Narumiya International Accelerates Hong Kong Expansion with Continuous 'petit main' Openings at SOGO Causeway Bay and Kai Tak
Narumiya International, a World Group company, is accelerating the expansion of its childrenswear brand 'petit main' in Hong Kong. Following openings at SOGO Causeway Bay and SOGO Kai Tak in April 2026, the brand has established a four-store presence in just six months, aiming to solidify its position in the Asian market.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 00:30
- 🔍 Collected: May 25, 2026 at 16:01
- 🤖 AI Analyzed: May 25, 2026 at 16:17 (15 min after Collected)
Narumiya International Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Daisuke Hosaka), a member of the World Group, is driving the expansion of its 'petit main' childrenswear brand in Hong Kong. On April 3, 2026 (Friday), the company opened its third store at 'SOGO Causeway Bay' in the prominent shopping district of Causeway Bay. Subsequently, on April 29 (Wednesday), it opened its fourth store at 'SOGO Kai Tak' in the high-profile Kai Tak redevelopment area.
With these openings, the brand has established a four-store presence in just over six months since its first Hong Kong store launch in the fall of 2025. By implementing a multi-channel strategy covering shopping malls, department stores, and outlet centers, the company is accelerating the expansion of 'petit main' in the Asian market.
[Existing Stores]
Store 1: Opened September 4, 2025 (Thursday) at 'Hopewell Centre Shopping Mall' (Wan Chai)
Store 2: Opened November 1, 2025 (Saturday) at 'New Town Plaza' (Sha Tin)
Located in the heart of Causeway Bay, a representative shopping district in Hong Kong, the store is positioned on the baby/kids floor of a department store frequented by fashion-conscious customers from both inside and outside Hong Kong. It aims to strengthen direct engagement with families.
Opening Date: April 3, 2026 (Friday)
Location: 7th Floor, SOGO Causeway Bay
This opening is in one of Hong Kong's largest commercial facilities in Kai Tak, an area rapidly developing through large-scale redevelopment. It aims to offer the brand's appeal to families newly settling in this area.
Opening Date: April 29, 2026 (Wednesday)
Location: 6th Floor, SOGO Kai Tak
With these openings, the brand has established a four-store presence in just over six months since its first Hong Kong store launch in the fall of 2025. By implementing a multi-channel strategy covering shopping malls, department stores, and outlet centers, the company is accelerating the expansion of 'petit main' in the Asian market.
[Existing Stores]
Store 1: Opened September 4, 2025 (Thursday) at 'Hopewell Centre Shopping Mall' (Wan Chai)
Store 2: Opened November 1, 2025 (Saturday) at 'New Town Plaza' (Sha Tin)
Located in the heart of Causeway Bay, a representative shopping district in Hong Kong, the store is positioned on the baby/kids floor of a department store frequented by fashion-conscious customers from both inside and outside Hong Kong. It aims to strengthen direct engagement with families.
Opening Date: April 3, 2026 (Friday)
Location: 7th Floor, SOGO Causeway Bay
This opening is in one of Hong Kong's largest commercial facilities in Kai Tak, an area rapidly developing through large-scale redevelopment. It aims to offer the brand's appeal to families newly settling in this area.
Opening Date: April 29, 2026 (Wednesday)
Location: 6th Floor, SOGO Kai Tak
FAQ
ナルミヤ・インターナショナルのキッズブランド「petit main」は香港で何店舗を展開していますか？
2026年4月29日時点の出店により、計4店舗体制となっています。
香港での「petit main」出店先はどこですか？
合和中心商場、新城市廣場、香港SOGO銅鑼湾店、SOGO啓徳店の4カ所です。
ワールドグループが香港で事業基盤を整備するために設立した法人は何ですか？
2025年12月に設立されたWorld Fashion (Hong Kong) Co., Ltd.です。
「petit main」はどのようなブランドですか？
0～9歳向けのガールズ＆ボーイズブランドで、トレンドに子どもらしさをプラスしたデイリープライスが特徴です。
今回の香港連続出店の目的は何ですか？
商業施設・百貨店・アウトレットでのマルチチャネル戦略を完成させ、ブランド認知拡大とアジア圏での強固な事業基盤確立を目指しています。