VoicyPro and TBS Podcast Launch Joint Corporate Branding Service via Audio
Key facts
- VoicyPro and TBS Podcast Launch Joint Corporate Branding Service via Audio
- Voicy, Inc. and TBS Radio, Inc. have launched a joint branding package combining 'VoicyPro' and 'TBS Podcast.' In an era of AI-generated content, the service leverages the authenticity of audio to build deep engagement. A joint webinar is scheduled for June 18, 2026.
- Source: PR Times
- Date: June 1, 2026
Direct answer
Voicy, Inc. and TBS Radio, Inc. have launched a joint branding package combining 'VoicyPro' and 'TBS Podcast.' In an era of AI-generated content, the service leverages the authenticity of audio to build deep engagement. A joint webinar is scheduled for June 18, 2026.
- Citation
- VoicyPro and TBS Podcast Launch Joint Corporate Branding Service via Audio (June 1, 2026), PR Times
- Source
- PR Times
- Date
- June 1, 2026
Voicy, Inc. and TBS Radio, Inc. have launched a joint branding package combining 'VoicyPro' and 'TBS Podcast.' In an era of AI-generated content, the service leverages the authenticity of audio to build deep engagement. A joint webinar is scheduled for June 18, 2026.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 11:26 (26 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 11:27 (0 min after Collected)
Voicy, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Ogata), operator of the corporate audio distribution service 'VoicyPro,' and TBS Radio, Inc. (Headquarters: Minato-ku, Tokyo; President: Shintaro Hayashi), producer of the internet audio content service 'TBS Podcast,' have launched a joint package service to support corporate branding through audio.
■ Background of the Service
With the spread of AI, it has become easy for anyone to create 'polished content.' However, as this becomes the norm, stakeholders—including customers, job seekers, business partners, and employees—are increasingly feeling that 'over-polished content cannot be trusted.'
Consequently, people are now placing more trust in 'authenticity'—content that reveals real thoughts, including slight awkwardness, rather than perfectly crafted messages. The power to make people feel 'I want to trust this company' or 'I want to work here' lies in the elements often edited out: the pauses in choosing words, spontaneous thoughts, and emotional fluctuations.
In this context, 'audio' is gaining renewed attention. Its strength lies in its ability to convey personality, atmosphere, and values more directly than text or video. By continuously broadcasting a company's genuine 'self,' it brings positive impacts to all touchpoints, from customer empathy and brand recall to alignment with job seekers and strengthening internal culture.
Against this backdrop, 'TBS Podcast,' which boasts one of Japan's largest monthly playback counts, and 'VoicyPro,' a corporate audio service from the audio platform Voicy, which is supported mainly by business professionals in their 20s to 40s, have partnered to develop a joint package that supports everything from broad awareness acquisition to deep engagement building.
■ About the Services
About TBS Podcast
'TBS Podcast' is the podcast brand developed by TBS Radio. It distributes numerous terrestrial-linked content and original programs, making it one of the largest podcast publishers in Japan with over 35 million monthly playbacks (as of March 2026).
About VoicyPro
This is a corporate-specialized audio distribution service provided by the audio platform 'Voicy,' which has over 2.8 million registered users. It supports a wide range of corporate communication activities, from branding to internal communication activation.
■ Corporate Branding Examples
TBS Podcast has many programs with high ratios of female and young listeners, making it frequently used for branding initiatives targeting women and students. In B2B recruitment branding, there are cases where over 80% of ad-exposed individuals listened to the ad until the end. The strength of audio ads, which are difficult to skip, is reflected in the numbers, and continuous distribution has also led to an increase in brand-name searches.
With VoicyPro, continuous audio broadcasting by internal staff has generated multifaceted branding effects, such as forming empathy for corporate culture among candidates, improving job offer acceptance rates, and strengthening employee engagement.
■ Joint Webinar Announcement
To commemorate the launch, a joint webinar will be held as follows:
Date: Thursday, June 18, 2026, 12:10–13:00 (50 minutes)
Format: Online via Zoom
■ Comments from Representatives
Shunsuke Harada, Digital Strategy Department, TBS Radio: 'Podcast usage is particularly high among the younger generation. TBS Podcast has many programs where listeners under 34 make up the majority. Through this initiative, TBS Podcast will handle reach to young listeners, while Voicy will handle engagement, allowing us to provide a package that leverages each other's strengths.'
Ryohei Doi, Corporate Solution Business Manager, Voicy: 'Now that anyone can create 'polished content' with AI, what is needed for branding is a deeper sense that 'I can trust the people at this company.' By combining the massive reach of TBS Podcast with the deep engagement of VoicyPro, we can achieve both 'being widely known' and 'being deeply trusted' within a single strategy.'
■ Background of the Service
With the spread of AI, it has become easy for anyone to create 'polished content.' However, as this becomes the norm, stakeholders—including customers, job seekers, business partners, and employees—are increasingly feeling that 'over-polished content cannot be trusted.'
Consequently, people are now placing more trust in 'authenticity'—content that reveals real thoughts, including slight awkwardness, rather than perfectly crafted messages. The power to make people feel 'I want to trust this company' or 'I want to work here' lies in the elements often edited out: the pauses in choosing words, spontaneous thoughts, and emotional fluctuations.
In this context, 'audio' is gaining renewed attention. Its strength lies in its ability to convey personality, atmosphere, and values more directly than text or video. By continuously broadcasting a company's genuine 'self,' it brings positive impacts to all touchpoints, from customer empathy and brand recall to alignment with job seekers and strengthening internal culture.
Against this backdrop, 'TBS Podcast,' which boasts one of Japan's largest monthly playback counts, and 'VoicyPro,' a corporate audio service from the audio platform Voicy, which is supported mainly by business professionals in their 20s to 40s, have partnered to develop a joint package that supports everything from broad awareness acquisition to deep engagement building.
■ About the Services
About TBS Podcast
'TBS Podcast' is the podcast brand developed by TBS Radio. It distributes numerous terrestrial-linked content and original programs, making it one of the largest podcast publishers in Japan with over 35 million monthly playbacks (as of March 2026).
About VoicyPro
This is a corporate-specialized audio distribution service provided by the audio platform 'Voicy,' which has over 2.8 million registered users. It supports a wide range of corporate communication activities, from branding to internal communication activation.
■ Corporate Branding Examples
TBS Podcast has many programs with high ratios of female and young listeners, making it frequently used for branding initiatives targeting women and students. In B2B recruitment branding, there are cases where over 80% of ad-exposed individuals listened to the ad until the end. The strength of audio ads, which are difficult to skip, is reflected in the numbers, and continuous distribution has also led to an increase in brand-name searches.
With VoicyPro, continuous audio broadcasting by internal staff has generated multifaceted branding effects, such as forming empathy for corporate culture among candidates, improving job offer acceptance rates, and strengthening employee engagement.
■ Joint Webinar Announcement
To commemorate the launch, a joint webinar will be held as follows:
Date: Thursday, June 18, 2026, 12:10–13:00 (50 minutes)
Format: Online via Zoom
■ Comments from Representatives
Shunsuke Harada, Digital Strategy Department, TBS Radio: 'Podcast usage is particularly high among the younger generation. TBS Podcast has many programs where listeners under 34 make up the majority. Through this initiative, TBS Podcast will handle reach to young listeners, while Voicy will handle engagement, allowing us to provide a package that leverages each other's strengths.'
Ryohei Doi, Corporate Solution Business Manager, Voicy: 'Now that anyone can create 'polished content' with AI, what is needed for branding is a deeper sense that 'I can trust the people at this company.' By combining the massive reach of TBS Podcast with the deep engagement of VoicyPro, we can achieve both 'being widely known' and 'being deeply trusted' within a single strategy.'
FAQ
Is this service available for companies outside Japan?
The service is primarily designed for the Japanese market, but it serves as a case study for companies looking to enhance their branding in Japan.
What are the key facts in this article?
Voicy, Inc. and TBS Radio, Inc. have launched a joint branding package combining 'VoicyPro' and 'TBS Podcast.' In an era of AI-generated content, the service leverages the authenticity of audio to build deep engagement. A joint webinar is scheduled for June 18, 2026.
What is the direct answer?
Voicy, Inc. and TBS Radio, Inc. have launched a joint branding package combining 'VoicyPro' and 'TBS Podcast.' In an era of AI-generated content, the service leverages the authenticity of audio to build deep engagement. A joint webinar is scheduled for June 18, 2026.