Voicy and Fanbase Company Forge Comprehensive Alliance to Promote Fan Communication for Companies and Brands Using Voice
Key facts
- Voicy and Fanbase Company Forge Comprehensive Alliance to Promote Fan Communication for Companies and Brands Using Voice
- Voicy Inc. and Fanbase Company Inc. have formed a comprehensive alliance to promote fan communication for companies and brands through voice. Focusing on "time spent passively" in the AI era, they will develop and offer new solutions combining fan analysis with voice distribution to strengthen fan relationships.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Voicy Inc. and Fanbase Company Inc. have formed a comprehensive alliance to promote fan communication for companies and brands through voice. Focusing on "time spent passively" in the AI era, they will develop and offer new solutions combining fan analysis with voice distribution to strengthen fan relationships.
- Citation
- Voicy and Fanbase Company Forge Comprehensive Alliance to Promote Fan Communication for Companies and Brands Using Voice (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Voicy Inc. and Fanbase Company Inc. have formed a comprehensive alliance to promote fan communication for companies and brands through voice. Focusing on "time spent passively" in the AI era, they will develop and offer new solutions combining fan analysis with voice distribution to strengthen fan relationships.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 10:00
- 🔍 Collected: June 12, 2026 at 10:27 (27 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (6h 24m after Collected)
Voicy Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Ogata; hereinafter "Voicy") and Fanbase Company Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO/CHO: Masayasu Tsuda; hereinafter "Fanbase Company") have entered into a comprehensive alliance on June 12, 2026, with the common theme of "Promoting Fan Communication for Companies and Brands Utilizing Voice." By combining the strengths of both companies, we will work on developing and providing joint solutions that analyze fan voices to realize "building relationships with fans" through voice. To commemorate the alliance, a joint webinar hosted by both companies is also scheduled for Tuesday, July 7, 2026.
■ Background: In the AI Era, "Disposable Time" Resides in Our Ears
With the widespread adoption of generative AI, the time spent facing screens is increasing at an accelerating rate. In the marketing field, as text and video content become saturated, more and more consumers feel "I don't want to look at screens anymore."
On the other hand, disposable time during "passive activities" such as commuting, housework, and exercise is only left for "ears." Voice is the most intimate medium, conveying tone, pauses, and emotions directly, making it suitable for communicating the human appeal of a company and building deep trust with fans.
At Voicy, the number of premium listeners who pay monthly subscriptions to individual personalities has been increasing year by year, forming an economy where people become fans through "voice." The real event "Voicy Fan Festa 2025," held in 2025, sold out all 8 performances (approximately 2,400 seats; ticket prices ranging from 4,800 to 100,000 yen), achieving an NPS (Net Promoter Score) of 58.1.
To apply this phenomenon of "voice creating fans" to companies' fan base building efforts, we have entered into a comprehensive alliance with Fanbase Company, which has a track record of supporting over 800 fan base projects.
■ Alliance Overview
In this alliance, we will integrate Fanbase Company's fan research and analysis methodology with Voicy's expertise in voice platforms and fandom formation, collaborating in the following three areas:
Provision of Joint Solutions for "Building Good Relationships with Fans Through Voice"
Based on fan research and analysis by Fanbase Company, we will jointly provide solutions that combine the design of "who to reach, what to deliver, and how to deliver it" for companies with voice distribution through Voicy's corporate voice distribution service, "VoicyPro." There are many cases where voice distribution is started without understanding the fans, resulting in content that does not meet fan needs. This alliance aims to achieve fan communication that leads to increased LTV and retention rates by designing voice content based on fan analysis.
Joint Awareness Activities and Webinars
To raise market awareness for the new theme of "building good relationships with fans through voice," we will hold joint seminars and webinars hosted by both companies. The first event is a joint webinar (online) scheduled for Tuesday, July 7, 2026. It will cover the basics of fan base building, case studies of building trust with fans using voice, and the joint solutions of both companies.
We are also considering holding a large-scale event in October on the theme of corporate fan communication and voice broadcasting. Details will be announced separately.
[Reference] Joint Webinar (Scheduled for July 7, 2026)
Theme: Building Good Relationships with Fans Through Voice - The Potential of Fan Base Practice Through Voice Distribution
Date and Time: Tuesday, July 7, 2026, 12:00-13:00
Format: Online (Free)
Target Audience: Marketing, PR, Branding Managers, Management
Apply here: https://fanbase-voicy-seminar2607.peatix.com
Launch of Fanbase Company's Official Voice Program (Preview)
As part of the alliance, Masayasu Tsuda, representative of Fanbase Company, and other members will launch an official program that deciphers humans and society through the lens of "fans" and delivers it through voice. Details will be announced separately by Fanbase Company from July 2026 onwards.
■ Comments from Each Company's Representatives
■ Comment from Masayasu Tsuda, CEO/CHO of Fanbase Company Inc.
The most important aspect of fan base practice is how to make customers feel "emotional value." Through our experience in over 800 projects, we have seen countless times how the passion of "insiders (=employees)" is transmitted to customers, increasing emotional value such as "empathy" and "attachment."
Voice easily conveys the speaker's personality and thoughts. In this AI era where information volume is exploding, the compatibility between the concept of a fan base and voice media is very high.
Through our alliance with Voicy, we will expand the practice of "building good relationships with fans through voice."
■ Comment from Ryohei Doi, Head of Corporate Solutions at Voicy
At Voicy, we have witnessed firsthand how "voice" builds deep trust between people. By listening to a personality's voice every day, listeners become fans, subscribe, and attend events. This is a fandom based on "attachment to people," different from loyalty to products or brands.
Fanbase Company are true experts in fans, having supported management based on "long-lasting good relationships with fans" in over 800 projects.
By joining forces, we believe we can offer unprecedented value by better conveying the appeal of the "people" within companies, leading to deeper trust in the brand as fans.
■ Company Profile of Fanbase Company Inc.
Company Name: Fanbase Company Inc.
Location: Shin Tokyo Building SAAI, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo
Established: May 2019
Representative: CEO / CHO: Masayasu Tsuda
Official Website: https://www.fanbasecompany.com/
■ Company Profile of Voicy Inc.
Company Name: Voicy Inc.
Location: 3F, A-PLACE Shibuya Minamidai, 2-17 Minamida, Shibuya-ku, Tokyo
Established: February 2016
Representative: CEO: Kentaro Ogata
Official Website: https://corp.voicy.jp/
■ Background: In the AI Era, "Disposable Time" Resides in Our Ears
With the widespread adoption of generative AI, the time spent facing screens is increasing at an accelerating rate. In the marketing field, as text and video content become saturated, more and more consumers feel "I don't want to look at screens anymore."
On the other hand, disposable time during "passive activities" such as commuting, housework, and exercise is only left for "ears." Voice is the most intimate medium, conveying tone, pauses, and emotions directly, making it suitable for communicating the human appeal of a company and building deep trust with fans.
At Voicy, the number of premium listeners who pay monthly subscriptions to individual personalities has been increasing year by year, forming an economy where people become fans through "voice." The real event "Voicy Fan Festa 2025," held in 2025, sold out all 8 performances (approximately 2,400 seats; ticket prices ranging from 4,800 to 100,000 yen), achieving an NPS (Net Promoter Score) of 58.1.
To apply this phenomenon of "voice creating fans" to companies' fan base building efforts, we have entered into a comprehensive alliance with Fanbase Company, which has a track record of supporting over 800 fan base projects.
■ Alliance Overview
In this alliance, we will integrate Fanbase Company's fan research and analysis methodology with Voicy's expertise in voice platforms and fandom formation, collaborating in the following three areas:
Provision of Joint Solutions for "Building Good Relationships with Fans Through Voice"
Based on fan research and analysis by Fanbase Company, we will jointly provide solutions that combine the design of "who to reach, what to deliver, and how to deliver it" for companies with voice distribution through Voicy's corporate voice distribution service, "VoicyPro." There are many cases where voice distribution is started without understanding the fans, resulting in content that does not meet fan needs. This alliance aims to achieve fan communication that leads to increased LTV and retention rates by designing voice content based on fan analysis.
Joint Awareness Activities and Webinars
To raise market awareness for the new theme of "building good relationships with fans through voice," we will hold joint seminars and webinars hosted by both companies. The first event is a joint webinar (online) scheduled for Tuesday, July 7, 2026. It will cover the basics of fan base building, case studies of building trust with fans using voice, and the joint solutions of both companies.
We are also considering holding a large-scale event in October on the theme of corporate fan communication and voice broadcasting. Details will be announced separately.
[Reference] Joint Webinar (Scheduled for July 7, 2026)
Theme: Building Good Relationships with Fans Through Voice - The Potential of Fan Base Practice Through Voice Distribution
Date and Time: Tuesday, July 7, 2026, 12:00-13:00
Format: Online (Free)
Target Audience: Marketing, PR, Branding Managers, Management
Apply here: https://fanbase-voicy-seminar2607.peatix.com
Launch of Fanbase Company's Official Voice Program (Preview)
As part of the alliance, Masayasu Tsuda, representative of Fanbase Company, and other members will launch an official program that deciphers humans and society through the lens of "fans" and delivers it through voice. Details will be announced separately by Fanbase Company from July 2026 onwards.
■ Comments from Each Company's Representatives
■ Comment from Masayasu Tsuda, CEO/CHO of Fanbase Company Inc.
The most important aspect of fan base practice is how to make customers feel "emotional value." Through our experience in over 800 projects, we have seen countless times how the passion of "insiders (=employees)" is transmitted to customers, increasing emotional value such as "empathy" and "attachment."
Voice easily conveys the speaker's personality and thoughts. In this AI era where information volume is exploding, the compatibility between the concept of a fan base and voice media is very high.
Through our alliance with Voicy, we will expand the practice of "building good relationships with fans through voice."
■ Comment from Ryohei Doi, Head of Corporate Solutions at Voicy
At Voicy, we have witnessed firsthand how "voice" builds deep trust between people. By listening to a personality's voice every day, listeners become fans, subscribe, and attend events. This is a fandom based on "attachment to people," different from loyalty to products or brands.
Fanbase Company are true experts in fans, having supported management based on "long-lasting good relationships with fans" in over 800 projects.
By joining forces, we believe we can offer unprecedented value by better conveying the appeal of the "people" within companies, leading to deeper trust in the brand as fans.
■ Company Profile of Fanbase Company Inc.
Company Name: Fanbase Company Inc.
Location: Shin Tokyo Building SAAI, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo
Established: May 2019
Representative: CEO / CHO: Masayasu Tsuda
Official Website: https://www.fanbasecompany.com/
■ Company Profile of Voicy Inc.
Company Name: Voicy Inc.
Location: 3F, A-PLACE Shibuya Minamidai, 2-17 Minamida, Shibuya-ku, Tokyo
Established: February 2016
Representative: CEO: Kentaro Ogata
Official Website: https://corp.voicy.jp/
FAQ
What benefits can companies gain from this alliance?
Companies can obtain concrete solutions to convey their appeal through voice and build long-term trust with customers, based on a deep understanding of fan psychology.
Why is voice being emphasized in the AI era?
As screen time decreases, receiving information through ears is efficient during "passive time" for information gathering and entertainment. Voice is a medium where emotions and personality are easily conveyed.
How does the joint solution work?
Fanbase Company analyzes customer data, and Voicy supports the planning and distribution of voice content based on those results. This is expected to improve customer satisfaction and retention rates.
What can be learned from the webinar?
Participants can learn the basics of fan base building, case studies of building relationships with fans using voice distribution, and specific know-how regarding the joint solutions offered by both companies.
What are the future plans?
In addition to providing joint solutions, plans include holding large-scale events on fan communication and launching an official voice program by Fanbase Company.