[HIROFU] New Colors Added to Bags and Accessories Featuring the Original Leather "CMH" Series, Praised for its Matte Texture and Rich Colors
HIROFU's original leather "CMH" series will feature two new spring colors starting April 1st.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 00:00
- 🔍 Collected: April 1, 2026 at 01:06 (1h 6m after Published)
- 🤖 AI Analyzed: April 16, 2026 at 14:57 (373h 50m after Collected)
HIROFU (https://store.world.co.jp/s/brand/hirofu/), a women's bag brand developed by World Co., Ltd., will launch new colors 'POMELO' and 'WISH' for its bags and accessories using original leather on Wednesday, April 1st, at its online store and nationwide HIROFU stores.
"HIROFU" is a leather brand that offers shoes, bags, and accessories primarily in department stores nationwide. Since its establishment in 1978, it has proposed a unique style that is basic and timeless, unaffected by eras or trends, with the concept of Simple/Minimal/Contemporary.
The original material "CMH" is characterized by its soft texture and uniform leather appearance. The exquisite colors that can only be expressed with chrome leather have garnered much support. The fine embossed pattern, which stands out against the matte texture, adds elegance to the bright colors.
The new color 'POMELO', which has newly joined the lineup, is a powdery yellow close to beige. Its gentle color, like quince, pairs well with brown and gray, adding a subtle spring vibrancy to your usual style.
'WISH' is a playful green full of hope. It gives a refreshing spring impression by increasing the saturation of viridian. It pairs well not only with monochrome colors like white and black but also with neutral colors such as beige and gray, making it a great accent for your coordination.
Please take a look at the HIROFU shops nationwide and online store.
[Product Handling]
■ Online Store: https://store.world.co.jp/s/brand/hirofu/
[Social Media]
■ Instagram @hirofu_official
■ LINE https://lin.ee/JScHdm2
[Brand Concept]
HIROFU's concept is Simple/Minimal/Contemporary.
Since its establishment in 1978, HIROFU has continued to create products that leverage the texture of materials, such as shoes, bags, and accessories. We propose timeless products that value quality, with the hope that they will be cherished for a long time, regardless of trends.
＜Company Profile＞
・Name: HIROFU Co., Ltd. (A subsidiary of World Co., Ltd.)
・Representative: Yoshiko Sasaki
・Location: 5F KD Minami-Aoyama Bldg., 3-1-31 Minami-Aoyama, Minato-ku, Tokyo 107-0062
World Corporate Site: https://corp.world.co.jp/
World Group Official Online Store: https://store.world.co.jp/
FAQ
What are the characteristics of "CMH" leather?
"CMH" leather is characterized by its soft texture and uniform leather appearance. The exquisite colors unique to chrome leather, along with a fine embossed pattern that stands out against the matte texture, add a touch of elegance.
What are the names and characteristics of the new colors being introduced?
The new colors are 'POMELO' and 'WISH'. 'POMELO' is a powdery yellow close to beige, with a gentle color like quince. 'WISH' is a playful green full of hope, with a refreshing hue achieved by increasing the saturation of viridian.
When will the new color bags and accessories be released?
They will be released on Wednesday, April 1st, at the online store and nationwide HIROFU stores.
What is HIROFU's brand concept?
HIROFU's concept is "Simple/Minimal/Contemporary." We propose timeless products that value quality, with the hope that they will be cherished for a long time, regardless of trends.