VALX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Masayuki Tadashi), operator of the fitness brand 'VALX (Bulk's),' announces that its new product 'VALX Hybrid Protein,' launched on Thursday, May 28, 2026, has achieved the #1 position on Amazon's Multi-Protein Bestseller Ranking and also claimed the top spot in four categories on Amazon's New Releases Ranking.

This ranking achievement reflects strong customer support immediately after launch, made possible thanks to the continued patronage of all VALX customers.

Overwhelming demand from day one: Supply shortages across sales channels

'VALX Hybrid Protein' has received widespread acclaim since launch. The chocolate flavor temporarily sold out on Amazon, while both flavors' initial shipments sold out on Rakuten Market, generating significant market response.

Other sales channels are also experiencing supply shortages for both flavors. VALX is currently strengthening its production system and building up increased production capacity to ensure stable product delivery to customers.

This response is believed to stem from customer resonance with the product's innovative concept—combining the strengths of whey and soy proteins—and its user-friendly design focused on drinkability.

【Amazon Ranking Achievements】

・Multi-Protein Bestseller Ranking: #1 (Achieved June 8, 2026; ongoing as of June 19, 2026)

・Amazon New Releases Ranking: 4-category sweep (Achieved June 5, 2026; ongoing as of June 19, 2026)

【Categories where #1 was achieved】 ・Nutritional Supplements ・Sports Supplements ・Protein ・Multi-Protein

Whey or Soy? Introducing a new choice beyond the binary

In recent years, with the expansion of the protein market, the debate over whether to choose 'whey protein' or 'soy protein' has frequently surfaced on social media and various media outlets.

In response, VALX proposes a new approach—not choosing one over the other, but leveraging the unique strengths of both.

'VALX Hybrid Protein' is a new type of protein that uniquely blends fast-absorbing whey protein with soy protein, known for its sustained release properties.

Furthermore, by adopting VALX's proprietary 'Milky Rich Process' (patent pending), the product suppresses the characteristic beany flavor and chalkiness of soy protein, achieving a rich, creamy, and smooth drinking experience similar to milk.

Additionally, the formula focuses on the distinct amino acid profiles—such as methionine, more abundant in whey, and arginine, more prevalent in soy—pursuing an optimized amino acid balance that leverages the strengths of both proteins.

We encourage you to try it during this opportunity.

【Product Overview】

Product Name: VALX HYBRID PROTEIN (https://x.gd/lJCSj)

Flavors: Chocolate Flavor / Café Au Lait Flavor

Regular Price: ¥4,380 (tax included)

Subscription Price: ¥3,974 (tax included)

Content: 1kg

※Pricing on VALX Members Store

VALX, with the mission to 'ignite unprecedented excitement,' will continue to drive innovation not only in the fitness industry but also in enhancing human physical and mental strength and passion.

【About VALX】

VALX is a fitness brand committed to pursuing authenticity, consistently delivering high-quality products and services in sufficient quantities that lead the forefront of the times. VALX offers supplements, apparel, training gear, and fitness gyms co-developed with legendary trainer Yoshinori Yamamoto. Its YouTube channel, 'VALX Yamamoto Yoshinori Fitness University,' has surpassed 780,000 subscribers, and its total social media following exceeds 1.55 million.

▶︎ View all VALX protein products here

【VALX Co., Ltd. Company Overview】

・Protein, supplements, and fitness brand 'VALX'

https://shop.valx.jp/

・24-hour fitness gym 'VALX GYM'

https://gym.valx.jp/

Company Name: VALX Co., Ltd.

Representative: CEO Masayuki Tadashi

Headquarters: 3F, No.R Shibuya Minamidai Building, 16-11 Minamidai-cho, Shibuya-ku, Tokyo

Business Activities: D2C business, fitness business

Established: May 2006

Capital: ¥90 million

TEL: 03-6455-0045

FAX: 03-6455-0046

URL: https://corp.valx.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: VALX GYM