Voicy Launches Corporate Podcast Production Service 'Voicy Podcast Studio'

Voicy Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Ogata) has launched a corporate podcast production service called 'Voicy Podcast Studio.' This service provides one-stop support from planning, recording, editing, distribution, and reporting, helping businesses solve branding challenges through the power of voice.

Background: Shifting Standards of Corporate Communication in an Era of Content Saturation

In today’s AI-driven world, AI-generated content is growing at an explosive rate, surpassing human-created content in volume. As a result, it is becoming increasingly difficult to determine: 'Is this information authentic?' and 'Who is sharing it, and with what intent?'

Given this context, there is a growing consensus that 'what companies need to survive the AI era is not mass production, but a consistent worldview and transparency' (※1). Authentic content—such as insights into decision-making processes and the genuine voices of team members—is now attracting trust and empathy.

In this landscape, the medium of 'audio' is regaining attention. Unlike text or video, audio excels at conveying the speaker’s atmosphere, personality, and values. As a form of communication with uneditable 'authenticity,' audio is gaining value.

Podcast usage in Japan continues to grow annually, with particularly rapid adoption among younger demographics aged 10 to 20 (※2). Scientific research also shows that, compared to video and text, audio is a more effective medium for personal engagement and long-term memory retention (※3).

In response to these shifts, Voicy has seen increasing demand from companies seeking to use audio as an authentic communication tool for stakeholders—including customers, job candidates, partners, and employees—to convey genuine insights about their culture, leadership vision, and brand identity.

However, businesses face several challenges when attempting to launch audio content:

- Unclear content direction: Unsure what information to share and how to present it. - Lack of resources: No dedicated team for production and ongoing operations, making consistency difficult. - Uncertainty about reach: Concerns that content distributed via podcast platforms may not actually be heard.

To overcome these barriers for companies that 'want to act but feel uncertain,' Voicy is launching 'Voicy Podcast Studio' to provide end-to-end support from concept to distribution and analysis.

※1 Source: PRX Magazine, 'Consistent Worldview Over Mass Production: Corporate Communication for the AI Era' (April 2026)

※2 Source: PODCAST REPORT IN JAPAN, 5th National Podcast Usage Survey (February 2025, conducted by Otonaru and Asahi Shimbun)

※3 Source: 2023 joint research by Dr. Ryuta Kawashima and radiko; 2022 column by linguist Dr. Kunika Sakai, and others

Service Overview: What is 'Voicy Podcast Studio'?

'Voicy Podcast Studio' is a voice branding solution designed to address corporate branding challenges through the power of voice.

From program concept and structure to recording, editing, distribution, and monthly reporting, Voicy and its production partners handle every step of podcast production in a single, integrated workflow. Clients only need to share their vision and core messages. Distribution can begin as early as four weeks after the initial consultation.

Process

- Planning / Structure: We conduct interviews to understand your vision and mission, then design the program concept. - Recording: Options include studio recording at Voicy or on-site recording. - Editing: Professional audio engineers ensure high-quality editing and sound quality. - Distribution: Simultaneous publishing on Voicy, Spotify, Amazon Music, Apple Podcasts, and other major platforms. - Reporting: Monthly meetings and detailed data reports enable continuous PDCA cycles for improvement.

Four Reasons to Choose 'Voicy Podcast Studio'

- ① Brand Credibility through Voicy Distribution: Voicy is an invite-only audio platform with a rigorous selection process. Being featured on Voicy itself serves as a trust signal for your brand. - ② Multi-Channel Distribution to Major Podcast Platforms: In addition to Voicy, content is simultaneously distributed to Spotify, Amazon Music, Apple Podcasts, and other key platforms, maximizing audience reach. - ③ Experienced Production Team: Award-winning producers craft program concepts by deeply exploring your company’s mission and vision. - ④ Data-Driven Program Optimization: Monthly reports on listener numbers, completion rates, and website referral traffic enable continuous improvement through data-informed PDCA cycles.

Branding Challenges Addressed Through Audio

Voicy Podcast Studio contributes to various corporate branding initiatives:

- Recruitment Branding: Share authentic employee voices to convey company culture and values, deepening candidate understanding and reducing post-hire mismatch and early turnover. - Internal Branding: Enhance internal communication by sharing messages from leadership and insights into colleagues’ roles and personal lives across departments. - Corporate and Service Branding: Sustainably share the stories behind product development and the passion behind your offerings, building trust and emotional connection with customers and prospects.

Production and Support Track Record

- For full service details, visit the official website: - https://biz.voicy.jp/voicypodcaststudio

About the Audio Platform 'Voicy'

With over 2.8 million registered users, 'Voicy' is a comprehensive audio platform enabling 'listening while doing' (multitasking). Over 2,000 channels feature content from personalities who have passed a selective screening process (acceptance rate around 5%), including 'Media Broadcasts' for news and 'Owned Media' that convey corporate personality. Voicy enables users to engage with people and information even in busy lives, creating an environment where meaningful voices enrich daily life. The platform boasts an average listening retention rate of approximately 80%, with most users enjoying the average 15-minute episodes to the end. The recording method is simpler than any other medium—un-edited voices deliver authenticity and emotion. Amid growing interest in the creator economy, 60% of channels have achieved monetization.

- Web: https://voicy.jp/ - App: https://voicyapp.page.link/BK