Yomiuri Travel x VELTRA Cruise System Partnership Announcement
VELTRA Corporation, operating the local experience activity booking site 'VELTRA,' has partnered with Yomiuri Travel Service Co., Ltd., a travel agency of the Yomiuri Shimbun Group. This collaboration involves providing a dedicated cruise booking site for Yomiuri Travel's customers, leveraging VELTRA's cruise booking system to expand the cruise market.
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- 📰 Published: April 30, 2026 at 20:00
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VELTRA Corporation (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Wataru Futagi), which operates 'VELTRA,' a specialized booking site for local experience activities, announces that it has partnered with Yomiuri Travel Service Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Hidenori Iwakami), a travel agency of the Yomiuri Shimbun Group. This partnership is part of the partner expansion of the cruise travel booking system 'VELTRA Cruise,' and involves providing and commencing sales through a dedicated cruise booking site for Yomiuri Travel's customers.
URL: https://yomiuri-ryokou.cruise.veltra.com/ja
Background of this Partnership
Yomiuri Travel, since its establishment in 1962 as a member of the Yomiuri Shimbun Group, has developed sales bases nationwide and provided community-based travel services under the theme 'Depart from Your Town.' In recent years, it has handled a wide range of domestic and international cruise products, from Japanese ships like Asuka II and III, and Mitsui Ocean Fuji, to foreign ships such as Princess Cruises, MSC Cruises, and Cunard.
VELTRA has built a track record as one of Japan's largest OTAs, handling approximately 22,000 local experience activities in 150 countries. In 2025, it will fully launch the cruise travel booking system 'VELTRA Cruise.' It promotes a white-label B2B model that provides partner companies with a cruise booking site under their own brand.
This partnership aims to further expand the cruise market by combining Yomiuri Travel's nationwide reach and extensive sales record in cruises with VELTRA's technology and booking infrastructure.
Main Objectives of this Partnership
Expanding the cruise market by utilizing the Yomiuri Shimbun Group's customer base
Through the Yomiuri Shimbun Group's network and Yomiuri Travel's nationwide sales development, we will create an environment where customers in regions who have had few opportunities to experience cruises can easily consider cruise travel.
Integration of online booking convenience and professional consulting
Yomiuri Travel customers will be able to check availability and make reservations in real-time 24 hours a day through the dedicated site. By combining meticulous consulting by cruise specialists with the latest booking technology, even first-time cruisers can apply with peace of mind.
Coexistence of escorted cruise tours and online booking
In addition to escorted package cruise tours, which are Yomiuri Travel's specialty, the company will expand its range of cruise products that customers can easily book online. This aims to respond to diversifying travel needs and cultivate a wide range of customer segments.
Comments on this Partnership (Both Parties)
Akio Kodama, Cruise Team Leader, Overseas Cruise Planning Group, Product Planning Division, Yomiuri Travel Service Co., Ltd.
Yomiuri Travel has long provided travel services tailored to customers, from day bus tours to polar cruises. Cruise travel is a style of travel that can be enjoyed by people of all ages, offering rich entertainment on board, diverse experiences at ports of call, and the comfort of having meals and accommodation included in the travel price.
Through this partnership with VELTRA, we have introduced a convenient online booking system, making it easier than ever to choose cruise travel. Furthermore, it has become possible to offer a diverse lineup of products, including overseas departure cruises, which were previously difficult to propose, further expanding customer choices. We will continue to deliver safe and fulfilling cruise travel, combined with the meticulous support we have cultivated.
Kentaro Fujita, VELTRA Cruise Business Representative, VELTRA Corporation
Yomiuri Travel is one of Japan's leading travel companies, having delivered the joy of travel to customers nationwide for over 60 years as a member of the Yomiuri Shimbun Group. Particularly in the cruise sector, they have extensive knowledge and achievements, handling a wide range of products from Japanese to foreign ships. We are very honored that Yomiuri Travel will utilize our cruise booking system through this partnership. We are confident that the fusion of Yomiuri Travel's nationwide network and our technology will enable us to deliver 'heart-stirring experiences' that will remain lifelong memories to even more customers seamlessly and with peace of mind. We will work together to further expand the cruise market.
URL: https://yomiuri-ryokou.cruise.veltra.com/ja
Background of this Partnership
Yomiuri Travel, since its establishment in 1962 as a member of the Yomiuri Shimbun Group, has developed sales bases nationwide and provided community-based travel services under the theme 'Depart from Your Town.' In recent years, it has handled a wide range of domestic and international cruise products, from Japanese ships like Asuka II and III, and Mitsui Ocean Fuji, to foreign ships such as Princess Cruises, MSC Cruises, and Cunard.
VELTRA has built a track record as one of Japan's largest OTAs, handling approximately 22,000 local experience activities in 150 countries. In 2025, it will fully launch the cruise travel booking system 'VELTRA Cruise.' It promotes a white-label B2B model that provides partner companies with a cruise booking site under their own brand.
This partnership aims to further expand the cruise market by combining Yomiuri Travel's nationwide reach and extensive sales record in cruises with VELTRA's technology and booking infrastructure.
Main Objectives of this Partnership
Expanding the cruise market by utilizing the Yomiuri Shimbun Group's customer base
Through the Yomiuri Shimbun Group's network and Yomiuri Travel's nationwide sales development, we will create an environment where customers in regions who have had few opportunities to experience cruises can easily consider cruise travel.
Integration of online booking convenience and professional consulting
Yomiuri Travel customers will be able to check availability and make reservations in real-time 24 hours a day through the dedicated site. By combining meticulous consulting by cruise specialists with the latest booking technology, even first-time cruisers can apply with peace of mind.
Coexistence of escorted cruise tours and online booking
In addition to escorted package cruise tours, which are Yomiuri Travel's specialty, the company will expand its range of cruise products that customers can easily book online. This aims to respond to diversifying travel needs and cultivate a wide range of customer segments.
Comments on this Partnership (Both Parties)
Akio Kodama, Cruise Team Leader, Overseas Cruise Planning Group, Product Planning Division, Yomiuri Travel Service Co., Ltd.
Yomiuri Travel has long provided travel services tailored to customers, from day bus tours to polar cruises. Cruise travel is a style of travel that can be enjoyed by people of all ages, offering rich entertainment on board, diverse experiences at ports of call, and the comfort of having meals and accommodation included in the travel price.
Through this partnership with VELTRA, we have introduced a convenient online booking system, making it easier than ever to choose cruise travel. Furthermore, it has become possible to offer a diverse lineup of products, including overseas departure cruises, which were previously difficult to propose, further expanding customer choices. We will continue to deliver safe and fulfilling cruise travel, combined with the meticulous support we have cultivated.
Kentaro Fujita, VELTRA Cruise Business Representative, VELTRA Corporation
Yomiuri Travel is one of Japan's leading travel companies, having delivered the joy of travel to customers nationwide for over 60 years as a member of the Yomiuri Shimbun Group. Particularly in the cruise sector, they have extensive knowledge and achievements, handling a wide range of products from Japanese to foreign ships. We are very honored that Yomiuri Travel will utilize our cruise booking system through this partnership. We are confident that the fusion of Yomiuri Travel's nationwide network and our technology will enable us to deliver 'heart-stirring experiences' that will remain lifelong memories to even more customers seamlessly and with peace of mind. We will work together to further expand the cruise market.