Visasq Founder Eiko Habane's First Book "Target-Driven Strategy for BtoB Companies that 'Question' Primary Information" Begins Pre-order on Amazon! Scheduled for Bookstore Release on June 19, 2026

Visasq Co., Ltd. (Headquarters: Meguro-ku, Tokyo, hereinafter referred to as Visasq), which supports business research and execution with an expert network of over 800,000 people in 190 countries, has begun accepting pre-orders on Amazon for its first book by Representative Director and CEO Eiko Habane, titled "Target-Driven Strategy for BtoB Companies that 'Question' Primary Information." The bookstore release date is scheduled for Friday, June 19, 2026. Pre-order page: https://amzn.asia/d/05PUjKyr ◼️Target-Driven Strategy for BtoB Companies In the fields of new business development, R&D, and marketing for BtoB companies, many business professionals grapple daily with questions like "Whose issues should we address?" and "Which market should we target?" In today's rapidly advancing technology and changing business environment, relying solely on public information and past transaction data has limitations in deeply understanding the latest situations faced by target customers and formulating future hypotheses. Consequently, many companies struggle with the speed and quality of their decision-making. This book introduces the "Target-Driven Strategy," which begins with "deeply understanding the target." It explains how the approximately 120,000 knowledge matching transactions (※) conducted annually on "Visasq," a knowledge platform connecting over 800,000 experts worldwide, are utilized in the Target-Driven Strategy. The book provides practical approaches with numerous case studies, such as perspectives for re-evaluating target customers in mature markets, methods for exploring new applications of existing technologies, and processes for verifying new business hypotheses. (※Based on data from March 2024 to February 2025. Excludes matching by overseas subsidiaries.) This book, which systematizes information gathering by combining "primary information" and "secondary information" and the formulation of "questions" to deepen customer understanding, emphasizes the importance of making decisions based on primary information—such as "what is happening right now in the industry" and "the true voices of the target customers we should aim for"—which cannot be seen from public information like statistical data and articles alone, especially in an era where AI is streamlining information gathering and analysis. ◼️Book Overview Title: Target-Driven Strategy for BtoB Companies that 'Question' Primary Information Author: Eiko Habane Release Date: June 19, 2026 Price: ¥1,600 (本体) + tax Publisher: Gentosha Chapter 1: Target-Driven Growth Begins with Questioning "Common Sense" Chapter 2: The Multiplication of "Primary Information" x "Secondary Information" to Accelerate Decision-Making Chapter 3: Re-evaluating Target Customers for Growth in Mature Markets Chapter 4: Country, Industry, Customer Size... Consider it a New Market When Customer Attributes Change Chapter 5: Do You Understand Your Customers' Issues and Opportunities Better Than They Do? Chapter 6: Challenging "High Difficulty" by Gathering High-Quality Primary Information at Maximum Speed ◼️Author Profile Eiko Habane, Representative Director and CEO, Visasq Co., Ltd. Joined Goldman Sachs Securities' Investment Banking Division in 2001. After gaining experience in budget planning and management at L'Oréal Japan, she was involved in PE investment for five years at Unison Capital. In March 2012, she founded walkntalk Co., Ltd. (now Visasq Co., Ltd.) and officially launched Visasq in October 2013. The company was listed on the Tokyo Stock Exchange Mothers (now TSE Growth) in March 2020. She graduated from the University of Tokyo with a degree in Economics and obtained an MBA from the Massachusetts Institute of Technology. ◼️About Visasq Co., Ltd. Supports new business promotion utilizing Japan's largest knowledge platform. Provides "BtoB customer interviews where you can ask potential customers," supporting hypothesis building and marketability verification based on actual needs. Adoption has expanded primarily in the new business and R&D departments of major corporations, with an implementation record of 1 in 4 TSE Prime listed companies. ※Multiple department adoptions are counted as one company (as of March 2026). 【Company Profile】 Company Name: Visasq Co., Ltd. Location: Sumitomo Fudosan Aobadai Hills 1F/9F, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042 Date Established: March 19, 2012 Representative: Eiko Habane, Representative Director and CEO Securities Code: 4490 (TSE Growth) URL: https://corp.visasq.co.jp/

FAQ

What problems does this book solve?

It offers solutions for challenges faced by BtoB companies in new business development and marketing, such as 'Whose issues should we address?' and 'Which market should we target?', based on a deep understanding of target customers.

What specifically is 'primary information'?

It refers to information collected directly, such as the real voices of customers and markets, and the latest on-site situations, which cannot be obtained from statistical data or public information (secondary information) alone.

How is Visasq's expert network utilized?

In the Target-Driven Strategy explained in the book, it is presented as a means to directly gather and utilize primary information from over 800,000 experts worldwide.

Is this strategy effective in the AI era?

The book argues that precisely because AI streamlines information gathering and analysis, the value of primary information—such as 'real voices' and 'on-site realities' that AI cannot capture—increases.

What can be gained by reading this book?

You can learn specific strategies and practical methods for deeply understanding target customers and improving decision-making quality and speed, as well as the essence of information utilization in the AI era.

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