HIROFU (https://store.world.co.jp/s/brand/hirofu/), a women's bag brand developed by World Co., Ltd., will launch new colors 'POMELO' and 'WISH' for its bags and accessories using original leather on Wednesday, April 1st, at its online store and nationwide HIROFU stores.

Two new colors to add an accent to your spring attire

"HIROFU" is a leather brand that offers shoes, bags, and accessories primarily in department stores nationwide. Since its establishment in 1978, it has proposed a unique style that is basic and timeless, unaffected by eras or trends, with the concept of Simple/Minimal/Contemporary.

Uses original leather of carefully chrome-tanned cowhide

The original material "CMH" is characterized by its soft texture and uniform leather appearance. The exquisite colors that can only be expressed with chrome leather have garnered much support. The fine embossed pattern, which stands out against the matte texture, adds elegance to the bright colors.

Light yellow 'Pomelo' with high brightness

The new color 'POMELO', which has newly joined the lineup, is a powdery yellow close to beige. Its gentle color, like quince, pairs well with brown and gray, adding a subtle spring vibrancy to your usual style.

Refreshing viridian 'Wish'

'WISH' is a playful green full of hope. It gives a refreshing spring impression by increasing the saturation of viridian. It pairs well not only with monochrome colors like white and black but also with neutral colors such as beige and gray, making it a great accent for your coordination.

[Vita CMH] Leather Shoulder Bag S 2WAY ¥79,200 (tax included)

[Duo CMH] Leather Tote Bag S 2WAY ¥93,500 (tax included)

[Piumeno] Bi-fold Wallet ¥57,200 (tax included)

[Accessory] Charm ¥19,800 (tax included)

Please take a look at the HIROFU shops nationwide and online store.

Details of the new colors here

[Product Handling]

Online Store: https://store.world.co.jp/s/brand/hirofu/

[Social Media]

Instagram @hirofu_official

LINE https://lin.ee/JScHdm2

[Brand Concept]

HIROFU's concept is Simple/Minimal/Contemporary.

Since its establishment in 1978, HIROFU has continued to create products that leverage the texture of materials, such as shoes, bags, and accessories. We propose timeless products that value quality, with the hope that they will be cherished for a long time, regardless of trends.

＜Company Profile＞

・Name: HIROFU Co., Ltd. (A subsidiary of World Co., Ltd.)

・Representative: Yoshiko Sasaki

・Location: 5F KD Minami-Aoyama Bldg., 3-1-31 Minami-Aoyama, Minato-ku, Tokyo 107-0062

World Corporate Site: https://corp.world.co.jp/

World Group Official Online Store: https://store.world.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: product_launch