted quality secondhand apparel delivered directly from Japan'—to appeal to both local residents and visitors.

The World Group positions Malaysia as a strategic base for its circular fashion business in ASEAN. Building on the foundation of its first store, the group aims to expand into multiple locations across Malaysia. Looking ahead, it also plans to introduce higher-end resale formats and expand operations across the ASEAN region, advancing its goal of establishing a global model that connects domestic and international apparel recycling networks.

Opening Date: June 26, 2026 (Fri)

Location: 2nd Floor, Sungei Wang Plaza (directly connected to Bukit Bintang Station, Kuala Lumpur)

Store Area: 298m2 (approx. 90 tsubo)

Products Offered: Curated secondhand apparel, select brand items from 'ragtag,' fashion accessories, and more

Operating Entity: WORLD FASHION (MALAYSIA) SDN. BHD. (100% subsidiary of World)

About 'usebowl'

'usebowl' is a secondhand select shop operated by Tin Pan Alley Co., Ltd. It complements the group's high-end resale brand 'ragtag,' covering a broader range of age groups and price points to enhance the overall apparel recycling rate across the group. The Malaysia store will adopt product selections and formats tailored to the local 'bundle culture,' delivering a localized customer experience.

Tin Pan Alley Official Website: https://www.tinpanalley.co.jp/

Overview of Local Entity

Company Name: WORLD FASHION (MALAYSIA) SDN. BHD. (100% subsidiary of World)

Head Office: 77 Jalan Tabla 33/21, Seksyen 33, 40400 Shah Alam, Selangor, Malaysia

Established: May 7, 2025

Representative: Hayato Shigeki

Business Activities: Operation of resale business within Malaysia

<Company Overview>

World Co., Ltd.

Headquarters: 6-8-1 Minatojima-nakamachi, Chuo-ku, Kobe City

Representative: President and CEO Nobuteru Suzuki

Corporate Website: https://corp.world.co.jp/