[New Business Format by Mos Food Services, Operator of Mos Burger] "MOSH Protein Smoothie" Now Available at "MOSH Burger & Bar"

VALX Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masayuki Tadashi; hereinafter referred to as VALX), which operates the fitness brand "VALX (Barukusu)", announces that the original drink "MOSH Protein Smoothie", made with VALX Whey Protein Cafe au Lait flavor, has begun to be offered at "MOSH Burger & Bar (Mosshu Bāgā ando Baru)", a new business format newly launched by Mos Food Services, Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Eisuke Nakamura), the operator of Mos Burger.

VALX Participates in "A Community of Food for Adults" Born in Ginza

"MOSH Burger & Bar" is a new type of store that offers carefully selected hamburgers during lunchtime and alcoholic beverages and a la carte dishes during dinnertime.

MOSH aims to "connect people through deliciousness."

It aims to provide rich time and experiences through food, as a place where people gather, connect, support each other, and create new stories.

VALX has been developing products with the desire to "support the health of all people, not just those who make exercise a habit."

This time, resonating with MOSH's aspiration to "enrich people's daily lives through deliciousness," the offering of "MOSH Protein Smoothie" using VALX Whey Protein Cafe au Lait flavor has been realized as a menu item that embodies that worldview.

A New Protein Smoothie Experience to Enjoy with Hamburgers

"MOSH Protein Smoothie" is an original drink made with VALX Whey Protein Cafe au Lait flavor.

It has an easy-to-drink finish that allows you to enjoy the fragrant coffee and the mellow taste of milk, making it a cup that is easy for not only those who regularly consume protein but also for those who are new to it.

It can be enjoyed in various scenes, such as for nutritional replenishment after training, as a companion to your lunch, for refreshment during work breaks, or for a moment after a meal.

Please take this opportunity to visit "MOSH Burger & Bar Ginza Nine Store."

【Store Overview】

Store Name: MOSH Burger & Bar Ginza Nine Store

Location: Ginza Nine Bldg. No. 2, 1F, 8-7 Ginza, Chuo-ku, Tokyo

Business Hours: 10:00 - 22:00 (until 23:00 on Fridays, until 21:00 on Sundays)

With the mission to "ignite unprecedented enthusiasm," VALX will continue to engage in various initiatives that strongly move the minds and bodies of humanity, making them stronger, richer, and more passionate, not only in the fitness industry.

【About VALX】

VALX is a fitness brand that continuously pursues "authenticity" and develops products and services with sufficient quantity, high quality, and at the cutting edge of the times. It offers supplements, apparel, training goods, and fitness gyms supervised by fitness legend Yoshinori Yamamoto. Its YouTube channel "VALX Yoshinori Yamamoto Muscle Training University" has over 780,000 subscribers, and its total social media subscribers exceed 1.56 million.

▶︎Click here for VALX protein list

【VALX Inc. Company Overview】

・Fitness brand "VALX" for protein and supplements

https://shop.valx.jp/

・24-hour fitness gym "VALX GYM"

https://gym.valx.jp/

Company Name: VALX Inc.

Representative: Representative Director Masayuki Tadashi

Headquarters: 3F, MFPR Shibuya Nanpeidai Bldg., 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo

Business Activities: D2C Business, Fitness Business

Established: May 2006

Capital: 90,000,000 yen

TEL: 03-6455-0045

FAX: 03-6455-0046

URL: https://corp.valx.jp/