[grove] Collaboration Items with 'Hello Kitty' to be Released from April 22nd (Wednesday)!

grove, a World Co., Ltd. brand, collaborates with Hello Kitty on new bags launching April 22nd. Pre-orders begin April 3rd, featuring jute and water-repellent designs.
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  • 📰 Published: April 4, 2026 at 00:00
Arcus International Co., Ltd., a company within the World Group, is pleased to announce that its women's fashion brand 'grove' (https://store.world.co.jp/s/brand/grove/) will launch collaboration items with Sanrio's character 'Hello Kitty' on Wednesday, April 22nd, at nationwide stores (excluding some).
Additionally, pre-orders will begin on Friday, April 3rd, with early sales starting Friday, April 17th, exclusively on the official online store.
'grove,' a brand that offers feminine casual wear perfect for office scenes to daily life, primarily in shopping centers nationwide, proposes many versatile and trendy items supported by a wide range of women.
This collaboration features items such as tote bags made from jute material and shoulder bags made from water-repellent quilted material, perfectly suited for the upcoming warmer season!
Enjoy your outings carrying these collaboration items with Hello Kitty.
We look forward to seeing you with special items only from grove, available at our official online store and physical stores.
[Item Lineup *Partial Excerpt*]
◆ [Hello Kitty] Jute Tassel Tote
・Price: ¥2,200 (tax included)
A jute material tote bag with voluminous tassels.
There are a total of three design variations, including some with Hello Kitty printed on the pocket, hidden by a ribbon.
◆ [Hello Kitty] Water-Repellent Quilted Tote
・Price: ¥5,479 (tax included)
・Color Variations: Beige/Black
A tote bag featuring Hello Kitty's trademark ribbon as quilting.
It has a shoulder strap and can be worn over the shoulder, making it a 2-way specification.
◆ [Hello Kitty] Lee Square 2WAY Tote
・Price: ¥5,479(tax included)
・Color Variations: Ivory/Black/Light Beige
A special order Lee tote bag embroidered with Hello Kitty hidden by a ribbon. It comes with a ribbon charm, Hello Kitty's trademark.
The lining is an original design featuring ribbons and Hello Kitty hidden by ribbons, making even the inside of the bag cute.
◆ [Hello Kitty] Face Charm Pouch
・Price: ¥2,479 (tax included)
・Color Variations: Ivory/Black
A bag charm in the shape of Hello Kitty's face with an artificial leather ribbon motif. This item can stylishly arrange your bag with sophisticated colors like black with champagne gold embroidery, or a cute winking expression.
◆ [Hello Kitty] Shell-shaped Face Pouch
・Price: ¥3,479 (tax included)
・Color Variations: Off-White/Black
A popular shell-shaped pouch from grove, embroidered with Hello Kitty's face. Hello Kitty's ears and ribbon are three-dimensional.
The lining is an original design featuring ribbons and Hello Kitty hidden by ribbons, making this pouch cute even on the inside.
[Product Handling]
■ Online Store: https://store.world.co.jp/s/brand/grove/
■ Nationwide Stores: https://store.world.co.jp/real-store-search?pcf=1&br=BR768
[Social media]
■ Instagram: https://www.instagram.com/grove_jp/
■ LINE: https://page.line.me/pem9992o
■ X: https://x.com/grove_jp
[Brand Concept]
“My Feminity My Life”
Make everyday life a little cuter and more elegant. You'll surely find your own style soon.

FAQ

When will the grove x Hello Kitty collaboration products be released?

They will be available nationwide (excluding some stores) on April 22nd. Early sales on the online store start April 17th.

When does pre-ordering begin?

Pre-orders start on April 3rd via the official online store.

What is the price range for the collaboration items?

Prices range from ¥2,200 to ¥5,479 (tax included).