Fields International Co., Ltd. Collaborating Select Shop "IKITSUKE" Holds First Pop-Up in Tohoku Region

Key facts

  • Fields International Co., Ltd. Collaborating Select Shop "IKITSUKE" Holds First Pop-Up in Tohoku Region
  • Fields International Co., Ltd., a wholesale division of the World Group, is collaborating with the select shop "IKITSUKE" to hold its first pop-up store in the Tohoku region at S-PAL Sendai from June 19 (Fri) to June 28 (Sun), 2026. The event will showcase 29 items, including new arrivals from the Spring/Summer 2026 collection, presenting the brand's world view. The pop-up will feature items like salopettes and tie-pants in linen-like materials, two new models in the classic dry ox material, and two types of tops, wide pants, and dresses in plating jersey material, all designed for long-term wear. Customers who register for the IKITSUKE OFFICIAL LINE during the event will receive a 1,000 yen coupon.
  • Source: PR Times
  • Date: June 13, 2026

Direct answer

Fields International Co., Ltd., a wholesale division of the World Group, is collaborating with the select shop "IKITSUKE" to hold its first pop-up store in the Tohoku region at S-PAL Sendai from June 19 (Fri) to June 28 (Sun), 2026. The event will showcase 29 items, including new arrivals from the Spring/Summer 2026 collection, presenting the brand's world view. The pop-up will feature items like salopettes and tie-pants in linen-like materials, two new models in the classic dry ox material, and two types of tops, wide pants, and dresses in plating jersey material, all designed for long-term wear. Customers who register for the IKITSUKE OFFICIAL LINE during the event will receive a 1,000 yen coupon.

Citation
Fields International Co., Ltd. Collaborating Select Shop "IKITSUKE" Holds First Pop-Up in Tohoku Region (June 13, 2026), PR Times
Source
PR Times
Date
June 13, 2026
Fields International Co., Ltd., a wholesale division of the World Group, is collaborating with the select shop "IKITSUKE" to hold its first pop-up store in the Tohoku region at S-PAL Sendai from June 19 (Fri) to June 28 (Sun), 2026. The event will showcase 29 items, including new arrivals from the Spring/Summer 2026 collection, presenting the brand's world view. The pop-up will feature items like salopettes and tie-pants in linen-like materials, two new models in the classic dry ox material, and two types of tops, wide pants, and dresses in plating jersey material, all designed for long-term wear. Customers who register for the IKITSUKE OFFICIAL LINE during the event will receive a 1,000 yen coupon.
Events出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 13, 2026 at 00:30
  • 🔍 Collected: June 12, 2026 at 15:51
  • 🤖 AI Analyzed: June 12, 2026 at 16:51 (1h 0m after Collected)
Fields International Co., Ltd., a wholesale division of the World Group, and its collaborating select shop "IKITSUKE" will hold a pop-up event at S-PAL Sendai from June 19 (Fri) to June 28 (Sun). This marks the first pop-up in the Tohoku region, featuring a comprehensive lineup of 29 items, including staple pieces and the new collection for the Spring/Summer 2026 season, to convey the brand's unique world. "IKITSUKE" Spring/Summer 2026 Visual The IKITSUKE Spring/Summer 2026 collection projects an image of women who enjoy their daily lives positively and true to themselves. This pop-up will feature two styles from the linen-like material series, the salopette and tie pants, alongside two new models made from the classic dry ox material. Additionally, two types of tops, wide pants, and dresses made from plating jersey material, which have been popular since the brand's inception, will be available, offering items that can be cherished for a long time, regardless of trends. Please enjoy a collection that adds comfort and elegant ease to your summer wardrobe. Spring/Summer 2026 Season Theme "CHEERFUL WOMEN" Absorbing the sun's energy, feeling a power that rivals its light. Embracing a positive atmosphere, with inner strength and outward radiance. IKITSUKE expresses these "Cheerful women" through its collections. The lineup is designed to resonate with women who wish to live cheerfully and enjoy their daily lives with a positive outlook. 【Pop-Up Store Details】 Dates: June 19 (Fri) - June 28 (Sun), 2026 Venue: S-PAL Sendai Main Building 1F & S-PAL Square (1-1-1 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture) Business Hours: 10:00 AM - 8:00 PM 10:00 AM - 9:00 PM *Subject to the facility's operating hours [Special Offer] Customers who register for the IKITSUKE OFFICIAL LINE during the event will receive a 1,000 yen coupon usable on the spot. ■About "IKITSUKE" https://instagram.com/ikitsuke_official "IKITSUKE" opened its first store in Akatsutsumi, Setagaya-ku, Tokyo, in December 2018 and currently operates three stores along the Keio Line. The stores and products are curated by the husband-and-wife team Masayasu and Akiko Yamamoto, who have backgrounds in major select shops. They emphasize "communication with customers," offering personalized service and carefully selected items, unique to a retail store that started from scratch, building a loyal customer base primarily within the local community. The collaboration with the World Group began in the Spring/Summer 2024 season. While expanding its handling in new specialty stores, the brand has performed well nationwide in specialty stores. Moving forward, IKITSUKE plans to increase brand awareness through various initiatives such as developing new sales channels and pop-up events, while also communicating its brand appeal through the development of original products and carefully curated selections tailored to customer needs based on location. Origin of the Name: "Iki" (chic/stylish) + "Tsuke" (attachment/dressing), implying stylish dressing and becoming a local favorite. Concept: To enrich lifestyles through proposals of people, products, and shops embodying "Relaxed Elegance." IKITSUKE Shimotakaido Main Store IKITSUKE Sasazuka Store IKITSUKE Kamikitazawa Store *About store expansion: https://store.ikitsuke.tokyo/about#faq Online Store: https://ikitsuke.official.ec/ Image: Kamikitazawa Store ■Company Overview IKITSUKE Co., Ltd. Address: Domur 5, 1F, 4-37-10 Akatsutsumi, Setagaya-ku, Tokyo 156-0044 Representatives: Co-CEOs Masayasu Yamamoto & Akiko Yamamoto Business Activities: Retail, planning, production, and sales of women's apparel. Fields International Co., Ltd. Address: 6-8-1 Minatojima Nakamachi, Chuo-ku, Kobe 650-8585 3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526 World Kita-Aoyama Building Representative: President and CEO Hiroyuki Tsuru Business Activities: Planning, production, and sales of apparel and miscellaneous goods.

FAQ

Where in Sendai will the IKITSUKE pop-up be held?

It will be held at S-PAL Sendai's Main Building 1F and S-PAL Square, a centrally located and accessible venue.

What kind of products can be purchased at the pop-up store?

In addition to staple items, all 29 pieces from the new Spring/Summer 2026 collection will be available. Items made from linen-like materials, dry ox material, and plating jersey are particularly noteworthy.

Is this the first pop-up event in Sendai?

Yes, this is the first event of its kind held in the Tohoku region.

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